GISDepartment of Global and Interdisciplinary Studies

The purpose of this course is to provide students with an introduction to the field of tourism. You will gain an overview of the scale, scope and organization of the tourism sector and consider both the positive and negative impacts of tourism on destinations. Through a range of international case studies, we will learn about the development of destinations' natural, built and cultural resources and how these can be managed and enjoyed sustainably. Students will engage in additional learning opportunities such as in-class discussions and a group project, focusing on tourism-related issues at a particular destination. This includes consideration of how tourism is recovering from the coronavirus pandemic in 2024 and beyond. As an introductory 100-level class, students will encounter some of the fundamental issues and theories relating to the study of tourism.

At the completion of this course, students should be able to:
1. Describe the structure and organisation of the tourism sector and the interrelationships between the various stakeholders (governments, local communities, companies, NGOs, etc.)
2. Identify processes to enable the sustainable development of a destination’s natural, built and cultural resources
3. Identify factors facilitating the growth of travel and tourism at the global, national and local level
4. Discuss consumer behavior trends and the implications for tourism managers
5. Describe the impact of technology, particularly social media, on both tourism organizations and tourists

Will be able to gain “DP 1”, “DP 2”, “DP 3”, and “DP 4”.

英語 / English

The course is designed to facilitate a free exchange of ideas and information. Lectures will take place in an interactive environment, with students contributing through discussions and a group presentation. These are important elements of the course and will aid in your learning. The group project on a given case study will provide you with in-depth understanding of the unique challenges facing your group's destination. You will be required to analyze this and present your solutions and recommendations via a report and presentation.
Assignments will be submitted via Hoppii; insightful answers will be shared in class to facilitate discussion.

あり / Yes

なし / No

授業形態/methods of teaching：対面/face to face

※各回の授業形態は予定です。教員の指示に従ってください。

1[オンライン/online]：Introduction to the Course Content and Class Format

Introduction to the course content, the class format and the field of tourism

2[対面/face to face]：The Structure and Organization of the Tourism Sector

Exploring the structure and organization of the tourism sector at the local, national & international level

3[対面/face to face]：Tourists: Who, What, Where, Why, How

Exploring different typologies of tourists & evolutions in tourists' motivations, decision-making and behaviors

4[対面/face to face]：Tourism Impacts in Developed and Developing Countries

Investigating how tourism can impact positively and negatively on host communities, economies and environments

5[対面/face to face]：Tourism: Sustainable Development

Examining the importance of sustainability & approaches on how to manage tourism more sustainably

6[対面/face to face]：Selling Dreams and Experiences: Tourism Marketing

Examining evolving theories of marketing, and the particular challenges of marketing services such as tourism

7[対面/face to face]：Issues in Destination Management I

Analyzing destination management from a case study on Venice, Italy

8[対面/face to face]：Tourism and Technology

Considering how tourism has facilitated the management & organization of tourism. Also, analyze the impact of technology on tourism organizations & tourists.

9[対面/face to face]：Event Tourism

Analyzing the role of events in destination development and marketing

10[対面/face to face]：Tourism Crisis and Disaster Management

Analyzing the vulnerability of tourism and how destinations can respond to disasters, including COVID-19

11[対面/face to face]：Tourism in Japan

Examining the past, present and future development of tourism in Japan

12[対面/face to face]：Group Presentations

Student group project presentations (case studies will be assigned earlier in the semester)

13[対面/face to face]：Issues in Destination Management II

Considering a case study on the challenge of overtourism

14[対面/face to face]：Examination & Wrap-up

End of semester examination & course review

Students will be assigned individual and group reading as preparation for classes. Students are expected to download and preview the lecture slides before each class. More details on evaluation criteria and assignments will be given in class. Preparatory study and review time for this class are 2 hours each.

There is no set textbook. Weekly handouts and reading materials will be distributed in class and/or available via the online class management page.

Cooper, C., Fletcher, J., Fyall, A., Gilbert, D. and Wanhill, S. (2013 5th edition) Tourism: Principles and Practice. Harlow: Pearson Education

Cooper, C. and Hall, C. M. (2018) Contemporary Tourism: An International Approach. London: Goodfellow

The reference books are available in the university library and in the GIS Reference Room.

Evaluation will be based on
1. Class participation & homework assignments (30%)
2. Group presentation and report (30%)
3. Exam (40%)

Students are expected to complete all the assigned reading and homework to enable them to get the most benefit from the lectures.
To help develop students' group-working skills and to encourage and reward cooperation and hard work, the group project is assessed on an individual basis through peer assessment.

Following reflection, the final lecture will now focus on overtourism, given its growing prevalence in popular destinations around the world.

I can draw from my experience as marketing director of a tourism business and as an event organizer in the UK to help provide students with examples and to illustrate issues.

None.