ESOPExchange Students from Overseas Program

Students will learn actual marketing strategy and management in each of the following fields of industry as well as principles and concepts.

1. Consumer Goods
2. Tourism Industry
3. IT Industry
4. Food Industry
5. Automobile

Student will deepen their understanding on the peculiarity and commonality of Japan and Japanese companies through their marketing strategies and management as well.

英語 / English

This is an interactive course which focuses on recent developments in marketing with attention to actual processes and strategies in each industry. It aims to introduce the practical views and opinions of experienced players in the field of marketing. Their following brief profiles may help students enrolling in the lecture.
Feedback will be provided through discussions in the class.

-Yoshiko SUZUKI
Worked for U.S-based consumer goods companies for 25 years, engaging in marketing of import tobacco, cosmetics and apparel industries.

-Takeshi SASAKI
Worked for Sony Corporation. Engaged in development of semiconductor. Stationed in U.S.A. for about 3 years.

-Assefa TEMESGEN
Working for JTB Tourism Research & Consulting Co. as a Senior Consultant. Has been working on several research and consulting projects for a diverse range of public and private sector clients.

-Kunio HISHIDA
Worked for Mitsubishi Corporation. Had experiece in working for a supermarket, supply chain for convenience store, wholesalers. Stationed in New York, U.S.A. for 5 years and Shanghai, China for 2 years.

-Ryohei ITO
Worked for ITOCHU Corporation and later joined Akebono Brake Industry. Engaged in sales, distribution & marketing, logistics, purchasing, IR and management for Automobile industry. Stationed in France, U.S.A., and Panama for about 20 years.

あり / Yes

なし / No

授業形態/methods of teaching：対面/face to face

※各回の授業形態は予定です。教員の指示に従ってください。

Class 1[オンライン/online]：Overview of Marketing
(Y. Suzuki)

Key concepts of marketing and global marketing

Class 2[対面/face to face]：Marketing in Consumer Goods - I
(Y. Suzuki)

Globalization vs. Localization

Class 3[対面/face to face]：Marketing in Consumer Goods - II
(Y. Suzuki)

Uniqueness and commonality of Japan market in a global market

Class 4[対面/face to face]：Marketing in Consumer Goods - III
(Y. Suzuki)

Transition of consumer marketing in Japan

Class 5[対面/face to face]：IT Industry - I
(T. Sasaki)

Introduction of semiconductor industry
Where semiconductors are used?
How semiconductors are manufactured?

Class 6[対面/face to face]：IT Industry - II
(T. Sasaki)

Ecosystem of semiconductor industry
Semiconductor business and the economy

Class 7[対面/face to face]：Tourism Industry I
(A. Temesgen)

Introduction of travel and tourism
What is Travel and Tourism?
Why tourism is so important for local economy?
Tourism for local vitalization

Class 8[対面/face to face]：Tourism Industry – II
(A. Temesgen)

Tourism related businss
Future of travel and tourism
Tourism marketing concept
Challenges of tourism marketing

Class 9 [対面/face to face]：Food Industry - I
(K. Hishida)

Overview of Japanese Food industry

Class 10[対面/face to face]：Food Industry - II
(K. Hishida)

Food Distribution System in Japan

Class 11[対面/face to face]：Food Industry - III
(K. Hishida)

Case study, Sogo Shosha food value chain

Class 12[対面/face to face]：Marketing in the Automobile industry - I
(R. Ito)

Introduction and Overview of Auto Industry

Class 13[対面/face to face]：Marketing in the Automobile industry - II (R. Ito)

Practices of Japanese Auto manufacturers

Class 14[対面/face to face]：Marketing in the Automobile industry - III (R. Ito)

Future of Auto Industry

Students are expected to complete regular reading assignments and prepare an individual project or report.
The average study time outside of class per week would be roughly 4 hours.

Textbook is not required. The instructor's own materials will be given each time as the basis for their classes and relevant reading material for each topic will be recommended.

To be announced in class.

Grade evaluation consists of class participation and writing assignment (reports). Class participation is not only to attend the class, but also to participate in case studies and group discussions actively given in the class.
Final grade will be determined as follow:
Class participation: 30%
Writing assignment (reports): 70%

Not applicable.

To be informed later if any

For GIS students, this course is limited to five (5) students. GIS will determine the five students. For more information, please contact the GIS office. (GIS students who entered prior to 2012 can apply for the course at the Global Education Center.)