Faculty of Enginneering and Design

Back to List

MAN100NA(経営学 / Management 100)
Marketing Principles

Naoko HAYASHI

Class code etc
Faculty/Graduate school Faculty of Enginneering and Design
Attached documents
Year 2023
Class code B1051
Previous Class code
Previous Class title
Term 秋学期授業/Fall
Day/Period 水1/Wed.1
Class Type
Campus 市ヶ谷
Classroom name 各学部・研究科等の時間割等で確認
Grade
Credit(s)
Notes
Open Courses
Open Courses (Notes)
Global Open Courses
Interdepartmental class taking system for Academic Achievers
Interdepartmental class taking system for Academic Achievers (Notes)
Class taught by instructors with practical experience
SDGs CP
Urban Design CP
Diversity CP
Learning for the Future CP
Carbon Neutral CP
Chiyoda Campus Consortium
Optional/Compulsory 選択
Admission year
Category (2023~) システムデザイン学科
基盤科目
人文社会系
Category (2019~2022) システムデザイン学科
基盤科目
人文社会系
社会科学分野
Category SD

Show all

Hide All

Outline (in English)

【Course outline】
This is an introductory lecture on marketing. Learn the theory of traditional marketing and consider what good design is in marketing through some examples of modern business units. This lecture focuses on understanding marketing concepts and meanings of basic terms, business activities, and information transmitted from companies. This course promotes student learning through lectures, group discussions and presentations, and writing reports.
【Learning Objectives】
The goal of this course is to understand the basic concepts of marketing.
【Learning activities outside of classroom】
After each class meeting, students will be expected to spend two hours to understand the course content.
【Grading Criteria/policy】
Final grading will be decided based on term-end report (100%).

Default language used in class

日本語 / Japanese