School of Correspondence Education (Schooling)

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MAN200TG(経営学 / Management 200)
Marketing II

竹内 淑恵

Class code etc
Faculty/Graduate school School of Correspondence Education (Schooling)
Attached documents
Year 2023
Class code 66005
Previous Class code
Previous Class title
Instructor name 竹内 淑恵
Class Type スクーリング
Classroom name
Credit(s) 2
Class taught by instructors with practical experience
Category 後期メディア
Period 後期
Presence or Absence of Preliminary Registration
Eligible Courses / Grade 『法政通信』受講申込み等関連頁を参照

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Outline (in English)

Course outline: Today’s marketing challenge is to create lively and interactive communities of consumers who make products and brands a part of their daily lives. In this course, students learn how to create customer value and acquire loyal customers. The content consists of five main themes:
1. Essence of marketing and addressing market competition,
2. Identifying and understanding customer value,
3. Creating and delivering customer value,
4. Persuading and communicating customer value,
5. Innovation in marketing.
Learning Objectives: The students will acquire marketing knowledge and skills and will be able to explain the significance and role of marketing. They will understand the innovative frameworks for customer value and customer relationship that capture the essence of today's marketing.
Learning activities outside of classroom: Before/after each class meeting, students will be expected to spend two hours to understand the course content.
Grading Criteria /Policy: Final grade will be calculated according to the following process: two mid-term examinations 25%+25%, and term-end report 50%.

Default language used in class

日本語 / Japanese