Business School of Innovation Management

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MAN530F2(経営学 / Management 500)
Digital Maketing

Kenichiro MURAKAMI

Class code etc
Faculty/Graduate school Business School of Innovation Management
Attached documents
Year 2022
Class code W0301
Previous Class code
Previous Class title
Term 秋学期前半/Fall(1st half)
Day/Period 月6/Mon.6,月7/Mon.7
Class Type 専門講義
Campus 市ヶ谷
Classroom name 各学部・研究科等の時間割等で確認
Grade 1・2
Credit(s) 2
Notes 経営情報修士科目
Class taught by instructors with practical experience
Category 専門科目

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Outline (in English)

This course focuses on the theory and practice of digital marketing. It starts with the major marketing concepts such as marketing funnel and lead generation. Then, it provides detailed knowledge on digital channels and platforms, such as Google Search Engine, Google Analytics, Net Advertisement, and Social Media, for getting, keeping customers. By understanding these means, students get a clear knowledge on the relationship between digital marketing platforms and sales funnel.

Default language used in class

日本語 / Japanese