School of Correspondence Education (Schooling)

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MAN300TG(経営学 / Management 300)

竹内 淑恵

Class code etc
Faculty/Graduate school School of Correspondence Education (Schooling)
Attached documents
Year 2022
Class code 66025
Previous Class code
Previous Class title
Instructor name 竹内 淑恵
Class Type スクーリング
Classroom name 各学部・研究科等の時間割等で確認
Credit(s) 2
Class taught by instructors with practical experience
Category 後期メディア
Period 後期
Presence or Absence of Preliminary Registration
Eligible Courses / Grade 『法政通信』受講申込み等関連頁を参照

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Outline (in English)

Course outline: Today’s marketing calls for more than developing good products, pricing them attractively, and making them accessible. Companies must also communicate their present and potential customers. For more marketers, therefore, the question is not whether to communicate but rather what to say, when and how to say it, to whom, and how often. From such a point of view, companies need to strategically design and manage communication activities. This class focuses on advertising which accounts for a large part of communication activities.
Learning Objectives: The students will get a better understanding of marketing communication activities. They will acquire advertising knowledge and skills and will be able to explain the significance and role of advertising.
Learning activities outside of classroom: Before/after each class meeting, students will be expected to spend two hours to understand the course content.
Grading Criteria /Policy: Final grade will be calculated according to the following process: two mid-term examinations 25%+25%, and term-end report 50%.

Default language used in class

日本語 / Japanese