School of Correspondence Education (Schooling)

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MAN200TG(経営学 / Management 200)
Marketing I

竹内 淑恵

Class code etc
Faculty/Graduate school School of Correspondence Education (Schooling)
Attached documents
Year 2022
Class code 56009
Previous Class code
Previous Class title
Instructor name 竹内 淑恵
Class Type スクーリング
Classroom name 各学部・研究科等の時間割等で確認
Credit(s) 2
Class taught by instructors with practical experience
Category 前期メディア
Period 前期
Presence or Absence of Preliminary Registration
Eligible Courses / Grade 『法政通信』受講申込み等関連頁を参照

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Outline (in English)

Market environments, such as progress of the service economy, globalization, ICT and diversification of consumer needs, are changing. With changes of those environments and trading objective, there have been transitions in the concept and objective of marketing. However, its essence is ultimately to create a mechanism providing value to satisfy consumer needs.
In this course, we will focus on customer creation and learn how to deal with marketing problems and how to solve them. In each lecture, we will learn the basics of marketing through case studies.
Before / after each class meeting, students will be expected to spend two hours to understand the course content.
Your overall grade in the class will be decided based on the following: two mid-term examinations 25%+25%, and term-end report 50%.

Default language used in class

日本語 / Japanese