GBP (Global Business Program)

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MAN300FB-A5538(経営学 / Management 300)
Entrepreneurship

Noriko TAJI

Class code etc
Faculty/Graduate school GBP (Global Business Program)
Attached documents
Year 2023
Class code A5538
Previous Class code
Previous Class title
Term 春学期授業/Spring
Day/Period 火4/Tue.4
Class Type
Campus 市ヶ谷 / Ichigaya
Classroom name 市BT‐0602
Grade 2~4
Credit(s) 2
Notes
Open Program
Open Program (Notes)
Global Open Program
Interdepartmental class taking system for Academic Achievers
Interdepartmental class taking system for Academic Achievers (Notes)
Class taught by instructors with practical experience
SDGs CP
Urban Design CP
Diversity CP
Learning for the Future CP
Carbon Neutral CP
Chiyoda Campus Consortium
Category 専門教育科目/Business Administration Courses
専門科目/Intermediate/Advanced Courses of Business Administration

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Outline and objectives

The class aims to learn how to found a startup and expand its business.
The operation is conducted on the basis of interactive discussions with classmates, a teacher, and guests.
This lecture covers the following:
1. To learn the basic theory of entrepreneurship known globally
2. To experience the method of idea generation and business planning
3. To learn resource assembly, organizational design and strategy from business cases and a guest speaker

Goal

Students will understand the process of entrepreneurship from opportunity recognition to execution.
Students will learn the method of idea generation.
Students will practice business planning.
Students will confirm the theory and knowhow of entrepreneurship by reading business cases.

Which item of the diploma policy will be obtained by taking this class?

This course is strongly related to the "DP1-1", "DP2-2", "DP4" and "DP5" diploma policies and fairly related to the "DP1-2", "DP2-1" and "DP3" policies.

Default language used in class

英語 / English

Method(s)(学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. )

This class is a mix of lecture and action learning.
Students make presentations of business ideas and discuss them with each other.
Students cultivate their business plans for several weeks and hand in final presentations.
Beside final presentation, students have to submit small assignments every two weeks. During the class, they get feedback from the teacher and classmates.

Active learning in class (Group discussion, Debate.etc.)

あり / Yes

Fieldwork in class

なし / No

Schedule

授業形態/methods of teaching:対面/face to face

※各回の授業形態は予定です。教員の指示に従ってください。

1[対面/face to face]:Introduction of entrepreneurship

Entrepreneur's voice video

2[対面/face to face]:Entrepreneur’s impact on the economy and society

Introducing favorite entrepreneur

3[対面/face to face]:Lean Startup1

Idea generation & Minimum Viable Product

4[対面/face to face]:Lean Startup2

One minute idea pitch &
Understanding business model canvas

5[対面/face to face]:Lean Startup3

Using business model canvas

6[対面/face to face]:Notion of Entrepreneur and Startup

Definitions by Schumpeter, Kirzner, etc.

7[対面/face to face]:Real entrepreneurship 1

Guest speaker talk

8[対面/face to face]:Entrepreneruial process

Opportunity Recognition & Exploitation, Execution

9[対面/face to face]:Entrepreneurial ecosystem

Understanding Silicon Valley

10[対面/face to face]:Management team

LinkedIn case 1 &
Using business model canvas

11[対面/face to face]:Venture finance

LinkedIn case 2

12[対面/face to face]:Effectuation

LinkedIn case 3

13[対面/face to face]:Real entrepreneurship

Guest speaker talk

14[対面/face to face]:TBD

Final presentation of business model, etc.

Work to be done outside of class (preparation, etc.)

1) Considering a business idea and making a business plan
2) Reading business cases

Regarding the above, preparatory study and review time will be 2 hours each.

Textbooks

No specified textbooks

References

A General Theory of Entrepreneurship,Scott Shane,Edgar Elgar,2003.
Entrepreneurship, William Bygrave and Andrew Zacharakis, John Woley & Sons,2008.

Grading criteria

assignments (50%), class participation (20%) and final report (30%)

Changes following student comments

Students can get a lot of essence and tips from talks of entrepreneurs and investors while improving their own idea.

Equipment student needs to prepare

PC

Recommended Classes

Introduction to Strategic Management, Introduction to Marketing, Strategic Management, International Business, Principles of Marketing

Career background of the lecturer

Industrial experience working for a large company and startup, and experiencing external directors of public companies in Japan.

interest

Innovation Management
High-tech startups
Entrepreneurship

Representative English papers

“Resource Acquisition in High-Tech Startup Global Strategies" Noriko Taji,Technology,Innovation,Entrepreneurship and Competitive Strategy, Emerald Publishing Group,Vol.14,pp.263-287,2014
“Guesss Country Report, Japan,” Noriko Taj,et.al.,Global University Entrepreneurial Spirit Students' Survey, University of St.Gallen,2012,2014,2016.
“Psychological Predictors of Entrepreneurial Interest in Japan," Noriko Taji & Yu Niiya, Innovation management,Hosei University,No.9,pp.61-72,2012