GBPGBP (Global Business Program)
MAN300FB-A5541（経営学 / Management 300）Special Topics in Management CSpecial Topics in Management C
Entrepreneurship and Business Model Generation
Akira KAMOSHIDA
授業コードなどClass code etc
| 学部・研究科Faculty/Graduate school | GBPGBP (Global Business Program) |
| 添付ファイル名Attached documents | |
| 年度Year | 2022 |
| 授業コードClass code | A5541 |
| 旧授業コードPrevious Class code | |
| 旧科目名Previous Class title | |
| 開講時期Term | 春学期授業/Spring |
| 曜日・時限Day/Period | 月3/Mon.3 |
| 科目種別Class Type | |
| キャンパスCampus | 市ヶ谷 / Ichigaya |
| 教室名称Classroom name | 各学部・研究科等の時間割等で確認 |
| 配当年次Grade | 2～4 |
| 単位数Credit(s) | 2 |
| 備考（履修条件等）Notes | |
| 他学部公開科目Open Program | |
| 他学部公開（履修条件等）Open Program (Notes) | |
| グローバル・オープン科目Global Open Program | |
| 成績優秀者の他学部科目履修制度対象Interdepartmental class taking system for Academic Achievers | |
| 成績優秀者の他学部科目履修（履修条件等）Interdepartmental class taking system for Academic Achievers (Notes) | |
| 実務経験のある教員による授業科目Class taught by instructors with practical experience | ○ |
| SDGsCPSDGs CP | |
| アーバンデザインCPUrban Design CP | |
| ダイバーシティCPDiversity CP | |
| 未来教室CPLearning for the Future CP | |
| カーボンニュートラルCPCarbon Neutral CP | |
| 千代田コンソ単位互換提供（他大学向け）Chiyoda Campus Consortium | |
| カテゴリーCategory |
専門教育科目／Business Administration Courses 特殊講義／Special Topics in Management |
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授業の概要と目的（何を学ぶか）Outline and objectives
Businesses often face unpredictable and unexpected situations.
On the other hand, it is not good not to have a plan based on forecasts.
In this class, students will learn the requirements for challenging entrepreneurship and the ideal way of "thinking and action". Through practical project exercises, students will acquire the knowledge and perspectives that people who want to take concrete actions in the future.
到達目標Goal
・ Acquire basic knowledge and skills (business design method, finance analysis, etc.) necessary for business planning.
・ Understand the practical entrepreneurial process required for starting a business and be able to draw a concrete action plan.
・ Understand the basic requirements that an entrepreneur who succeeds in starting a business should have.
・ Acquire the skills to use "Business Model Canvas", which is a strategic tool for business planning.
・ Emergence of ideas can be realized through discussions within the class about business plan cases.
この授業を履修することで学部等のディプロマポリシーに示されたどの能力を習得することができるか（該当授業科目と学位授与方針に明示された学習成果との関連）Which item of the diploma policy will be obtained by taking this class?
This course is strongly related to the "DP1-1", "DP2-1","DP2-2", "DP4" and "DP5" diploma policies and fairly related to the "DP3" policy.
授業で使用する言語Default language used in class
英語 / English
授業の進め方と方法Method(s)（学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. ）
The entire course will be delivered in an interactive manner, facilitating you to get involved in the class actively. You will have to work with your team members on discussions and tasks. You will have a comment report to submit at some classes and several team-presentations during the course. After the course ends, you will have to submit an essay.
I will give you my oral and/or written feedback on your assignments in class.
アクティブラーニング（グループディスカッション、ディベート等）の実施Active learning in class (Group discussion, Debate.etc.)
あり / Yes
フィールドワーク（学外での実習等）の実施Fieldwork in class
なし / No
授業計画Schedule
授業形態/methods of teaching：対面/face to face
※各回の授業形態は予定です。教員の指示に従ってください。
1[オンライン/online]：Orientation / Entrepreneurship and Business model Planning
Lecture method, explanation of grade evaluation, etc./What is entrepreneurship? / What is the Business Model Canvas? Deepen understanding through discussions
2[対面/face to face]：Who is your customer?① / Value proposition and customer targeting
Business model Canvas / business models and value propositions
3[対面/face to face]：Who is your customer?②/ Value proposition and customer targeting
customer targets / key Buying factor (KBF) analysis
4[対面/face to face]：Let's make a business plan ①
Learn about the components of a business plan / business plan and action program
5[対面/face to face]：Let's make a business plan ②
business plan by timeline basis
6[対面/face to face]：Let's make a business plan③
Start Up team / Fundraising / Customer acquisition / Business balance analysis
7[対面/face to face]：Let's make a business plan④
Business partner / Insufficient resources! Not enough time! Learn what to start with
8[対面/face to face]：How do entrepreneurs behave? ①
Unpredictable future and how to deal with it / How to perceive risk / Don't be afraid of failure is a lie
9[対面/face to face]：How do entrepreneurs behave? ②
Meaning of going with a winning strategy / Learn about unpredictability and action program development
10[対面/face to face]：Business planning Group Work ①
Group Work①Group discussion / Class discussion
11[対面/face to face]：Business planning Group Work ②
Group Work② Group discussion / Class discussion
12[対面/face to face]：Business planning Group Work ③
Group Work③ Group discussion / Class discussion
13[対面/face to face]：Business planning Group Work ④
Group Work④ Group discussion / Class discussion
14[対面/face to face]：Wrap Up / Group Presentation
Group Presentation/Class Discussion/Wrap Up/
授業時間外の学習（準備学習・復習・宿題等）Work to be done outside of class (preparation, etc.)
Homework: preparations & reviews. Readings, Summarizing, Internet searching. Preparatory study and review time for this class are 2 hours each.
テキスト（教科書）Textbooks
・Alexander Osterwalder,Yves Pigneur,Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer Series),2010
参考書References
・The Business Book: Big Ideas Simply Explained (English Edition),2014
We will use supplementary materials from time-to-time, which will be made available as handouts and/or put on reserve at the university library.
成績評価の方法と基準Grading criteria
Students will be graded based on the following criterions.
50% Class Contribution ( Frequency and quality of remarks, presentation, Participation in the class discussion, etc.)
50% Homework Assignments, and Final Report（individual essay)
Late submission of assignments will result in a lowering of a student's grade.
学生の意見等からの気づきChanges following student comments
N/A
学生が準備すべき機器他Equipment student needs to prepare
PowerPoint may be used for the class presentation.
Prerequisites
It is desirable to take basics such as corporate strategy theory and marketing theory.
Others
The instructor worked as one of the management teams at a consulting firm and an IT company in the United States. This class focuses on the practice and theory of business model planning.
Upon threat level change
Please note that the teaching approach may vary according to which threat level we are at: at level 1, this course will be held on campus, though at level 2, it will be held online.