GBP (Global Business Program)

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Special Topics in Management C
Entrepreneurship and Business Model Generation


Class code etc
Faculty/Graduate school GBP (Global Business Program)
Attached documents
Year 2022
Class code A5541
Previous Class code
Previous Class title
Term 春学期授業/Spring
Day/Period 月3/Mon.3
Class Type
Campus 市ヶ谷 / Ichigaya
Classroom name 各学部・研究科等の時間割等で確認
Grade 2~4
Credit(s) 2
Open Program
Open Program (Notes)
Global Open Program
Interdepartmental class taking system for Academic Achievers
Interdepartmental class taking system for Academic Achievers (Notes)
Class taught by instructors with practical experience
Urban Design CP
Diversity CP
Learning for the Future CP
Carbon Neutral CP
Chiyoda Campus Consortium
Category 専門教育科目/Business Administration Courses
特殊講義/Special Topics in Management

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Outline and objectives

Businesses often face unpredictable and unexpected situations.
On the other hand, it is not good not to have a plan based on forecasts.
In this class, students will learn the requirements for challenging entrepreneurship and the ideal way of "thinking and action". Through practical project exercises, students will acquire the knowledge and perspectives that people who want to take concrete actions in the future.


・ Acquire basic knowledge and skills (business design method, finance analysis, etc.) necessary for business planning.
・ Understand the practical entrepreneurial process required for starting a business and be able to draw a concrete action plan.
・ Understand the basic requirements that an entrepreneur who succeeds in starting a business should have.
・ Acquire the skills to use "Business Model Canvas", which is a strategic tool for business planning.
・ Emergence of ideas can be realized through discussions within the class about business plan cases.

Which item of the diploma policy will be obtained by taking this class?

This course is strongly related to the "DP1-1", "DP2-1","DP2-2", "DP4" and "DP5" diploma policies and fairly related to the "DP3" policy.

Default language used in class

英語 / English

Method(s)(学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. )

The entire course will be delivered in an interactive manner, facilitating you to get involved in the class actively. You will have to work with your team members on discussions and tasks. You will have a comment report to submit at some classes and several team-presentations during the course. After the course ends, you will have to submit an essay.
I will give you my oral and/or written feedback on your assignments in class.

Active learning in class (Group discussion, Debate.etc.)

あり / Yes

Fieldwork in class

なし / No


授業形態/methods of teaching:対面/face to face


1[オンライン/online]:Orientation / Entrepreneurship and Business model Planning

Lecture method, explanation of grade evaluation, etc./What is entrepreneurship? / What is the Business Model Canvas? Deepen understanding through discussions

2[対面/face to face]:Who is your customer?① / Value proposition and customer targeting

Business model Canvas / business models and value propositions

3[対面/face to face]:Who is your customer?②/ Value proposition and customer targeting

customer targets / key Buying factor (KBF) analysis

4[対面/face to face]:Let's make a business plan ①

Learn about the components of a business plan / business plan and action program

5[対面/face to face]:Let's make a business plan ②

business plan by timeline basis

6[対面/face to face]:Let's make a business plan③

Start Up team / Fundraising / Customer acquisition / Business balance analysis

7[対面/face to face]:Let's make a business plan④

Business partner / Insufficient resources! Not enough time! Learn what to start with

8[対面/face to face]:How do entrepreneurs behave? ①

Unpredictable future and how to deal with it / How to perceive risk / Don't be afraid of failure is a lie

9[対面/face to face]:How do entrepreneurs behave? ②

Meaning of going with a winning strategy / Learn about unpredictability and action program development

10[対面/face to face]:Business planning Group Work ①

Group Work①Group discussion / Class discussion

11[対面/face to face]:Business planning Group Work ②

Group Work② Group discussion / Class discussion

12[対面/face to face]:Business planning Group Work ③

Group Work③ Group discussion / Class discussion

13[対面/face to face]:Business planning Group Work ④

Group Work④ Group discussion / Class discussion

14[対面/face to face]:Wrap Up / Group Presentation

Group Presentation/Class Discussion/Wrap Up/

Work to be done outside of class (preparation, etc.)

Homework: preparations & reviews. Readings, Summarizing, Internet searching. Preparatory study and review time for this class are 2 hours each.


・Alexander Osterwalder,Yves Pigneur,Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer Series),2010


・The Business Book: Big Ideas Simply Explained (English Edition),2014
We will use supplementary materials from time-to-time, which will be made available as hand­outs and/or put on reserve at the university library.

Grading criteria

Students will be graded based on the following criterions.

50% Class Contribution ( Frequency and quality of remarks, presentation, Participation in the class discussion, etc.)
50% Homework Assignments, and Final Report(individual essay)

Late submission of assignments will result in a lowering of a student's grade.

Changes following student comments


Equipment student needs to prepare

PowerPoint may be used for the class presentation.


It is desirable to take basics such as corporate strategy theory and marketing theory.


The instructor worked as one of the management teams at a consulting firm and an IT company in the United States. This class focuses on the practice and theory of business model planning.

Upon threat level change

Please note that the teaching approach may vary according to which threat level we are at: at level 1, this course will be held on campus, though at level 2, it will be held online.