GBP (Global Business Program)

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Introduction to Strategic Management

Naoki ANDO

Class code etc
Faculty/Graduate school GBP (Global Business Program)
Attached documents
Year 2022
Class code A5502
Previous Class title
Term 秋学期授業/Fall
Day/Period 月5/Mon.5
Class form 対面/face to face
Campus 市ヶ谷 / Ichigaya
Classroom name 各学部・研究科等の時間割等で確認
Grade 1~4
Credit(s) 2
Open Program
Open Program (Notes)
Global Open Program
Interdepartmental class taking system for Academic Achievers
Interdepartmental class taking system for Academic Achievers (Notes)
Class taught by instructors with practical experience

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Outline and objectives

Why do some firms succeed and others fail? Competitive strategy of firms explains a substantial part of their success and survival in markets. This course introduces students to key concepts and frameworks of strategic management. At the end of this course, students will be able to understand how firms gain competitive advantages and compete with rivals. The content of this course will become a basis for studying other courses on strategic management.


Objectives of this course are:
1. To learn how to analyze firms' external environments and internal resources.
2. To understand business-level strategy.
3. To build skills in analyzing firms' success and failure.

Which item of the diploma policy will be obtained by taking this class?

This course is strongly related to the "DP1-1" diploma policies and fairly related to the "DP2-2", "DP3" and "DP5" policies.

Default language used in class

英語 / English

Method(s)(学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. )

This course is conducted in a classroom (face to face classes). However, in cases where students cannot enter Japan, the course will take the HyFlex form, which is in-person lectures in parallel with online real-time. Students who cannot enter Japan attend lectures online.
Sessions consist of lecture and discussion. Lecture introduces students to basic concepts and frameworks. Discussion and in-class exercises with regard to the concepts and frameworks, as well as case analysis, will be conducted.
In addition, students work on a team project during the semester. A team consists of 3-4 students. The number of team members may vary depending on the number of registered students. Teams are required to conduct a team project. Each team member writes up a term paper based on the team project. In week 14, teams will make a presentation of the project. Details regarding the team project will be announced in class.
Assignments are submitted using Hoppii. Feedback will be given either in-class or on Hoppii.

Active learning in class (Group discussion, Debate.etc.)

あり / Yes

Fieldwork in class

なし / No


授業形態/methods of teaching:対面/face to face


Week 1[オンライン/online]:Introduction

Course overview

Week 2[対面/face to face]:What is strategy?

Definition of strategy and competitive advantage

Week 3[対面/face to face]:Analysis of external environments(1)

Analysis of general and industry environments

Week 4[対面/face to face]:Analysis of external environments(2)

Five forces model, the threat of potential entrants

Week 5[対面/face to face]:Analysis of external environments(3)

The threat of industry competitors, substitutes, suppliers and buyers

Week 6[対面/face to face]:Analysis of external environments(4)

Application of Five forces model

Week 7[対面/face to face]:Analysis of internal resources (1)

Definition of resources, capabilities and core competence

Week 8[対面/face to face]:Analysis of internal resources (2)

Resources and capabilities to gain and sustain competitive advantages

Week 9[対面/face to face]:Analysis of internal resources (3)

Application of the resource-based view

Week 10[オンライン/online]:Project proposal

Proposal of team projects

Week 11[対面/face to face]:Business-level strategy (1)

Whom and what to serve

Week 12[対面/face to face]:Business-level strategy (2)

Cost leadership strategy

Week 13[対面/face to face]:Business-level strategy (3)

Differentiation strategy

Week 14[オンライン/online]:Presentation of projects

Final presentation of team projects

Work to be done outside of class (preparation, etc.)

Students are required to read materials, complete assignments, and prepare for presentations and discussions. They also work on the team project with team members.
Time for preparatory study and review for this class will be at least 2 hours each.


Hitt, A.H., Ireland, R.D., and Hoskisson, R.E. 2017. Strategic Management: Competitiveness & Globalization: Concepts and Cases (12th ed). Cengage Learning: CT.
A newer edition may be available. More information about textbooks will be announced in week 1.
Reading materials are distributed in class or on Hoppii.


Barney, J.B. & Hesterly, W.S. 2019. Strategic Management and Competitive Advantage: Concepts and Cases (6th ed.). Pearson Education: Harlow, UK.

Grading criteria

Class participation: 50%
Team project: 25%
Individual term paper based on team project: 25%

Class participation is evaluated based on active participation in discussion and in-class exercises and contribution to the class.
More information regarding the team project will be announced in class.

Changes following student comments

More time will be allocated to discussions and in-class exercises.

Equipment student needs to prepare

PC or tablet is required to complete assignments and prepare for presentations and term paper.
Students who are not in Japan prepare PC or tablet to attend the class online.


This course provides a basis for other courses on strategic management.



Upon threat level change

Please note that the teaching approach may vary according to which threat level we are at: at level 1, this course will be held on campus, though at level 2, it will be held online.