Faculty of Social Sciences

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SOC300ED(社会学 / Sociology 300)
Creating the Advertising Message (Practicum)

青木 貞茂

Class code etc
Faculty/Graduate school Faculty of Social Sciences
Attached documents
Year 2023
Class code LD125
Previous Class code
Previous Class title 【2017年度以前入学者向け科目名称】特講(広告制作実習)
Term 秋学期授業/Fall
Day/Period 月3/Mon.3
Class Type
Campus 多摩
Classroom name 社304
Grade 3~4
Credit(s) 2
Notes 受講許可が必要。学科優先科目。詳細は「クラス指定科目・抽選科目・受講許可科目について」参照。
Open Courses
Open Courses (Notes)
Global Open Courses
Interdepartmental class taking system for Academic Achievers
Interdepartmental class taking system for Academic Achievers (Notes)
Class taught by instructors with practical experience
SDGs CP
Urban Design CP
Diversity CP
Learning for the Future CP
Carbon Neutral CP
Chiyoda Campus Consortium
Admission year
Category
Category (2022~) 講義・実習科目
Category (2018~2021) 講義・実習科目
Category (~2017) 講義・実習科目
Course/Program name

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Outline (in English)

Students will participate in hands-on activities of planning and producing a specific TVCM to understand the information structure of advertisement communication that links business with consumers. They will learn the essence of message creation, i.e. how to formulate the intention of marketing and convert it to an impactful advertisement expression that would arouse people’s sympathy, before delivering it.
Through practical training, students will develop their advertising communication skills and reach a level where they can plan basic communications, so they will be able to use materials and data analysis to develop specific advertising communications that provide solutions to advertising issues. The goal is also for students to be able to make persuasive and effective presentations.
Students will learn basic knowledge about advertising and case studies in advance. They will also actively view advertisements, films, and TV dramas in their daily lives. The standard preparation and review time for this class is one hour in total. The evaluation will be based on ordinary points (70%) and the final assignment of advertisement production expression (30%).

Default language used in class

日本語 / Japanese