Faculty of Social Sciences

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SOC200ED(社会学 / Sociology 200)
Advertising and Public Relations

Sadashige AOKI

Class code etc
Faculty/Graduate school Faculty of Social Sciences
Attached documents
Year 2022
Class code LD104
Previous Class code
Previous Class title
Term 秋学期授業/Fall
Day/Period 月2/Mon.2
Class Type
Campus 多摩
Classroom name 各学部・研究科等の時間割等で確認
Grade
Credit(s) 2
Notes
Open Courses
Open Courses (Notes)
Global Open Courses
Interdepartmental class taking system for Academic Achievers
Interdepartmental class taking system for Academic Achievers (Notes) 【成績優秀者の他学部科目履修制度で履修する学生への案内】履修年次は2~4年
Class taught by instructors with practical experience
SDGs CP
Urban Design CP
Diversity CP
Learning for the Future CP
Carbon Neutral CP
Chiyoda Campus Consortium
Admission year
Category 講義・実習科目
Category (2022~)
Category (2018~2021)
Category (~2017)
Course/Program name

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Outline (in English)

Advertisement and PR contents provided by the media are considered as an important expression of consumption culture. The class aims to clarify its contemporary functions and roles, and also provides basic knowledge related with the practice of PR planning. It is also intended to deepen the understanding of the advertising / PR industry.
This course aims to provide students with an understanding of the characteristics and structure of the advertising and PR industry from an industrial theory perspective, enabling them to acquire basic knowledge useful for rudimentary advertising and PR planning. They will also actively view advertisements, films, and dramas in their daily lives. If there are any preparatory studies or assignments, they will be given in class as appropriate. The standard preparation and review time for this class is two hours. Evaluation is based on ordinary points (70%) and examinations (30%).

Default language used in class

日本語 / Japanese