Faculty of Lifelong Learning and Career Studies

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SOC200MA（社会学 / Sociology 200）
Brand Creation

Atsushi ISHIHARA

Class code etc
Faculty/Graduate school Faculty of Lifelong Learning and Career Studies
Attached documents
Year 2023
Class code C7319
Previous Class code
Previous Class title
Term 春学期授業/Spring
Day/Period 木3/Thu.3
Class Type
Campus 市ヶ谷
Classroom name G601
Grade 2～4
Credit(s) 2
Notes
Open Program
Open Program (Notes)
Global Open Program
Interdepartmental class taking system for Academic Achievers ○
Interdepartmental class taking system for Academic Achievers (Notes)
Class taught by instructors with practical experience
SDGs CP
Urban Design CP
Diversity CP
Learning for the Future CP
Carbon Neutral CP
Chiyoda Campus Consortium
Category (2019) 展開科目
選択必修（領域別）
ライフ
Category (2017)

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Outline (in English)

■ Course outline
In this age of overflowing goods and information, what do people base their shopping and information choices on? Brands play a big role in moving people's minds and creating behavior.
There used to be a misconception that brand creation was about creating a good image of the target brand, that is, creating a surface. For example, the fact that only brand logos and visuals were considered brand creation is a manifestation of this. On the other hand, where do you pay attention when you look at brands today? Perhaps it is the attitude and behavior of the brand to which you direct your attention? In other words, you are looking inside the brand, not just on the surface. Thus, the nature of brand creation has changed dramatically in recent decades and continues to evolve.
In this course, students will learn what a brand is and how to create a brand, not only from a logical point of view, but also by taking into account the actual situation and realities in the field of brand creation.
In addition to understanding how brands work in corporate marketing and how to create them, this course also aims to help students learn how to build their own brand as a person.

■ Learning Objectives
(1) To be able to understand and explain what a brand is.
(2) Understand and practice the brand creation approach.
(3) Learn how to create a "project proposal," a consensus-building tool needed to create a brand.
(4) In an age of diversity without a right answer, understand the importance of self-branding and practice it.

■ Learning activities outside of classroom
(1) In regular lectures, assignments will be made in advance and questionnaires will be given before and after each class, as appropriate.
(2) The standard preparation and review time for the class is two hours each.
(3) During the practical training, students will be asked to conduct research, come up with ideas, and create project proposals as individual work outside of school hours.
(4) In connection with the practical training, there will be supplementary lectures on "how to come up with ideas" and "how to write a project proposal."

■ Grading Criteria /Policy
Regular marks: 50%
Submissions for practical training assignments: 50%

Default language used in class

日本語 / Japanese