GISDepartment of Global and Interdisciplinary Studies
MAN200ZA（経営学 / Management 200）Creative IndustriesCreative Industries
STEVIE T SUANStevie Tongshun SUAN
授業コードなどClass code etc
| 学部・研究科Faculty/Graduate school | GISDepartment of Global and Interdisciplinary Studies |
| 添付ファイル名Attached documents | |
| 年度Year | 2022 |
| 授業コードClass code | A6273 |
| 旧授業コードPrevious Class code | |
| 旧科目名Previous Class title | |
| 開講時期Term | 秋学期授業/Fall |
| 曜日・時限Day/Period | 木4/Thu.4 |
| 科目種別Class Type | |
| キャンパスCampus | 市ヶ谷 / Ichigaya |
| 教室名称Classroom name | 各学部・研究科等の時間割等で確認 |
| 配当年次Grade | 2～4 |
| 単位数Credit(s) | 2 |
| 備考（履修条件等）Notes | |
| 他学部公開科目Open Program | |
| 他学部公開（履修条件等）Open Program (Notes) | |
| グローバル・オープン科目Global Open Program | |
| 成績優秀者の他学部科目履修制度対象Interdepartmental class taking system for Academic Achievers | ○ |
| 成績優秀者の他学部科目履修（履修条件等）Interdepartmental class taking system for Academic Achievers (Notes) | 制度ウェブサイトの3．科目別の注意事項 (1) GIS主催科目の履修上の注意を参照すること。 |
| 実務経験のある教員による授業科目Class taught by instructors with practical experience | |
| SDGsCPSDGs CP | |
| アーバンデザインCPUrban Design CP | |
| ダイバーシティCPDiversity CP | |
| 未来教室CPLearning for the Future CP | |
| カーボンニュートラルCPCarbon Neutral CP | |
| 千代田コンソ単位互換提供（他大学向け）Chiyoda Campus Consortium | |
| 旧科目との重複履修Duplicate Subjects Taken Under Previous Class Title | |
| カテゴリー（2024年度以降入学者）Category (commenced 2024 onwards) | |
| カテゴリー（2020～2023年度入学者）Category (commenced 2020-2023) | |
| カテゴリー（2016～2019年度入学者）Category (commenced 2016-2019) |
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授業の概要と目的（何を学ぶか）Outline and objectives
In this class, we will explore different elements of contemporary creative industries and their surrounding cultures in Japan. This will include examining the differing conceptions of creativity they enable, and how this is connected to changes in media technologies and business strategies. Over the course of the semester we will explore the history of the idea of creative industries, examining specific industries in Japan. We will be focusing on the areas that are currently promoted locally and globally as key cultural industries in Japan. This includes anime, manga, toys, and the character business, exploring how these industries interacted and influenced one another. We will then move on to see how this connects to other industries, such as tourism. Lastly, we will examine the Japanese fashion industry in detail. For each of these commercial industries, we will analyze their production, distribution, and consumption as we examine different approaches to branding and creativity.
到達目標Goal
In addition to teaching the students information on the cultural production, economics, and marketing of the creative industries, this class aims to develop critical thinking and analytical skills. Throughout the semester students will: 1) critically engage with the concept of creativity; 2) learn the history of different creative industries and their shifts in business strategies and marketing; 3) explore how these shifts reflect societal changes in Japan.
この授業を履修することで学部等のディプロマポリシーに示されたどの能力を習得することができるか（該当授業科目と学位授与方針に明示された学習成果との関連）Which item of the diploma policy will be obtained by taking this class?
Will be able to gain “DP 1”, “DP 2”, “DP 3”, and “DP 4”.
授業で使用する言語Default language used in class
英語 / English
授業の進め方と方法Method(s)（学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. ）
Classes will be lecture-based, with visual material such as clips of films and animation. Students will be asked to have group discussions and analyses on certain themes. Each week students will be provided with an academic reading relevant to the topic. These readings will be important background information and/or will be directly addressed as the topic of the lecture and discussion. Lectures will explain in detail and through examples the topic for that class. Discussions based on the lecture will be facilitated by questions from the instructor to help the students explore and develop their critical and analytical skills for that topic. Students will be assessed on their understanding of the lectures and readings through their presentations and papers. Students will receive feedback in class and in written form, based on a grading rubric.
アクティブラーニング（グループディスカッション、ディベート等）の実施Active learning in class (Group discussion, Debate.etc.)
あり / Yes
フィールドワーク（学外での実習等）の実施Fieldwork in class
なし / No
授業計画Schedule
授業形態/methods of teaching：対面/face to face
※各回の授業形態は予定です。教員の指示に従ってください。
1[オンライン/online]：Introduction
What are Japan’s creative industries?
2[対面/face to face]：Anime’s Business Structure
History and technology
3[対面/face to face]：Media-mix and Marketing I
Case study I
4[対面/face to face]：Media-mix and Marketing II
Case study II
5[対面/face to face]：Media-mix and Marketing III
Anime tourism
6[対面/face to face]：(Re)Conceptualizing Creativity I
Creativity and branding
7[対面/face to face]：(Re)Conceptualizing Creativity II
Robots and creativity
8[対面/face to face]：Smartphone Games
Production and problematics
9[対面/face to face]：Kawaii Culture
Local and global branding successes
10[対面/face to face]：Fashion I
Fashion and lifestyle branding
11[対面/face to face]：Fashion II
Branding Japanese Americana
12[対面/face to face]：Student Presentations
Feedback and Discussion
13[対面/face to face]：Student Presentations
Feedback and Discussion
14[対面/face to face]：Student Presentations
Feedback and Discussion
授業時間外の学習（準備学習・復習・宿題等）Work to be done outside of class (preparation, etc.)
Students should complete the assigned readings before each class and study the notes they take in class. Preparatory study and review time for this class are 2 hours each.
テキスト（教科書）Textbooks
No textbook will be required as readings will be provided by the instructor.
参考書References
Steinberg, Marc. Anime’s Media Mix: Franchising Toys and Characters in Japan. University of Minnesota Press, 2012.
Marx, W. David. Ametora: How Japan Saved American Style. Basic Books, 2015.
成績評価の方法と基準Grading criteria
Participation 20%
Presentation 40%
Final paper 40%
学生の意見等からの気づきChanges following student comments
Not applicable.
Prerequisite
None.