IGESSIGESS (Institute for Global Economics and Social Sciences)
LANe200CA（英語 / English language education 200）Business Research Seminar ABusiness Research Seminar A
中谷 安男Yasuo NAKATANI
授業コードなどClass code etc
| 学部・研究科Faculty/Graduate school | IGESSIGESS (Institute for Global Economics and Social Sciences) |
| 添付ファイル名Attached documents | |
| 年度Year | 2022 |
| 授業コードClass code | K6727 |
| 旧授業コードPrevious Class code | |
| 旧科目名Previous Class title | |
| 開講時期Term | 春学期授業/Spring |
| 曜日・時限Day/Period | 木3/Thu.3 |
| 科目種別Class Type | |
| キャンパスCampus | 多摩 |
| 教室名称Classroom name | 各学部・研究科等の時間割等で確認 |
| 配当年次Grade | 2～4 |
| 単位数Credit(s) | 2 |
| 備考（履修条件等）Notes | |
| 他学部公開科目Open Program | |
| 他学部公開（履修条件等）Open Program (Notes) | |
| グローバル・オープン科目Global Open Program | ○ |
| 成績優秀者の他学部科目履修制度対象Interdepartmental class taking system for Academic Achievers | ○ |
| 成績優秀者の他学部科目履修（履修条件等）Interdepartmental class taking system for Academic Achievers (Notes) | |
| 実務経験のある教員による授業科目Class taught by instructors with practical experience | |
| SDGsCPSDGs CP | |
| アーバンデザインCPUrban Design CP | |
| ダイバーシティCPDiversity CP | |
| 未来教室CPLearning for the Future CP | |
| カーボンニュートラルCPCarbon Neutral CP | |
| 千代田コンソ単位互換提供（他大学向け）Chiyoda Campus Consortium | |
| カテゴリーCategory |
Advanced Courses／専門科目 Disciplinary Courses／IGESS科目 Ⅲ. Global Business |
| 科目主催学部Faculty Sponsored Department | Economics |
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授業の概要と目的（何を学ぶか）Outline and objectives
Participants learn current English through authentic business cases in Japanese contexts focusing on global leaders. They also learn English presentation skills to demonstrate their understanding of business studies.
到達目標Goal
Students can demonstrate their understanding of current important business issues. They can improve their negotiation skills.
授業で使用する言語Default language used in class
英語 / English
授業の進め方と方法Method(s)（学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. ）
Students learn the important skills for effective presentations in English. They can have opportunities to improve their negotiation skills. This course also develops an awareness of the importance of coherence and cohesion in speech discourse to attract audience.
We share the feedback participants and discuss the issues to enhance lessons.
アクティブラーニング（グループディスカッション、ディベート等）の実施Active learning in class (Group discussion, Debate.etc.)
あり / Yes
フィールドワーク（学外での実習等）の実施Fieldwork in class
なし / No
授業計画Schedule
授業形態/methods of teaching：対面/face to face
※各回の授業形態は予定です。教員の指示に従ってください。
1[対面/face to face]：Introduction
Marketing Mix in Emerging Countries
Shiseido Thailand
2[対面/face to face]：Innovative Marketing Approaches
Kao USA
3[対面/face to face]：Exploring Global Business and Enhancing People’s Sustainable Value
MUJI: Ryohinkeikaku
4[対面/face to face]：Confectionery Marketing in Overseas Business
Morinaga U.S.A
5[対面/face to face]：Guerrilla Marketing Strategies
Coca-Cola Laos
6[対面/face to face]：Counter Innovators’ Dilemma
Toshiba Vietnam
7[対面/face to face]：Enhancing Internal Communication of Global Company
Honda Motor
8[対面/face to face]：Focus Strategy and Cost Leadership Strategy in Frozen Food Industry
Hatchando Vietnam
9[対面/face to face]：World Standard Hospitality
Imperial Hotel
10[対面/face to face]：Creating a Japanese Luxury Brand
Toyota Lexus
11[対面/face to face]：Japanese Art and Technology
.
Toshiro Alloy Inc
12[対面/face to face]：Clean Water Supply System for BOP Business
Yamaha Motor Indonesia and Africa
13[対面/face to face]：Connecting People With What’s Happening
Twitter Japan
14[対面/face to face]：Uniting the World for a Better Tomorrow
IC Net Limited
授業時間外の学習（準備学習・復習・宿題等）Work to be done outside of class (preparation, etc.)
Lessons preparation and review exercises
Preparation 2 hours, review 2 hours, a total of 4 hours.
テキスト（教科書）Textbooks
Business Case Studies of Global Leaders. By Y. Nakatani & R. Smithers.
Seibido
参考書References
Dynamic Presentations, by M. Hood. Kinseido
成績評価の方法と基準Grading criteria
Class partcipation and contribution 30%
Class presnetaions 40%
Final presentation 30%
学生の意見等からの気づきChanges following student comments
Improving writing skills as well
学生が準備すべき機器他Equipment student needs to prepare
PC, DVD, Internet connection