Faculty of Business Administration

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MAN200FD（経営学 / Management 200）
Marketing Research I

Shoo OKADA

Class code etc
Faculty/Graduate school Faculty of Business Administration
Attached documents
Year 2022
Class code A4457
Previous Class code
Previous Class title
Term 春学期授業/Spring
Day/Period 集中・その他/intensive・other courses
Class Type
Campus 市ヶ谷
Classroom name 各学部・研究科等の時間割等で確認
Grade 2～4（市場経営学科のみ）
3～4 年
Credit(s) 2
Notes ※　市場経営学科の学生のみ2年次から履修できます。
Open Program
Open Program (Notes)
Global Open Program
Interdepartmental class taking system for Academic Achievers
Interdepartmental class taking system for Academic Achievers (Notes)
Class taught by instructors with practical experience
SDGs CP
Urban Design CP
Diversity CP
Learning for the Future CP
Carbon Neutral CP
Chiyoda Campus Consortium
Admission year
Category (2019～) 市場経営学科専門科目200番台
Category (～2018)

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Outline (in English)

Let's learn the basics and methods of marketing research through many empirical examples of product development. In order to make it easier for students who learn marketing research for the first time to understand, the lecture will be based on actual cases and specific examples of research on the theme of "product development" where marketing research is often used.
The purpose of this class is to learn the theory and practice of qualitative research, such as interview and observation methods. Students are required to read the textbook before the class, submit comments after the class, and submit a report (a proposal for product planning) at the end of the semester. Grading will be decided based on prior learning(25%), post-class reactions(25%), and final report(50%).
In Marketing Research I (spring semester), students will learn qualitative research such as interview methods, and in Marketing Research II (fall semester), students will learn quantitative research such as questionnaire creation and data analysis. By studying both, a synergistic effect can be expected.

Default language used in class

日本語 / Japanese