Business School of Innovation Management

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MAN500F2(経営学 / Management 500)
MarketingⅠ:Marketing Strategy

Yuki TOYODA

Class code etc
Faculty/Graduate school Business School of Innovation Management
Attached documents
Year 2022
Class code W0005
Previous Class code
Previous Class title
Term 春学期前半/Spring(1st half)
Day/Period 土1/Sat.1,土2/Sat.2
Class Type 専門講義
Campus 市ヶ谷
Classroom name 各学部・研究科等の時間割等で確認
Grade 1・2
Credit(s) 2
Notes 基礎科目
Class taught by instructors with practical experience
Category 基礎科目

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Outline (in English)

In this lecture, we aim to acquire the following four abilities.
① goal setting ability, ② marketing thinking ability, ③ understanding of various marketing theory, and ④ story building ability.
In order to learn through group work, it is not a passive attitude, but a positive attitude to participate in lectures is needed.
 

Default language used in class

日本語 / Japanese