Global MBA Program

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MAN570F2(経営学 / Management 500)
Entrepreneurship and New Business Creation

小村 隆祐

Class code etc
Faculty/Graduate school Global MBA Program
Attached documents
Year 2022
Class code W7108
Previous Class code
Previous Class title
Term 春学期後半/Spring(2nd half)
Day/Period 土3/Sat.3, 土4/Sat.4
Class Type 専門講義
Campus 市ヶ谷 / Ichigaya
Classroom name 各学部・研究科等の時間割等で確認
Grade 1・2
Credit(s) 2
Notes Global MBA
Class taught by instructors with practical experience
Category Applied Courses

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Outline and objectives

This course focuses on “Entrepreneurship”, the way to survive/ thrive in the VUCA(*) world. The students will learn about the unique mindset & way of behaviors that entrepreneurs practice through class discussions and experiencing the business formulation process in groups. This course is an action-oriented course with several hands-on experiences & workshops. The students are encouraged to embrace teamwork, unleash creativity and actually take action.

*The acronym of “Volatility, Uncertainty, Complexity and Ambiguity.”

Goal

Upon the completion of this course, the students should be able to;
Understand the mindset & the unique way of behaviors that entrepreneurs have and practice it
Acquire the fundamental understanding of knowledge & terminologies in the sphere of startup/ entrepreneurship
Gain the confidence as an entrepreneur or to be entrepreneurial to make a difference in the uncertain world (Yes you can do it!)

Which item of the diploma policy will be obtained by taking this class?

Program is intended to acquire all of dp1 to dp5. But order is illustrated in terms of Likelihood of acquiring.

Default language used in class

英語 / English

Method(s)(学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. )

1. Class discussions & Lectures
2. Workshop
3. Dialogue with gusset speakers (Entrepreneur, VC etc)
4. The students will formulate a launch plan(*) of their business(or NPO) throughout the course with learnings from each class and present (pitch) it at the end of the course

*We use the term, “Launch Plan” instead of “Business Plan” as entrepreneurial activities are dynamic and must be always adaptive to possible changes. In other words, there’s never a definite plan for a business especially in the increasing uncertainty. What we can do is fairly create a “launch plan”.

Active learning in class (Group discussion, Debate.etc.)

あり / Yes

Fieldwork in class

なし / No

Schedule

授業形態/methods of teaching:対面/face to face

※各回の授業形態は予定です。教員の指示に従ってください。

1[対面/face to face]:Entrepreneurial Mindset (& Action)

How can we be an entrepreneur? Or what is entrepreneurship after all!? In this session, we will focus on the unique mindset & way of behaviors that entrepreneurs practice to start your entrepreneurial journey.

2[対面/face to face]:Unleashing Your Creativity

Can anybody be creative? Yes creativity is for everyone. We will unleash (y)our creativity through some hands-on experience.

3[対面/face to face]:The power of team

Collaboration is the source of innovation but it can be a really tiring process. We will look into what is good about "team" and how we can unleash the possibility of team.

4[対面/face to face]:Evolving as a team

In this session, we will cultivate the teamwork with group-work.

5[対面/face to face]:Design Thinking - Introduction

Design thinking emphasizes direct observation, engagement, and deep understanding of user
needs and behavior. The fundamental framework of Design Thinking is introduced in this session.

6[対面/face to face]:Design Thinking - Practice

Design thinking emphasizes direct observation, engagement, and deep understanding of user
needs and behavior. We will practice several methodologies of Design Thinking following the introduction.

7[対面/face to face]:The Pitch

Entrepreneurship is a process of acquiring resources to pursue an opportunity from the external. We will focus on the effective way of communication in the form of "pitch" to practice entrepreneurship.

8[対面/face to face]:Business Model

Business Model Canvas is introduced. You will map out your business idea on the framework to examine the feasibility of your idea.

9[対面/face to face]:Rocket Pitch (Mid-term presentation)

Rocket Pitch is a pitch format of 3 minutes & 3 slides. You will present your business ideas with the format.

10[対面/face to face]:Guest Speaker Session 1

We will dialogue with a real entrepreneur in order to cultivate the understanding of entrepreneurship.

11[対面/face to face]:Startup Finance - Primer

The foundation of startup finance is introduced.

12[対面/face to face]:Guest Speaker Session 2

We will dialogue with a real entrepreneur in order to cultivate the understanding of entrepreneurship.

13[対面/face to face]:Final Pitch Presentation

You will pitch your launch plan in the class.

14[対面/face to face]:Reflection & Growing Pain

In the world of entrepreneurship, action trumps everything but also reflection trumps everything too. We will reflect the journey you have taken throughout the course and extract the learning out of it. As a final topic we will also touch upon the frequent pitfalls that entrepreneurs/ startups face as they grow.

Work to be done outside of class (preparation, etc.)

The students are required to work on the business idea in a group outside the class. Assignments will be announced after each class.

Textbooks

N/A

References

・Leonard A. Schlesinger, Charles F. Kiefer, Paul B. Brown.(2012) Just Start: Take Action, Embrace Uncertainty, Create the Future | ISBN-10 ‏ : ‎ 1422143619 | ISBN-13 ‏ : ‎ 978-1422143612

Grading criteria

1. Class Participation/ : 50%
The course contains a number of interactive discussions. Class Participation is judged on quantity and quality of the contribution to the discussion/group-work within the classes. Leadership Contribution that deepen the class learning is highly valued.

2. Rocket Pitch(Mid-term Presentation) 10%
The students are required to submit & perform the pitch based on the pitch format suggested in the class.

3. Final Presentation 40%
The final presentation will be judged by 1) Entrepreneurship (how much action/ experiment to be taken in order to improve your business ides), 2) Persuasiveness (How convincing your presentation is), 3)Social Impact (How promising your business idea is to create social impact, whether it is really feasible in terms of technology or with your team)

Changes following student comments

N/A

Equipment student needs to prepare

PC or other devices that is needed to work on the launch plan within the classes

Others

Ryusuke is a passionate supporter for entrepreneurs of all kind and an experienced entrepreneur himself. He started his career as an intrapreneur within a Japanese major corporation. After having received MBA degree from Babson College, that is ranked No. 1 in entrepreneurship consecutively for 28years, he worked for GLOBIS as a senior consultant. At GLOBIS he was involved with a number of projects of executive education for Japanese major corporations & organization development of startup. He was also engaged with developing several cases that focus on entrepreneurship & startup for a business school. Since 2018 he has been leading the establishment of Venture Café Tokyo, the innovation ecosystem/ community builder in Japan that is part of a global innovation network from Boston(Venture Café Global Institute).