GMBAGlobal MBA Program
MAN560F2（経営学 / Management 500）Marketing in JapanMarketing in Japan
大澤 裕Yutaka OSAWA
授業コードなどClass code etc
| 学部・研究科Faculty/Graduate school | GMBAGlobal MBA Program |
| 添付ファイル名Attached documents | |
| 年度Year | 2022 |
| 授業コードClass code | W7058 |
| 旧授業コードPrevious Class code | |
| 旧科目名Previous Class title | |
| 開講時期Term | 秋学期後半/Fall(2nd half) |
| 曜日・時限Day/Period | 金6/Fri.6, 金7/Fri.7 |
| 科目種別Class Type | 専門講義 |
| キャンパスCampus | 市ヶ谷 / Ichigaya |
| 教室名称Classroom name | 各学部・研究科等の時間割等で確認 |
| 配当年次Grade | 1・2 |
| 単位数Credit(s) | 2 |
| 備考（履修条件等）Notes | Global MBA |
| 実務経験のある教員による授業科目Class taught by instructors with practical experience | |
| カテゴリーCategory | Specialized Courses |
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授業の概要と目的（何を学ぶか）Outline and objectives
The objectives of this course are to learn practical marketing method in Japan and to gain a deeper understanding of its theory.
Specifically, the students will learn how to effectively attract interest in products/services, and how to build win-win relationships with sales partners in Japan.
(Each student will choose a product or service that he/she would like to sell in Japan.)
到達目標Goal
The goals of this course are as follows;
1) To master how to advertise products/services attractively, how to create marketing materials, and how to make presentations.
2) To master negotiation skills for creating win-win relationships with sales partners in Japan.
この授業を履修することで学部等のディプロマポリシーに示されたどの能力を習得することができるか（該当授業科目と学位授与方針に明示された学習成果との関連）Which item of the diploma policy will be obtained by taking this class?
Will be able to gain“DP1”,“DP2”,“DP3”and“DP5”.
授業で使用する言語Default language used in class
英語 / English
授業の進め方と方法Method(s)（学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. ）
Lecture / Presentation / Discussion
Each student will create marketing materials and make presentations to market a product of his/her choice in Japan.
Presentations will be made several times. By getting feedback from other classmates and outside guests, you will come to understand your strengths and weaknesses.
アクティブラーニング（グループディスカッション、ディベート等）の実施Active learning in class (Group discussion, Debate.etc.)
あり / Yes
フィールドワーク（学外での実習等）の実施Fieldwork in class
なし / No
授業計画Schedule
授業形態/methods of teaching：対面/face to face
※各回の授業形態は予定です。教員の指示に従ってください。
1[対面/face to face]：Lecture
・Types of sales partners
・Win-win relationships with sales partners
2[対面/face to face]：Self-Introduction
・Self-introduction and introduction of a classmate
3[対面/face to face]：Lecture
・Difficulties of marketing in Japan
・Business practice in Japan
4[対面/face to face]：Presentation
/Discussion
・Presentation and discussion of what products/services you want to sell in Japan
5[対面/face to face]：Lecture
・Catalogs and marketing materials
・Tradeshows
6[対面/face to face]：Presentation /Discussion
・Presentation to end-users in Japan
7[対面/face to face]：Lecture
・Sales Promotion
・Brand recognition by using SNS, etc.
8[対面/face to face]：Presentation / Discussion
・Presentation to distributors in Japan
9[対面/face to face]：Lecture
・Pricing Strategy
・Trademark/Registered mark
10[対面/face to face]：Presentation / Discussion
・Presentation to manufacturers in your country
11[対面/face to face]：Presentation / Discussion
・Presentation of a product, simulating negotiations with a sales partner．
・Discussion regarding marketing materials and presentations
12[対面/face to face]：Presentation / Discussion
・Presentation of a product, simulating negotiations with a sales partner．
・Discussion regarding marketing materials and presentations
13[対面/face to face]：Presentation / Discussion
・Presentation of a product, simulating negotiations with a sales partner．
・Discussion regarding marketing materials and presentations
14[対面/face to face]：Presentation / Discussion
・Presentation of a product, simulating negotiations with a sales partner．
・Discussion regarding marketing materials and presentations
授業時間外の学習（準備学習・復習・宿題等）Work to be done outside of class (preparation, etc.)
Each student will prepare six PowerPoint presentations.(As a standard, 2 hours for preparation and 1 hour for review: a total of 3 hours.)
テキスト（教科書）Textbooks
None
参考書References
None
成績評価の方法と基準Grading criteria
Class participation 33%
1-6th presentation 33%
Final presentation 34%
学生の意見等からの気づきChanges following student comments
The restriction on the amount of presentation materials has been removed. This is for reducing the burden of homework.
学生が準備すべき機器他Equipment student needs to prepare
Personal computer