IGESSIGESS (Institute for Global Economics and Social Sciences)
MAN200ZA（経営学 / Management 200）Principles of MarketingPrinciples of Marketing
EYO SHIAW JIAEYO Shiaw Jia
授業コードなどClass code etc
| 学部・研究科Faculty/Graduate school | IGESSIGESS (Institute for Global Economics and Social Sciences) |
| 添付ファイル名Attached documents | |
| 年度Year | 2021 |
| 授業コードClass code | A6268 |
| 旧授業コードPrevious Class code | |
| 旧科目名Previous Class title | |
| 開講時期Term | 春学期授業/Spring |
| 曜日・時限Day/Period | 金2/Fri.2 |
| 科目種別Class Type | |
| キャンパスCampus | 市ヶ谷 / Ichigaya |
| 教室名称Classroom name | |
| 配当年次Grade | 2～4 |
| 単位数Credit(s) | 2 |
| 備考（履修条件等）Notes | |
| 他学部公開科目Open Program | |
| 他学部公開（履修条件等）Open Program (Notes) | |
| グローバル・オープン科目Global Open Program | |
| 成績優秀者の他学部科目履修制度対象Interdepartmental class taking system for Academic Achievers | |
| 成績優秀者の他学部科目履修（履修条件等）Interdepartmental class taking system for Academic Achievers (Notes) | |
| 実務経験のある教員による授業科目Class taught by instructors with practical experience | |
| SDGsCPSDGs CP | |
| アーバンデザインCPUrban Design CP | |
| ダイバーシティCPDiversity CP | |
| 未来教室CPLearning for the Future CP | |
| カーボンニュートラルCPCarbon Neutral CP | |
| 千代田コンソ単位互換提供（他大学向け）Chiyoda Campus Consortium | |
| カテゴリーCategory |
General Education Courses／総合教育科目 Global Open Program／グローバルオープン科目 |
| 科目主催学部Faculty Sponsored Department | Global and Interdisciplinary Studies |
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授業の概要と目的（何を学ぶか）Outline and objectives
Learning the fundamental concepts of marketing. This is a basic level marketing course that focuses on the concepts and approaches that constitute the contemporary marketing theory as well as its applications in practical business circles. The purpose of this course is to provide the students with a keen understanding of the marketing functions in business and the knowledge of developing and implementing successful marketing strategies.
到達目標Goal
This course introduces students to the fundamental concepts of marketing, its functions and organizations, marketing strategies used by companies and the role of marketing in the society. Students learn how to understand the marketplace, how to create customer value, how to target and segment the market, and how to build customer relationships.
授業で使用する言語Default language used in class
英語 / English
授業の進め方と方法Method(s)（学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. ）
This course is taught primarily through lectures and presentations. Feedback is given during class time and through using other tools such as HOPPII or email. Interactive class participation is encouraged. Please note that the teaching approach may vary according to which threat level we are at: at level 1, 70% of this course will be held on campus, though at level 2, 50% will be held on campus.
アクティブラーニング（グループディスカッション、ディベート等）の実施Active learning in class (Group discussion, Debate.etc.)
あり / Yes
フィールドワーク（学外での実習等）の実施Fieldwork in class
なし / No
授業計画Schedule
※各回の授業形態は予定です。教員の指示に従ってください。
1：Introduction and Overview
Introduction to the course
2：Understanding the Marketplace
What is marketing?
Analyzing the marketing environment
3：Understanding Consumers (1)
Consumer markets and consumer buying behavior
4：Understanding Consumers (2)
Case studies and presentations
5：Designing a Customer-Driven Strategy (1)
Creating value for target customer
6：Designing a Customer-Driven Strategy (2)
Case studies and presentations
7：New Product Development (1)
Products, services and brands
8：New Product Development (2)
Product life-cycle strategies
9：Understanding Pricing and its Strategies (1)
New product pricing strategies
10：Understanding Pricing and its Strategies (2)
Case studies and presentations
11：Promotion Mix (1)
Retailing and Wholesaling
12：Promotion Mix (2)
Advertising and Public Relations
13：Competitive Marketing Strategies
Understanding competitive marketing strategies
14：Final Exam & Wrap-up
Assessing the degree to which you understand the subject
授業時間外の学習（準備学習・復習・宿題等）Work to be done outside of class (preparation, etc.)
Download the lecture slides, read the assigned chapters of the textbook and complete any assignments given. Preparatory study and review time for this class are 2 hours each.
テキスト（教科書）Textbooks
Kotler, Phillip and Armstrong, Gary. Principles of Marketing, 17th Edition, Pearson Education, 2017.
参考書References
Further materials will be provided by the instructor.
成績評価の方法と基準Grading criteria
Students will be evaluated based on class participation (20%), assignments (15%), group presentations (20%), and one final exam (45%).
学生の意見等からの気づきChanges following student comments
Not applicable.
その他の重要事項Others
Students who are interested in taking this course must attend the first week of class. A selection process will be conducted during the first week prior to the enrollment of this course.
Students who have taken Introduction to Business or other business courses are preferred.
Prerequisite
Introduction to Business