Global MBA Program

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MAN560F2（経営学 / Management 500）
Marketing in Japan

Yutaka OSAWA

Class code etc
Faculty/Graduate school Global MBA Program
Attached documents
Year 2021
Class code W7058
Previous Class code
Previous Class title
Term 秋学期後半/Fall(2nd half)
Day/Period 金6/Fri.6, 金7/Fri.7
Class Type 専門講義
Campus 市ヶ谷 / Ichigaya
Classroom name
Grade 1・2
Credit(s) 2
Notes Global MBA
Class taught by instructors with practical experience
Category Specialized Courses

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Outline and objectives

The objectives of this course are to learn practical marketing in Japan and to gain a deeper understanding of its theory.

Specifically, the students will learn how to effectively attract interest in products/services, and how to build win-win relationships with sales partners in Japan.

(Each student will choose a product or service that he/she would like to market in Japan.)

Goal

The goals of this course are as follows;

1) To master how to advertise products/services attractively, how to create marketing materials, and how to make presentations.

2) To master negotiation skills for creating win-win relationships with sales partners in Japan.

Which item of the diploma policy will be obtained by taking this class?

Will be able to gain“DP1”,“DP2”,“DP3”and“DP5”.

Default language used in class

英語 / English

Method(s)（学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. ）

Lecture / Presentation / Discussion

Each student will create marketing materials and make presentations to market a product of his/her choice in Japan.

Presentations will be made several times. By getting feedback from other students and outside guests, you will come to understand your strengths and weaknesses.

Active learning in class (Group discussion, Debate.etc.)

あり / Yes

Fieldwork in class

なし / No

Schedule

秋学期後半

※各回の授業形態は予定です。教員の指示に従ってください。

1：Lecture

・Types of sales partners

・Win-win relationships with sales partners

2：Self-Introduction

・Self-introduction and introduction of a friend to another person

3：Lecture

・Difficulties of marketing in Japan

・Business practice in Japan

4：Presentation
/Discussion

・Presentation and discussion of what products/services you want to sell in Japan

5：Lecture

・Catalogs and marketing materials

・Tradeshows

6：Presentation /Discussion

・Presentation to end-users in Japan

7：Lecture

・Sales Promotion

・Increasing brand recognition by using SNS, etc.

8：Presentation / Discussion

・Presentation to distributors in Japan

9：Lecture

・Pricing Strategy

・Trademark/Registered mark

10：Presentation / Discussion

・Presentation to manufacturers in your country

11：Presentation / Discussion

・Presentation of a product, simulating negotiations with a sales partner．

・Discussion regarding marketing materials and presentations

12：Presentation / Discussion

・Presentation of a product, simulating negotiations with a sales partner．

・Discussion regarding marketing materials and presentations

13：Presentation / Discussion

・Presentation of a product, simulating negotiations with a sales partner．

・Discussion regarding marketing materials and presentations

14：Presentation / Discussion

・Presentation of a product, simulating negotiations with a sales partner．

・Discussion regarding marketing materials and presentations

Work to be done outside of class (preparation, etc.)

Each student will prepare six PowerPoint presentations.(As a standard, 2 hours for preparation and 1 hour for review: a total of 3 hours.)

Textbooks

None

References

None

Grading criteria

Class participation 33%
1-6th presentation 33%
Final presentation 34%

Changes following student comments

The restriction on the amount of presentation materials has been removed. This is for reducing the burden of homework.

Equipment student needs to prepare

Personal computer