GBPGBP (Global Business Program)
MAN100FB-A5505（経営学 / Management 100）Introduction to MarketingIntroduction to Marketing
Shohei HASEGAWA
授業コードなどClass code etc
| 学部・研究科Faculty/Graduate school | GBPGBP (Global Business Program) |
| 添付ファイル名Attached documents | |
| 年度Year | 2023 |
| 授業コードClass code | A5505 |
| 旧授業コードPrevious Class code | |
| 旧科目名Previous Class title | |
| 開講時期Term | 春学期授業/Spring |
| 曜日・時限Day/Period | 火3/Tue.3 |
| 科目種別Class Type | |
| キャンパスCampus | 市ヶ谷 / Ichigaya |
| 教室名称Classroom name | 市外濠‐S302 |
| 配当年次Grade | 1～4 |
| 単位数Credit(s) | 2 |
| 備考（履修条件等）Notes | |
| 他学部公開科目Open Program | |
| 他学部公開（履修条件等）Open Program (Notes) | |
| グローバル・オープン科目Global Open Program | ○ |
| 成績優秀者の他学部科目履修制度対象Interdepartmental class taking system for Academic Achievers | |
| 成績優秀者の他学部科目履修（履修条件等）Interdepartmental class taking system for Academic Achievers (Notes) | |
| 実務経験のある教員による授業科目Class taught by instructors with practical experience | |
| SDGsCPSDGs CP | |
| アーバンデザインCPUrban Design CP | |
| ダイバーシティCPDiversity CP | |
| 未来教室CPLearning for the Future CP | |
| カーボンニュートラルCPCarbon Neutral CP | |
| 千代田コンソ単位互換提供（他大学向け）Chiyoda Campus Consortium | |
| カテゴリーCategory |
専門教育科目／Business Administration Courses 専門基礎科目／Introductory Courses of Business Administration |
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授業の概要と目的（何を学ぶか）Outline and objectives
This is an introductory marketing course. Students will learn the basics of business and marketing through reading articles that describe actual company cases. The cases include various companies (manufacturer, service, retailing, internet technology, etc.) and strategies (new product, branding, promotion, targeting, etc.).
到達目標Goal
The goal of this class is to obtain basic marketing knowledge. Students will also learn survey, presentation, and discussion skills.
この授業を履修することで学部等のディプロマポリシーに示されたどの能力を習得することができるか（該当授業科目と学位授与方針に明示された学習成果との関連）Which item of the diploma policy will be obtained by taking this class?
This course is strongly related to the "DP5" diploma policy and fairly related to the "DP1-1", "DP2-2", "DP3"and "DP4" policies.
授業で使用する言語Default language used in class
英語 / English
授業の進め方と方法Method(s)（学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. ）
(1) Homework (weekly assignment)
The business case article and assignments are posted on Google Classroom a week before a class. Students write and submit the assignment report before a class.
(2) Realtime class
Students are divided into small groups to discuss the weekly assignments. After the discussion within the groups, the feedback is provided by the instructor.
アクティブラーニング（グループディスカッション、ディベート等）の実施Active learning in class (Group discussion, Debate.etc.)
あり / Yes
フィールドワーク（学外での実習等）の実施Fieldwork in class
なし / No
授業計画Schedule
授業形態/methods of teaching：対面/face to face
※各回の授業形態は予定です。教員の指示に従ってください。
1[オンライン/online]：Introduction
Guidance and overview of the course
2[対面/face to face]：Case 1: Nintendo
Market environment analysis
3[対面/face to face]：Case 2: Sony
SWOT analysis
4[対面/face to face]：Case 3: Netflix
Marketing myopia, Competitor analysis
5[対面/face to face]：Case 4: Smart Car
STP marketing
6[対面/face to face]：Case 5: IKEA
Marketing mix
7[対面/face to face]：Case 6: LEGO
Product strategy,
Product Life-Cycle
8[対面/face to face]：Case 7: LVMH
Price strategy, Diffusion-line brand
9[対面/face to face]：Case 8: Microsoft
Promotion strategy,
Marketing communication mix
10[対面/face to face]：Case 9: Apple
Place strategy,
Sales location
11[対面/face to face]：Case 10: Coca-Cola
Brand strategy, Brand development matrix
12[対面/face to face]：Case 11: Disney
Expansion into overseas
13[対面/face to face]：Course review
Review the entire semester
14[対面/face to face]：Final assignment
Final assignment
授業時間外の学習（準備学習・復習・宿題等）Work to be done outside of class (preparation, etc.)
All students submit weekly assignment reports before classes.
Preparatory study and review time for this class are 2 hours each.
テキスト（教科書）Textbooks
No textbook.
Weekly reading materials or articles will be provided by the instructor.
Cases in the above spring schedule may change depending on the student's interests.
参考書References
・ Kotler, Philip and Kevin Lane Keller (2015) Marketing Management (15th ed.), Pearson.
・ Kotler, Philip and Gary Armstrong (2018) Principles of Marketing (17th ed.), Prentice Hall.
・ Keegan, Warren J. and Mark C. Green (2017) Global Marketing (9th ed.), Pearson.
and old editions of these books.
成績評価の方法と基準Grading criteria
・ Weekly assignments: 60%
・ Final paper: 40%
学生の意見等からの気づきChanges following student comments
We will use a rubric, a scoring guide, on Google Classroom to clarify the evaluation criteria of weekly assignments.
学生が準備すべき機器他Equipment student needs to prepare
Students should bring a laptop or tablet PC to class.
その他の重要事項Others
Related course: Principles of Marketing
Students who wish to register for this course must attend the first class.
Please note that if the number of students attending the first class
significantly exceeds expectations, in order for the instructor to
effectively manage the class, the number of students who are allowed
to register for the course may be limited.
Prerequisites
None