GBPGBP (Global Business Program)

This course is designed so that students who often come into contact with familiar business topics on a daily basis can learn with interest the basics of business strategy theory, which is one of the core theories of business administration. All the students are expected to learn about corporate strategic management theory with interest by linking it with concrete examples. The Question is ”What is a business strategy?” After clarifying this question, the goal is to divide the genealogy of business strategy theory into two, positioning and capabilities, and to understand each representative theory based on examples. In the class, students will hold group exercises and discussions with the aim of deepening their understanding in a more practical manner.

・Understand the main basic theories of strategic management.
・To foster awareness of issues regarding strategic management.
・To be able to analyze cases of Japanese and overseas companies from the perspective of strategic management.

This course is strongly related to the"DP1-1", "DP2-1", "DP2-2", "DP4" and "DP5" diploma policies and fairly related to the "DP3" policy.

英語 / English

The entire course will be delivered in an interactive manner, facilitating you to get involved in the class actively. You will have to work with your team members on discussions and tasks. You will have a　comment report to submit at some classes and several team-presentations during the course. After the course ends, you will have to submit an essay.
I will give you my oral and/or written feedback on your assignments in class.
I will give you my oral and/or written feedback on your assignments in class.

あり / Yes

なし / No

授業形態/methods of teaching：対面/face to face

※各回の授業形態は予定です。教員の指示に従ってください。

1[オンライン/online]：Orientation /Strategic management and what to learn

Lecture method, explanation of grade evaluation, etc./What is strategic management?

2[対面/face to face]：What is Strategic Management?①
/Vision,Mission,Value

Corporate vision, mission statement, strategic goals /SONY,RitzCarlton

3[対面/face to face]：What is Strategic Management?②
/Vision,Mission,Value

Assessment of the Current Internal Situation
/Tokyo Disney Land,Starbucks

4[対面/face to face]：What is Strategic Management?③/ Vision,Mission,Value

Major Sources of Competitive Advantage/IRIS OHYAMA Inc.

5[対面/face to face]：Strategic Management Theory①/External Environment Analysis

Assessing the External Situation/PEST　Analysis /Auto Industry

6[対面/face to face]：Strategic Management Theory②/External Environment Analysis

Strategic Management Theory ①
/ PPM and SWOT Analysis /Travel,Retail

7[対面/face to face]：Strategic Management Theory③
/External Environment Analysis

Strategic Management Theory ②
／ Ansoff Growth Matrix／Rakuten, Kao

8[対面/face to face]：Strategic Management Theory①
/Competitive & Diversification Strategy

Competitive strategy management ①
／ Porter's 5 Forces analysis

9[対面/face to face]：Strategic Management Theory②
/Competitive & Diversification Strategy

Competitive strategy management ②
／ Group exercises

10[対面/face to face]：Strategic Management Theory③
/Competitive & Diversification Strategy

Competitive strategy management ③ ／ Three basic strategies and agile management

11[対面/face to face]：Strategic Management Theory④/Competitive & Diversification Strategy

Diversification Strategy Management/ Rhizome and Parachute strategy

12[対面/face to face]：Strategic Management Case study①
/ Group work

Case Assignment/Group Work/Class Discussion

13[対面/face to face]：Strategic Management Case study②
/ Group work

Group Work/Class Discussion

14[対面/face to face]：Group Presentation / Wrap Up

Group Presentation
Class Discussion
Wrap Up

Homework: preparations & reviews. Readings, Summarizing, Internet searching. Preparatory study and review time for this class are 2 hours each.

Several students will make presentation on the topic assigned previous week.

・Strategic Management in 100 Minutes: In sprint with fun to the point for all, Marc Opresnik, Svend Hollensen, Opresnik Management Guides Book 36,2021

・James Teboul,Service is Front Stage,INSEAD Business Press,2006
(ISBN 978-0-230-00660-7)
・Joe Tidd and Frank M Hull,Service Innovation, Imperial College Press,2003
(ISBN-13 978-1-86094-367-6).
We will use supplementary materials from time-to-time, which will be made available as hand­outs and/or put on reserve at the university library.

Students will be graded based on the following criterions.

50% Class Contribution ( Frequency and quality of remarks ,Participation in the class discussion, Presentation, etc.)
50% Homework Assignment and Final Report

Late submission of assignments will result in a lowering of a student's grade.

N/A

PowerPoint may be used for the class presentation.

The instructor worked as one of the management teams at a consulting firm and an IT company in the United States. This class focuses on the practice and theory of Strategic Management.

The instructor worked as one of the management teams at a consulting firm and an IT company in the United States.

Please note that the teaching approach may vary according to which threat level we are at: at level 1, this course will be held on campus, though at level 2, it will be held online.