GBP (Global Business Program)

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MAN300FB-A5537（経営学 / Management 300）
Japanese Innovation Management

Noriko TAJI

Class code etc
Faculty/Graduate school GBP (Global Business Program)
Attached documents
Year 2022
Class code A5537
Previous Class code
Previous Class title
Term 秋学期授業/Fall
Day/Period 金2/Fri.2
Class Type
Campus 市ヶ谷 / Ichigaya
Classroom name 各学部・研究科等の時間割等で確認
Grade 2～4
Credit(s) 2
Notes
Open Program
Open Program (Notes)
Global Open Program
Interdepartmental class taking system for Academic Achievers
Interdepartmental class taking system for Academic Achievers (Notes)
Class taught by instructors with practical experience
SDGs CP
Urban Design CP
Diversity CP
Learning for the Future CP
Carbon Neutral CP
Chiyoda Campus Consortium
Category 専門教育科目／Business Administration Courses
専門科目／Intermediate/Advanced Courses of Business Administration

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Outline and objectives

The objective is to understand recent Japanese companies management. This lecture focuses on how to find a business opportunity and commercialize it by utilizing internal and external management resources.
This lecture covers the following:
1. Understanding innovation projects using the case study method.
2. Strategies and operations in the process of new business development.
3. How to found and grow a startup business.

Goal

Students can understand notions of innovation management and strategy.
Students can explain and discuss about issues of strategy and marketing.
Students can judge current companies’decisions that are shown on news papers.
Students can choose a good company or startup when searching a job.

Which item of the diploma policy will be obtained by taking this class?

This course is strongly related to the "DP1-1", "DP2-2" and "DP3" diploma policies and fairly related to the "DP2-1" and "DP4" policies.

Default language used in class

英語 / English

Method(s)（学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. ）

In case of CORVID 19 matter, half classes will be conducted by delivering documents and video files.A short video is uploaded on Hosei system. A long video is uploaded on a private URL of YouTube. Videos will disappear in two weeks. Please upload your assignment on Hosei system till the deadline. And the left classes will be on-line lectures.Regarding feedbacks, your assignment will be introduced in the next class, then you will get comments from the teacher and classmates.
Regarding the first week, it will be conducted by ZOOM system.

Active learning in class (Group discussion, Debate.etc.)

あり / Yes

Fieldwork in class

なし / No

Schedule

授業形態/methods of teaching：対面/face to face

※各回の授業形態は予定です。教員の指示に従ってください。

1[対面/face to face]：Introduction/ Radical & incremental innovation

Analog camera: Kodak

2[対面/face to face]：Disruptive and sustaining technology

Digital camera: Fuji Film

3[対面/face to face]：Radical innovation in the watch industry in Japan

Quartz watch: Seiko

4[対面/face to face]：Commoditization

Quartz watch: Seiko
LCD TV: Sharp

5[対面/face to face]：Radical innovation in the watch industry in Europe

A fashion gear watch: Swatch

6[対面/face to face]：Defining concept design in the consumer market

An unbreakable watch “GSHOCK”: Casio Computer①

7[対面/face to face]：Building a global brand in the consumer market

An unbreakable watch “GSHOCK”: Casio Computer②

8[対面/face to face]：Product development in a middle-size manufacturing company

A new switch equipped with LCD display: NKK Switches①

9[対面/face to face]：Global strategy in a middle-size manufacturing company

A new switch equipped with LCD display: NKK Switches②

10[対面/face to face]：Approaching Globalization

How to sell Swedish furniture in Japan: Ikea

11[対面/face to face]：Finding a business opportunity by startup

Semiconductor inspection equipment: RAYTEX①

12[対面/face to face]：Growing process of a startup

Semiconductor inspection equipment: RAYTEX②

13[対面/face to face]：Academic Startup in the Life Science Field

Regenerative Medicine: CellSeed①

14[対面/face to face]：Pursing Commercialization

Regenerative Medicine: CellSeed①

Work to be done outside of class (preparation, etc.)

Beforehand, case descriptions are delivered. Preparatory study and review time for this class are 2 hours each.

Textbooks

No specified textbooks
Case descriptions can be downloaded on the web.

References

No specified references

Grading criteria

Each assignments (70%), final report (30%)

Changes following student comments

The similar lecture was provided as ESOP Program in 2015 and 2016.Discussion time and video was appreciated by students.
The first lecture for GBP was done in 2017. Students were divided into groups of three and discussed about assighnments.

Equipment student needs to prepare

PC

Research Theme

Innovation Management
High-tech startups
Entrepreneurship

Representative English paper

“Resource Acquisition in High-Tech Startup Global Strategies,”Noriko Taji, Technology, Innovation, Entrepreneurship and Competitive Strategy,Emerald Publishing Group,Vol. 14,pp.263-287,2014
“Guesss Country Report, Japan” Noriko Taj,et.al., Global University Entrepreneurial Spirit Students‘ Survey, University of St.Gallen,2012,2014,2016.
“Psychological Predictors of Entrepreneurial Interest in Japan" Noriko Taji & Yu Niiya,Innovation management, Hosei University, No.9,pp.61-72, 2012

Representative Japanese book

Strategy of High Tech Startups, Noriko Taji and Emiko Tsuyuki, Toyo Keizai Shinposha, 2010, printed in Japanese.

Architectural Innovation, Noriko Taji, Hakuto-shobo, 2005, printed in Japanese.

Career Design, Noriko Taji, First Press, 2008, printed in Japanese.

Recommended lecture

Introduction to Strategic Management, Introduction to Marketing, Strategic Management, International Business, Principles of Marketing