スポーツ健康学部Faculty of Sports and Health Studies
MAN100IA（経営学 / Management 100）Sport Consumer BehaviorSport Consumer Behavior
【2018年度以降入学生対象】
佐藤 晋太郎Shintaro SATO
授業コードなどClass code etc
| 学部・研究科Faculty/Graduate school | スポーツ健康学部Faculty of Sports and Health Studies |
| 添付ファイル名Attached documents | |
| 年度Year | 2022 |
| 授業コードClass code | M3200 |
| 旧授業コードPrevious Class code | |
| 旧科目名Previous Class title | |
| 開講時期Term | 秋学期授業/Fall |
| 曜日・時限Day/Period | 水3/Wed.3 |
| 科目種別Class Type | 講義 |
| キャンパスCampus | 多摩 |
| 教室名称Classroom name | 各学部・研究科等の時間割等で確認 |
| 配当年次Grade | 1～4 |
| 単位数Credit(s) | 2 |
| 備考（履修条件等）Notes |
※スポーツ健康学部2017年度以前入学生履修不可 ※グローバルオープン科目として履修する場合の配当年次は2～4年次 |
| 他学部公開科目Open Program | |
| 他学部公開（履修条件等）Open Program (Notes) | |
| グローバル・オープン科目Global Open Program | ○ |
| 成績優秀者の他学部科目履修制度対象Interdepartmental class taking system for Academic Achievers | |
| 成績優秀者の他学部科目履修（履修条件等）Interdepartmental class taking system for Academic Achievers (Notes) | |
| 実務経験のある教員による授業科目Class taught by instructors with practical experience | |
| SDGsCPSDGs CP | |
| アーバンデザインCPUrban Design CP | |
| ダイバーシティCPDiversity CP | |
| 未来教室CPLearning for the Future CP | |
| カーボンニュートラルCPCarbon Neutral CP | |
| 千代田コンソ単位互換提供（他大学向け）Chiyoda Campus Consortium | |
| カテゴリーCategory |
専門教育科目 スポーツビジネスコース専門科目 |
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Outline (in English)
Upon successful completion of this course, students will be able to:
(1) Understand the cultural and social characteristics of sport consumers in the American context,
(2) Gain knowledge about important concepts, ideas, and practices related to the psychology and behavior of sport consumer behavior,
(3) Explain how traditional and more recently developed theories can be applicable to sport consumer behavior.
授業で使用する言語Default language used in class
英語 / English
授業の概要と目的（何を学ぶか）Outline and objectives
From an American perspective, this course is intended to provide students a general overview of the traditional and more recently developed theories and practices related to sport consumers. Students will learn important concepts and theories related to the cultural, psychological, behavioral, and social characteristics of sport consumers. Upon successful completion of this course, students will be able to understand how individuals become loyalty sport consumers and even positive contributors to the development of unique sport culture.
到達目標Goal
Upon successful completion of this course, students will be able to:
(1) Understand the cultural and social characteristics of sport consumers in the American context,
(2) Gain knowledge about important concepts, ideas, and practices related to the psychology and behavior of sport consumer behavior,
(3) Explain how traditional and more recently developed theories can be applicable to sport consumer behavior.
授業で使用する言語Default language used in class
英語 / English
授業の進め方と方法Method(s)（学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. ）
The course will be taught through lectures, group discussions, and the final exam. Considering the current situation (e.g., the spread and severity of COVID -19), I will provide online Zoom lectures.
アクティブラーニング（グループディスカッション、ディベート等）の実施Active learning in class (Group discussion, Debate.etc.)
あり / Yes
フィールドワーク（学外での実習等）の実施Fieldwork in class
なし / No
授業計画Schedule
授業形態/methods of teaching：オンライン/online
※各回の授業形態は予定です。教員の指示に従ってください。
1[オンライン/online]：Course introduction
Course requirements, course objectives, course strategy, textbook, topical course outline
2[オンライン/online]：Stadium consumption
Sport consumer behavior in the Big 4 leagues and college sport (reading material: chapter 1)
3[オンライン/online]：Sport consumption types
Sport consumer behavior and luxury suites, club seats, new media, and sponsorship (reading material: chapter 1)
4[オンライン/online]：Fan socialization
The definition, process, and outcomes of fan socialization in childhood and adolescence (reading material: chapter 3)
5[オンライン/online]：Socialization and connection to sport
Fan socialization among young and older adults, psychological connection to sports and teams (reading material: chapter 3)
6[オンライン/online]：Culture and subcultures
The definition and elements of culture and subculture and their influence on sport consumer behavior (reading material: chapter 5)
7[オンライン/online]：Needs, values, and goals
The concepts and theories of personal needs, values, and goals in sport consumer behavior (reading material: chapter 6)
8[オンライン/online]：Spectator motivation
The definition, measurement, and application of sport consumer motivation (reading material: chapter 7)
9[オンライン/online]：Observer motives and fan motives
Observer motives, fan motives, and “Fig Five” motives
10[オンライン/online]：Consumer perceptions
The definition, elements, and decision-making process of sport consumer perception (reading material: chapter 8)
11[オンライン/online]：Perceptions: interest and evaluation
Consumer interest, consumer evaluation, and brands as stimulus characteristics
12[オンライン/online]：Sport consumer decision-making models
The historical development and current models of consumer behavior theories in marketing (reading material: chapter 2)
13[オンライン/online]：Theories of sport consumer behavior
Various attitudinal models of consumer behavior and their applications to the sport context (reading material: chapter 2)
14[オンライン/online]：Course summary
Course summary, conclusion, feedback, and exam review
授業時間外の学習（準備学習・復習・宿題等）Work to be done outside of class (preparation, etc.)
Every week, the students have to answer short questions and read the textbook in order to get more detailed information on important ideas, concepts, and theoretical explanations in each topic.（本授業の準備学習・復習時間は各 2 時間 を標準とします）
テキスト（教科書）Textbooks
None.
参考書References
Trail, G.T., & James, J.D. (2015). Sport Consumer Behavior. Seattle, WA: Sport Consumer Research Consultants LLC.
PDF copies of the textbook are available and uploaded in the material folder on the Learning Management System.
成績評価の方法と基準Grading criteria
The students will be assigned grades based on successful completion of the following class components:
Short answer questions (5 points X 10 weeks) 50 points
Final exam（multiple-choice questions） 50 points
Total 100 points
学生の意見等からの気づきChanges following student comments
Every week, I try to provide as many industry examples as possible to clearly explain class topics. Also, I encourage students to engage in an in-class discussion because diverse students from different departments attend this course.
学生が準備すべき機器他Equipment student needs to prepare
Microsoft Office, laptop computer
その他の重要事項Others
Students in the faculty of Sports and Health Studies MUST earn the credits of “Sport Business Theory 1 (スポーツビジネス論Ⅰ)” and “Sport Industry Theory (スポーツ産業論)” before they register this course.
None.
None.