GISDepartment of Global and Interdisciplinary Studies
MAN200ZA（経営学 / Management 200）Principles of MarketingPrinciples of Marketing
EYO SHIAW JIAEYO Shiaw Jia
授業コードなどClass code etc
| 学部・研究科Faculty/Graduate school | GISDepartment of Global and Interdisciplinary Studies |
| 添付ファイル名Attached documents | |
| 年度Year | 2022 |
| 授業コードClass code | A6268 |
| 旧授業コードPrevious Class code | |
| 旧科目名Previous Class title | |
| 開講時期Term | 春学期授業/Spring |
| 曜日・時限Day/Period | 火1/Tue.1 |
| 科目種別Class Type | |
| キャンパスCampus | 市ヶ谷 / Ichigaya |
| 教室名称Classroom name | 各学部・研究科等の時間割等で確認 |
| 配当年次Grade | 2～4 |
| 単位数Credit(s) | 2 |
| 備考（履修条件等）Notes | |
| 他学部公開科目Open Program | |
| 他学部公開（履修条件等）Open Program (Notes) | |
| グローバル・オープン科目Global Open Program | ○ |
| 成績優秀者の他学部科目履修制度対象Interdepartmental class taking system for Academic Achievers | |
| 成績優秀者の他学部科目履修（履修条件等）Interdepartmental class taking system for Academic Achievers (Notes) | |
| 実務経験のある教員による授業科目Class taught by instructors with practical experience | |
| SDGsCPSDGs CP | |
| アーバンデザインCPUrban Design CP | |
| ダイバーシティCPDiversity CP | |
| 未来教室CPLearning for the Future CP | |
| カーボンニュートラルCPCarbon Neutral CP | |
| 千代田コンソ単位互換提供（他大学向け）Chiyoda Campus Consortium | |
| 旧科目との重複履修Duplicate Subjects Taken Under Previous Class Title | |
| カテゴリー（2024年度以降入学者）Category (commenced 2024 onwards) | |
| カテゴリー（2020～2023年度入学者）Category (commenced 2020-2023) | |
| カテゴリー（2016～2019年度入学者）Category (commenced 2016-2019) |
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授業の概要と目的（何を学ぶか）Outline and objectives
This is a marketing course that focuses on the concepts and approaches that constitute the contemporary marketing theory as well as its applications in practical business circles. The objective of this course is to introduce students to the concepts of marketing, its functions and organizations, marketing strategies used by companies and the role of marketing in the society.
到達目標Goal
At the end of this course, students will learn about the marketplace, customer value, target and segment the market, customer relationship management, 4Ps of marketing and marketing tools for successful marketing strategies.
この授業を履修することで学部等のディプロマポリシーに示されたどの能力を習得することができるか（該当授業科目と学位授与方針に明示された学習成果との関連）Which item of the diploma policy will be obtained by taking this class?
Will be able to gain “DP 1”, “DP 2”, “DP 3”, and “DP 4”.
授業で使用する言語Default language used in class
英語 / English
授業の進め方と方法Method(s)（学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. ）
This course is taught primarily through lectures and presentations. Feedback is given during class time and through using other tools such as HOPPII or email. Interactive class participation is encouraged.
アクティブラーニング（グループディスカッション、ディベート等）の実施Active learning in class (Group discussion, Debate.etc.)
あり / Yes
フィールドワーク（学外での実習等）の実施Fieldwork in class
なし / No
授業計画Schedule
授業形態/methods of teaching：対面/face to face
※各回の授業形態は予定です。教員の指示に従ってください。
1[オンライン/online]：Introduction and Overview
Introduction to the course
2[対面/face to face]：Understanding the Marketplace
What is marketing?
Analyzing the marketing environment
3[対面/face to face]：Understanding Consumers (1)
Consumer markets and consumer buying behavior
4[対面/face to face]：Understanding Consumers (2)
Case studies and presentations
5[対面/face to face]：Designing a Customer-Driven Strategy (1)
Creating value for target customer
6[対面/face to face]：Designing a Customer-Driven Strategy (2)
Case studies and presentations
7[対面/face to face]：New Product Development (1)
Products, services and brands
8[対面/face to face]：New Product Development (2)
Product life-cycle strategies
9[対面/face to face]：Understanding Pricing and its Strategies (1)
New product pricing strategies
10[対面/face to face]：Understanding Pricing and its Strategies (2)
Case studies and presentations
11[対面/face to face]：Promotion Mix (1)
Retailing and Wholesaling
12[対面/face to face]：Promotion Mix (2)
Advertising and Public Relations
13[対面/face to face]：Competitive Marketing Strategies
Understanding competitive marketing strategies
14[対面/face to face]：Final Exam & Wrap-up
Assessing the degree to which you understand the subject
授業時間外の学習（準備学習・復習・宿題等）Work to be done outside of class (preparation, etc.)
Download the lecture slides, read the assigned chapters of the textbook and complete any assignments given. Preparatory study and review time for this class are 2 hours each.
テキスト（教科書）Textbooks
Kotler, Phillip and Armstrong, Gary. Principles of Marketing, 17th Edition, Pearson Education, 2017.
You are not required to buy the textbook. There are copies available in the library.
参考書References
Further materials will be provided by the instructor.
成績評価の方法と基準Grading criteria
Students will be evaluated based on class participation (20%), assignments (20%), group presentations (15%), and one final exam (45%).
学生の意見等からの気づきChanges following student comments
Not applicable.
その他の重要事項Others
Students who are interested in taking this course must attend the first week of class. A selection process will be conducted during the first week prior to the enrollment of this course.
Students are recommended to have taken Introduction to Business or other business courses.
Prerequisite
Introduction to Business