GISDepartment of Global and Interdisciplinary Studies

For millennia, humans have found ways to mark important events in their lives: the changing of the seasons, the phases of the moon and the renewal of life each spring. Today, events are playing an increasing role in people’s lives and culture. More leisure time and better standards of living have led to a proliferation of public and private events. More recently, governments and businesses have recognised the incredible power of events to help with economic development and destination marketing. The wide array of events, from community to international level, makes event management a hugely exciting field of study.

The purpose of this course is to acquire an in-depth knowledge about the field of event management. This includes important theoretical considerations as well as applied knowledge relating to the factors for the successful planning, promotion, implementation and evaluation of events within different contexts.

This course will cover the critical techniques and strategies required to plan successful special events. Upon completion of this course, you should be able to:
1) Understand the range of factors behind the successful conceptualization and design of events
2) Understand different sources of event funding and support
3) Understand and apply appropriate risk management practices
4) Understand the role and management of event volunteers
5) Appreciate the varied aims and objectives of different events and consider strategies to achieve a positive event impact and legacy

Will be able to gain “DP 1”, “DP 2”, “DP 3”, and “DP 4”.

英語 / English

The course is primarily lecture-based, though you will have a number of opportunities to discuss issues in small groups. A range of case studies can help you consolidate your learning by illustrating the lecture content with real examples.
In groups, students will design a unique event, which will provide an opportunity to apply the theories and concepts from the lectures.
Assignments will be submitted via Hoppii; insightful answers will be shared in class to facilitate discussion.

あり / Yes

なし / No

授業形態/methods of teaching：対面/face to face

※各回の授業形態は予定です。教員の指示に従ってください。

1[オンライン/online]：Introduction to the Course Content and Class Format

Understanding the events industry, the importance of events, the range of events and the areas this class will cover

2[対面/face to face]：Event Conceptualization

The various influences on developing an event concept and the issues to be included in the planning process

3[対面/face to face]：The Event Environment

Examining the unique context and stakeholder networks that events must negotiate and how this influences the event design and management process

4[対面/face to face]：Designing the Event Experience

Developing the attendee experience (theme, program, venue, etc.) to best achieve an event's particular objectives

5[対面/face to face]：Event Funding & Support

Analyzing how events can utilize various forms of support (e.g. grants and sponsorship) to more effectively realize aims and objectives

6[対面/face to face]：Event Marketing and Promotion

Analyzing contemporary approaches to event marketing and the challenges of marketing an intangible experience

7[対面/face to face]：Human Resource/Volunteer Management

Managing human resources for the event including volunteer recruitment, motivation and retainment

8[対面/face to face]：Guest Speaker

A guest speaker experienced in the events industry will discuss aspects of event management

9[対面/face to face]：Risk Management, Licensing and Health and Safety

Planning and preparing for negative incidents to ensure the safe and smooth delivery of the event

10[対面/face to face]：Financial Management and Budgeting

Financial management processes including sourcing funding, managing cashflow and evaluation

11[対面/face to face]：Event Case Study 1

Analysing aspects of event management from an international case study

12[対面/face to face]：Event Case Study 2

Analysing aspects of event management from an international case study

13[対面/face to face]：Group Presentations

Groups will give a presentation on their original event

14[対面/face to face]：Post Event Evaluation and the Event Legacy & Wrap-up

Considering strategies of the importance of planning for an event's legacy

Students will be assigned individual and group reading as preparation for classes. Students are expected to download the lecture slides to preview before class. Preparatory study and review time for this class are 2 hours each.

There is no set text for this course. Weekly handouts and reading materials will be distributed in class and/or available via the online class management page.

The reference books are available in the university library.

Allen, J, O'Toole, W, McDonnell, I. and Harris, R. (2011) Festival and Special Event Management. (5th edition) Brisbane: Wiley

Bowdin, G., McDonnell, I., Allen, J. and O'Toole, W. (2001) Events Management. Oxford: Butterworth-Heinemann

Brittain, I., Bocarro, J., Byers, T. and Swart, K. (eds) (2017) Legacies and Mega Events: Fact or Fairy Tales? London: Routledge

Evaluation will be based on:
1. Class participation & homework assignments (30%)
2. Group presentation and report (30%)
3. Term paper (40%)

Students are expected to complete all the assigned reading and homework to enable them to get the most benefit from the lectures.

To improve students' group-working skills and encourage and reward cooperation and hard work, the group project is assessed on an individual basis.

Rather than an examination, the course will continue to use a term paper as part of the overall assessment.

N/A

There are no prerequisites, though students are recommended to have taken, or concurrently take, the 100-level Introduction to Tourism Studies course.
I can draw from my experience in organizing events and as marketing director of a tourism business in the UK to help provide students with examples and to illustrate issues.

None.