SSI (Sports Science Institute)

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Class code etc
Faculty/Graduate school SSI (Sports Science Institute)
Attached documents
Year 2022
Class code A9021
Previous Class code
Previous Class title
Term 春学期授業/Spring
Day/Period 火1/Tue.1
Class Type
Campus 市ヶ谷
Classroom name 各学部・研究科等の時間割等で確認
Grade 2~4
Credit(s) 2
Open Program
Open Program (Notes) スポ健生は履修不可。
Global Open Program
Interdepartmental class taking system for Academic Achievers
Interdepartmental class taking system for Academic Achievers (Notes)
Class taught by instructors with practical experience
Urban Design CP
Diversity CP
Learning for the Future CP
Carbon Neutral CP
Chiyoda Campus Consortium

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Outline (in English)

Course outline
The purpose of this course is to understand the basic theories of the sports business, which has developed in conjunction with the unique theories of sports marketing, based on the basic theories of marketing.
Learning Objectives
This course aims to understand (1) the relationship between marketing and sports marketing, (2) the characteristics of sports consumption from the perspective of consumer behavior theory, and (3) sports business strategies based on basic marketing theories.
Learning activities outside of classroom
The standard preparation and review time for this class is 2 hours each. During the course period, students are expected to actively gather information by reading news and other media related to the sports business.
Grading Criteria /Policy
Reaction paper 30%, quiz 30%, end-of-term assignment 40%

Default language used in class

日本語 / Japanese