GISDepartment of Global and Interdisciplinary Studies
ART100ZA(芸術学 / Art studies 100)Topics in Arts: Visual Communication DesignTopics in Arts: Visual Communication Design
Gary McLeod
授業コードなどClass code etc
学部・研究科Faculty/Graduate school | GISDepartment of Global and Interdisciplinary Studies |
添付ファイル名Attached documents | |
年度Year | 2024 |
授業コードClass code | A6511 |
旧授業コードPrevious Class code | |
旧科目名Previous Class title | (2016-2019年度入学者:General Topics I: Visual Communication Design) |
開講時期Term | 秋学期授業/Fall |
曜日・時限Day/Period | 土2/Sat.2 |
科目種別Class Type | |
キャンパスCampus | 市ヶ谷 / Ichigaya |
教室名称Classroom name | 市富士‐F308 |
配当年次Grade | 1~4 |
単位数Credit(s) | 2 |
備考(履修条件等)Notes | Not Available for ESOP Students. |
他学部公開科目Open Program | |
他学部公開(履修条件等)Open Program (Notes) | |
グローバル・オープン科目Global Open Program | |
成績優秀者の他学部科目履修制度対象Interdepartmental class taking system for Academic Achievers | |
成績優秀者の他学部科目履修(履修条件等)Interdepartmental class taking system for Academic Achievers (Notes) | |
実務経験のある教員による授業科目Class taught by instructors with practical experience | |
SDGsCPSDGs CP | |
アーバンデザインCPUrban Design CP | |
ダイバーシティCPDiversity CP | |
未来教室CPLearning for the Future CP | |
カーボンニュートラルCPCarbon Neutral CP | |
千代田コンソ単位互換提供(他大学向け)Chiyoda Campus Consortium | |
旧科目との重複履修Duplicate Subjects Taken Under Previous Class Title | × |
カテゴリー(2024年度以降入学者)Category (commenced 2024 onwards) | |
カテゴリー(2020~2023年度入学者)Category (commenced 2020-2023) |
100-level Introductory Courses(入門) Humanities |
カテゴリー(2016~2019年度入学者)Category (commenced 2016-2019) |
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授業の概要と目的(何を学ぶか)Outline and objectives
Images seen on walls and in public spaces are rarely random. Most are designed to grab attention and make the viewer want to do something, whether it be desire a car, a drink, a movie, or to share in an idea such as a political message or charity. If images always carry messages, this course explores such message through the practice of making images.
到達目標Goal
During this course, we will learn how visual messages are conveyed through the acquisition of essential skills (e.g. use of grids, balance, rhythm, typography). We will also develop a working understanding of the impact that images have upon contemporary society. In doing so, the course aims to encourage students’ critical awareness of surrounding visual environments.
この授業を履修することで学部等のディプロマポリシーに示されたどの能力を習得することができるか(該当授業科目と学位授与方針に明示された学習成果との関連)Which item of the diploma policy will be obtained by taking this class?
Will be able to gain “DP 1”, “DP 2”, “DP 3”, and “DP 4”.
授業で使用する言語Default language used in class
英語 / English
授業の進め方と方法Method(s)(学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. )
Blending theory and practice to introduce the basics of Visual Communication Design, the first part of the course looks at how and why we “read” images in different ways. The second part looks at supporting students through the process of designing an advertisement. To develop a contextual understanding of the subject, students also create a dedicated Instagram account for collecting advertisements seen around Tokyo. Final submission comprises a final project (advertisement) and evidence of participation (Instagram posts). Attendance is recorded weekly using visual media (e.g. photograph). Feedback is given via dialogue and discussion of work in class.
アクティブラーニング(グループディスカッション、ディベート等)の実施Active learning in class (Group discussion, Debate.etc.)
あり / Yes
フィールドワーク(学外での実習等)の実施Fieldwork in class
あり / Yes
授業計画Schedule
授業形態/methods of teaching:対面/face to face
※各回の授業形態は予定です。教員の指示に従ってください。
1[オンライン/online]:Sight and Perception
Introducing the the problems of visual communication.
2[対面/face to face]:Visual Cues
Looking at the many cues that the brain receives when looking at images and how to use them.
3[対面/face to face]:Visual Theories
Exploring theories associated with the act of seeing.
4[対面/face to face]:Visual Persuasion
Discussing the use of persuasion and the commonality of propaganda.
5[対面/face to face]:Visual Stereotypes
Exploring stereotypes within the contemporary visual landscape.
6[対面/face to face]:Visual Analysis
Analyzing images using Lester’s six perspectives.
7[対面/face to face]:Visual Literacy
Discussion of advertisements in Tokyo.
8[対面/face to face]:Layout
Exploring the value of different layouts in design.
9[対面/face to face]:Typography
Exploring the history and use of typefaces for design.
10[対面/face to face]:Images
Looking at ways to reproduce/scale/multiply images within designs.
11[対面/face to face]:Colour
Exploring colour as a communicative decision for design.
12[対面/face to face]:Constructive Feedback
Getting feedback on poster designs.
13[対面/face to face]:Peer Review
Making final amendments and adjustments to designs.
14[対面/face to face]:Taking Responsibility
Discussing the future of advertisements.
授業時間外の学習(準備学習・復習・宿題等)Work to be done outside of class (preparation, etc.)
Students are expected to download and read assigned readings prior to lectures. Students are also expected to create a dedicated Instagram account and post a single image taken daily (7 days x 13 weeks = 91 images). The project will require a number of hours spent outside of class in order to make the work. Preparatory study and review time for this class are 2 hours each.
テキスト(教科書)Textbooks
Lester, Paul Martin (2014) Visual Communication: Images with Messages, Wadsworth Cengage Learning.
Additional handouts and reading materials will be will be uploaded on H'etudes or distributed in class.
参考書References
Ambrose, Gavin and Harris, Paul (2011) Basics Design 01: Format, Fairchild Books.
Ambrose, Gavin and Harris, Paul (2011) Basics Design 02: Layout, 2nd Edition, Fairchild Books.
Ambrose, Gavin and Harris, Paul (2005) Basics Design 03: Typography, Fairchild Books.
Ambrose, Gavin and Harris, Paul (2006) Basics Design 04: Image, Fairchild Books.
Ambrose, Gavin and Harris, Paul (2007) Basics Design 05: Colour, Fairchild Books.
Berger, John (1977) Ways of Seeing, Penguin Books.
Frascara, Jorges (2004) Communication Design: Principles, Methods, and Practice, Allworth Press.
Triggs, Teal and Atzmon, Leslie (2017) The Graphic Design Reader, Bloomsbury.
Additional references will be provided by the instructor in class.
成績評価の方法と基準Grading criteria
Participation: this applies to class-activities, assigned readings and daily posts to Instagram. More than 2 unexcused absences will result in failure of this course.
Final Project: each student must produce an advertisement relating to a topic determined by the instructor.
The final grade is based on: Participation 40% and Final Project 60%.
学生の意見等からの気づきChanges following student comments
Changes reflect feedback and suggestions. Thank you.
学生が準備すべき機器他Equipment student needs to prepare
Students will need a laptop, a camera, a workbook (e.g. blank sketchbook/notebook), and general stationary (e.g. pen, pencil, glue, tape, paperclips). Students will also need access to a printer and know how to use it (e.g. Convenience store print machine). Paper and other basic art materials may also be requested from time to time.
その他の重要事項Others
Being naturally creative is not a requirement for this course. However, students are expected to come to class on time, participate and demonstrate an active interest.
Prerequisite
None.