GISDepartment of Global and Interdisciplinary Studies

While governments are quick to laud the economic benefits that tourists can bring, there are growing concerns about the impact of relentless growth of global tourism on the environment as well as the socio-cultural wellbeing of host communities. Driven largely by deregulation, globalisation and technological developments, the overarching focus on growth that has driven post-WW2 development is being increasingly challenged and questioned. The post-coronavirus recovery process offered a rare chance for the tourism industry to consider revising hitherto unsustainable business practices, but it seems that many destinations are returning to 'business as usual'.
Adopting a lens of sustainability, this semester considers the management and marketing of tourism. Combining analysis of seminal research with illustrative and up-to-date case studies from a range of domestic and international destinations, students will gain insights into the factors driving tourism development. Students will also be introduced to different research methods, and will acquire the tools to critically investigate tourism in a context of their choice. This will form the basis of an extended research paper that will be the completed during the second year of the seminar.

The goal of this seminar is to provide students with academic and practical knowledge relating to management and marketing that can facilitate their progression into the world of work. This will include multiple aspects of tourism management including stakeholder management, tourism impacts, Airbnb, overtourism and niche tourism development.
Upon completion of this course, students will have acquired enhanced valuable research and analytical skills that will be of great use in their future. They will develop their ability to design, organise and manage an original tourism-related research project. Additionally, through in-class discussions and presentations, students will gain valuable experience in persuasively expressing and defending their opinions on a range of issues relating to business management and marketing.

Will be able to gain “DP 1”, “DP 2”, “DP 3”, and “DP 4”.

英語 / English

The seminar consists of in-depth analysis of various issues related to sustainable tourism management. In the spring semester, students are introduced to some core texts and research and are encouraged to start to consider which areas they intend to focus on. In the fall semester, students will begin to refine their topic and develope a firm research proposal.
In the second year of the seminar, students will research and write their extended research paper.
While seminars will be partly instructor-led, students will play an increasing role in giving presentations & leading discussions on the Core Readings. As students' own research develops, they will give presentations on their research, and share their growing expertise on their subject areas and research methods with the other students.
Assignments will be submitted via Hoppii; insightful answers will be shared in class to facilitate discussion.

あり / Yes

あり / Yes

授業形態/methods of teaching：対面/face to face

※各回の授業形態は予定です。教員の指示に従ってください。

1[対面/face to face]：Introduction

Introduction

2[対面/face to face]：Seminar Reading 1

Case study 1: tourism management

3[対面/face to face]：Seminar Reading 2

Case study 2: destination management and marketing

4[対面/face to face]：Seminar Reading 3

Case study 3: tourism impacts

5[対面/face to face]：Research Methods

Introduction to research methods in business

6[対面/face to face]：Seminar Reading 4

Case study 4: the tourist experience

7[対面/face to face]：Seminar Reading 5

Case study 5: destination management

8[対面/face to face]：Research Project

Discussion on students' topics and research questions

9[対面/face to face]：Seminar Reading 6

Considering sixth case study: destination management

10[対面/face to face]：Seminar Reading 7

Case study 7: niche tourism and differentiation

11[対面/face to face]：Research Workshop and Consultation

Individual consultations on students' research projects

12[対面/face to face]：Presentations on Student Research Proposal 1

Presentations and discussions on students' own research

13[対面/face to face]：Presentations on Student Research Proposal 2

Presentations and discussions on students' own research

14[対面/face to face]：Final Discussion

Roundtable discussion on first-semester progress and expectations for the second semester

Students must complete the assigned Core Reading(s) as preparation for classes. Preparatory study and review time for this class are 4 hours each.

Richards, G. (2018) Small Cities with Big Dreams. London: Routledge.
Pike, S. (2018) Tourism Marketing for Small Businesses. London: Goodfellow Publishers

In alternate years we will use one of the above textbooks so you will need to have both. More details will be provided in class.
Also weekly handouts and reading materials will be distributed in class and/or available on Hoppii.

Brotherton, B. (2015 2nd Edition) Researching Hospitality and Tourism. London: SAGE

McCabe, S. (2014) The Routledge Handbook of Tourism Marketing. London: Routledge

Third year students: Class Participation (30%), Assignments and Presentation (30%) and Research Proposal (40%).
Fourth year students: Class Participation (30%), Assignments and Presentation (30%) and Research Update (40%).
Students must submit weekly reports on the reading and self-assess their seminar performance.

Case studies will vary year to year depending on students’ interests. We will hope to take both a summer trip and undertake field work during the semesters.
To enhance the quality of student-led presentations and discussions, students who are not presenting will be responsible for developing discussion questions and leading discussions.

Students should bring a laptop or tablet PC to class.

I can draw from my experience in organizing events and as marketing director of a tourism business in the UK to help provide students with examples and to illustrate issues.
Seminar students must concurrently enroll in Services Marketing and/or Cultural Tourism (300-level courses).

Students are expected to study in the seminar for two years. Special arrangements will be made for students who study abroad for one or two semesters.

Seminar students should have taken at least two of the following courses: Cultural Studies; Event Management; Hospitality Management in Japan; Introduction to Business; Introduction to Tourism Studies; Marketing in Japan; Marketing Management; Marketing Research; Principles of Marketing; Tourism Development in Japan.