GISDepartment of Global and Interdisciplinary Studies

This course is an active learning course centered on the fundamentals of entrepreneurship and entrepreneurial management. The course is positioned as an entry point for learners who think that they might want to start their own business “someday,” and want to learn about — and practice elements of — the lean startup process now. Specifically, the course is designed to help learners develop a better understanding of how to find, frame, and solve problems; generate and/or discover business ideas; articulate and evaluate business concepts; convert surviving business concepts into business opportunities through creativity, market analysis and segmentation, design thinking, lean startup customer development processes and business model design while searching for a validated business model; and then prepare to drive sales while leveraging a digital presence and infrastructure.

The learning goal of the course is developing entrepreneurial management competency. The learning objectives for this course include the following: developing an entrepreneurial mindset; understanding various frameworks; developing critical thinking, communication, leadership, teamwork, and ethical reasoning skills; developing a practice of reflection.

Will be able to gain “DP 1”, “DP 2”, “DP 3”, and “DP 4”.

英語 / English

•Preparation. Students must complete the assigned reading and take the pre-class quiz before each class.
•Class. In the first half of each class, there is a lecture. After the lecture, students break into groups to complete experiential exercises that require students to apply key concepts from the lecture and the assigned reading.
•Review & Reflect. After each class, students must complete a journal entry describing their key takeaways from the class. Teams must submit the results of their experiential exercise.
•The Mid-Term is a Short Paper that includes a description of a Business Concept and a 5Cs analysis.
•The Final Deliverable in the course is a Business Model Canvas and Executive Summary.
•Feedback. Feedback is provided via the grade book feature in the Learning Management System (LMS) used by the Professor. Additionally, when warranted, comments are provided by the Professor via the LMS.

あり / Yes

なし / No

授業形態/methods of teaching：対面/face to face

※各回の授業形態は予定です。教員の指示に従ってください。

1[対面/face to face]：Course Overview

The Fundamentals of Entrepreneurship.

2[対面/face to face]：Finding, Framing, and Solving Problems Worth Solving

Frameworks that entrepreneurs use in the initial stages of the entrepreneurial process.

3[対面/face to face]：Recognizing & Shaping Opportunities for a New Business

Distinguishing among business ideas, business concepts, and business opportunities; brainstorming skills and discovery skills.

4[対面/face to face]：Creativity and Business Concepts

How creativity can strengthen a business concept and help entrepreneurs discover transformative strategies.

5[対面/face to face]：Segmenting, Targeting, Customer Value Propositioning, and Positioning

Market analysis; positioning and customer value propositioning for targeted customer segments.

6[対面/face to face]：Business Models

Business models.

7[対面/face to face]：Design Thinking & New Product Development

The design thinking process as it is applied to new product development.

8[対面/face to face]：Lean Start-Ups & The Business Model Canvas

The three core elements of lean startups: business model canvas; customer development model; and agile development.

9[対面/face to face]：Customer Experience

How good customer experience design and good website design can translate into more sales.

10[対面/face to face]：Leveraging Cloud Computing, AI, and Workflow Automations

How cloud computing, AI, and workflow automations can be harnessed by entrepreneurial managers.

11[対面/face to face]：Go-to-Market Strategy

Go-to-Market Strategy.

12[対面/face to face]：SEO Marketing + Social Commerce

Using a case study to explore the potential for using SEO Marketing, Social Commerce, and an Entrepreneurial Mindset to compete against large enterprises.

13[対面/face to face]：Counterfeit Goods & System D

The logic of counterfeiters and the challenge of competing against them and System D (the informal economy).

14[オンライン/online]：Course Wrap Up

This session is a review of the course.

Before each class, participants complete the assigned reading(s) and complete an online quiz. After each class, students summarize their key takeaways in an online journal entry; teams submit the results of their experiential exercise. In accordance with MEXT guidelines for 2-credit courses, I recommend allocating at least 150 minutes to read the assigned reading, and at least 150 minutes to review, reflect, and write the post-class journal entry after each class.

The instructor will create an online coursepack of readings from the Harvard Business School Publishing repository. The cost of the coursepack is approximately US $60. (Note: Payments for the coursepack can be made with either a credit card or a debit card).

If you want to read a book before taking the class, I recommend the new expanded edition of Disciplined Entrepreneurship by William Aulet.

•LMS registration: REQUIRED
•Attendance: REQUIRED
•Pre-Class Quizzes: 130 points (12%)
•Class Participation & Attitude: 130 points (12%)
•Group Experiential Exercises: 180 points (17%)
•Journal Entries: 364 points (34%)
•Mid-Term Short Paper: 100 points (9%)
•Final Deliverable: 175 points (16%)

Total Available Points: 1079 (100%)
(% is rounded)

N/A

•A credit or debit card to pay for the online coursepack.
•A PC & internet connection.

•IMPORTANT: Before the first class, please complete the Onboarding Survey which is located at https://hackettlabs.com/gis/

Also, this course does not use HOPPII or WebClass. Instead, this course uses Canvas, a global Learning Management System (LMS).

None