TRS400ZA（観光学 / Tourism Studies 400）

Seminar: Tourism Management I／Seminar: Tourism Management I

【授業の概要と目的（何を学ぶか） / Outline and objectives】
While governments are quick to laud the economic benefits that tourists can bring, there are growing concerns about the impact of relentless growth of global tourism on the environment as well as the socio-cultural wellbeing of host communities. Driven largely by deregulation, globalisation and technological developments, the overarching focus on growth that has driven post-WW2 development is being increasingly challenged and questioned. From 2021, the gradual post-coronavirus recovery offers a rare chance for the tourism industry to consider revising hitherto unsustainable business practices.
Adopting a lens of sustainability, this semester considers the management and marketing of tourism. Combining analysis of seminal research with illustrative and up-to-date case studies from a range of domestic and international destinations, students will gain insights into the factors driving tourism development. Students will also be introduced to different research methods, and will acquire the tools to critically investigate tourism in a context of their choice. This will form the basis of an extended research paper that will be the completed during the second year of the seminar.

【到達目標 / Goal】
The goal of this seminar is to provide students with academic and practical knowledge relating to management and marketing that can facilitate their progression into the world of work. This will include multiple aspects of tourism management including stakeholder management, tourism impacts, overtourism and niche tourism development.
Upon completion of this course, students will have acquired enhanced research and analytical skills. They will develop their ability to design, organise and manage an original tourism-related research project. Additionally, through in-class discussions and presentations, students will gain valuable experience in persuasively expressing and defending their opinions on a range of issues relating to business management and marketing.

【この授業を履修することで学部等のディプロマポリシーに示されたどの能力を習得することができるか（該当授業科目と学位授与方針に明示された学習成果との関連） / Which item of the diploma policy will be obtained by taking this class?】
Will be able to gain “DP 1”, “DP 2”, “DP 3”, and “DP 4”.

【授業で使用する言語 / Default language used in class】
英語 / English

【授業の進め方と方法 / Method(s)】 （学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. ）
The seminar consists of in-depth analysis of various issues related to sustainable tourism management. In the spring semester, students are introduced to some core texts and research and are encouraged to start to consider which areas they intend to focus on. In the fall semester, students will begin to refine their topic and develope a firm research proposal.
In the second year of the seminar, students will research and write their extended research paper.
While some seminars will be instructor-led, students will play an increasing role in giving presentations & leading discussions on the Core Readings. As students' own research develops, they will give presentations on their research, and share their growing expertise with the other students.
Assignments will be submitted via Hoppii; insightful answers will be shared in class to facilitate discussion.

【アクティブラーニング（グループディスカッション、ディベート等）の実施 / Active learning in class (Group discussion, Debate.etc.)】
あり / Yes

【フィールドワーク（学外での実習等）の実施 / Fieldwork in class】
あり / Yes

【授業計画 / Schedule】
授業形態 / methods of teaching：対面/face to face
※各回の授業形態は予定です。教員の指示に従ってください。

【授業時間外の学習（準備学習・復習・宿題等） / Work to be done outside of class (preparation, etc.)】
Students must complete the assigned reading as preparation for classes. Preparatory study and review time for this class are 4 hours each.

【テキスト（教科書） / Textbooks】
Richards, G. (2018) Small Cities with Big Dreams. London: Routledge.
Students may purchase the paperback version or the e-book from the publisher's website. Alternatively, the e-book version may be rented for a fixed time more cheaply. More details will be provided in class.
Also weekly handouts and reading materials will be distributed in class and/or available on the course website.

【参考書 / References】
Brotherton, B. (2015 2nd Edition) Researching Hospitality and Tourism. London: SAGE

McCabe, S. (2014) The Routledge Handbook of Tourism Marketing. London: Routledge

Pike, S. (2018) Tourism Marketing for Small Businesses. London: Goodfellow Publishers

【成績評価の方法と基準 / Grading criteria】
Third year students: Class Participation (30%), Assignments and Presentation (30%) and Research Proposal (40%).
Fourth year students: Class Participation (20%), Assignments and Presentation (30%) and Final Paper (50%).

【学生の意見等からの気づき / Changes following student comments】
Case studies will vary year to year depending on students’ interests. Hopefully the situation in 2023 will allow us to take both a summer trip and undertake field work during the semester.
Students must submit weekly reports on the reading and self-assessing their seminar performance.

【学生が準備すべき機器他 / Equipment student needs to prepare】
Students should bring a laptop or tablet PC to class.

【その他の重要事項 / Others】
I can draw from my experience in organizing events and as marketing director of a tourism business in the UK to help provide students with examples and to illustrate issues.
Seminar students must concurrently enroll in Services Marketing and/or Cultural Tourism (300-level courses).

【Prerequisite】
Seminar students should have taken at least two of the following courses: Cultural Studies; Event Management; Hospitality Management in Japan; Introduction to Business; Introduction to Tourism Studies; Marketing in Japan; Marketing Management; Principles of Marketing; Tourism Development in Japan.