| 学部・研究科Faculty/Graduate school | GISDepartment of Global and Interdisciplinary Studies |
| 添付ファイル名Attached documents | |
| 年度Year | 2023 |
| 授業コードClass code | A6274 |
| 旧授業コードPrevious Class code | |
| 旧科目名Previous Class title | |
| 開講時期Term | 春学期授業/Spring |
| 曜日・時限Day/Period | 月2/Mon.2 |
| 科目種別Class Type | |
| キャンパスCampus | 市ヶ谷 / Ichigaya |
| 教室名称Classroom name | 市外濠‐S603 |
| 配当年次Grade | 2～4 |
| 単位数Credit(s) | 2 |
| 備考（履修条件等）Notes | |
| 他学部公開科目Open Program | |
| 他学部公開（履修条件等）Open Program (Notes) | |
| グローバル・オープン科目Global Open Program | |
| 成績優秀者の他学部科目履修制度対象Interdepartmental class taking system for Academic Achievers | ○ |
| 成績優秀者の他学部科目履修（履修条件等）Interdepartmental class taking system for Academic Achievers (Notes) | 制度ウェブサイトの3．科目別の注意事項(1)GIS主催科目の履修上の注意を参照すること。 |
| 実務経験のある教員による授業科目Class taught by instructors with practical experience | ○ |
| SDGsCPSDGs CP | |
| アーバンデザインCPUrban Design CP | |
| ダイバーシティCPDiversity CP | |
| 未来教室CPLearning for the Future CP | |
| カーボンニュートラルCPCarbon Neutral CP | |
| 千代田コンソ単位互換提供（他大学向け）Chiyoda Campus Consortium | |
| 旧科目との重複履修Duplicate Subjects Taken Under Previous Class Title | |
| カテゴリー（2024年度以降入学者）Category (commenced 2024 onwards) | |
| カテゴリー（2020～2023年度入学者）Category (commenced 2020-2023) | 200-level Intermediate Courses（中級） |
| カテゴリー（2016～2019年度入学者）Category (commenced 2016-2019) | 200-level Intermediate Courses Business and Economy |
【授業の概要と目的（何を学ぶか） / Outline and objectives】
Up until the end of 2019, inbound tourism to Japan was experiencing unparalleled growth. An increasingly diverse range of tourists had brought opportunities and challenges to tourism managers, yet from 2020 there has been a refocus on domestic tourism due to the global coronavirus pandemic.
After a consideration of historical tourism development, this course will examine a range of topical issues, including relations with South Korea, the Tokyo Olympics in 2021 and the impact of UNESCO World Heritage Site designation of Mt. Fuji. We will analyze different management and marketing approaches of tourism in different prefectures. We will consider the factors behind the remarkable recovery of inbound tourism after the 2011 Great East Japan Earthquake and how Japanese tourism may develop in 2023 and beyond.
【到達目標 / Goal】
Upon completion of this course students should be able to:
1) Understand how tourism in Japan has developed into its present form
2) Appreciate some of the key stakeholders involved in planning tourism in Japan
3) Consider destination management and how to harness the social and economic potential of tourism for revitalizing Japan at prefectural level
4) Critically analyze prefectural and national government tourism management and marketing campaigns
【この授業を履修することで学部等のディプロマポリシーに示されたどの能力を習得することができるか（該当授業科目と学位授与方針に明示された学習成果との関連） / Which item of the diploma policy will be obtained by taking this class?】
Will be able to gain “DP 1”, “DP 2”, “DP 3”, and “DP 4”.
【授業で使用する言語 / Default language used in class】
英語 / English
【授業の進め方と方法 / Method(s)】
（学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. ）
The course is primarily lecture-based, though students will have a number of opportunities to have group and class discussions. A range of case studies can help students consolidate their learning by illustrating the lecture content with real examples.
In groups, students will conduct an in-depth analysis of tourism in a particular prefecture, which will provide an opportunity to apply the theories and concepts from the lectures and enhance understanding of key issues.
Assignments will be submitted via Hoppii; insightful answers will be shared in class to facilitate discussion.
【アクティブラーニング（グループディスカッション、ディベート等）の実施 / Active learning in class (Group discussion, Debate.etc.)】
あり / Yes
【フィールドワーク（学外での実習等）の実施 / Fieldwork in class】
なし / No
【授業計画 / Schedule】
授業形態 / methods of teaching：対面/face to face
※各回の授業形態は予定です。教員の指示に従ってください。
| 回 / No. | 各回の授業形態予定 / methods of teaching | テーマ / Theme | 内容 / Contents |
|---|---|---|---|
| 1 | オンライン/online | Introduction to the Course Content and Class Format | Introduction to the course content and class format |
| 2 | 対面/face to face | The Roots of Japanese Travel Culture and Tourism Development | Exploring the historical development and evolution of the tourism sector in Japan |
| 3 | 対面/face to face | Destination Management | Analysis of destination management theory, and an introduction to some of the key organizations involved in tourism management and planning in Japan |
| 4 | 対面/face to face | Tourism as Economic and Social Lifeline | Exploring destination management and tourism sustainability. Also the economic potential of tourism for local and regional development 'off the beaten track' to tackle serious demographic problems. |
| 5 | 対面/face to face | Tourism Marketing | Consider different approaches to tourism marketing and analyzing examples of prefectural marketing |
| 6 | 対面/face to face | Japan and Asia. Case Study: Japan and South Korea | Examining the current & historical connections with some of Japan's close neighbors, with a particular focus on South Korea. We will also consider how Japan is differentiating itself amid growing international competition for inbound tourists. |
| 7 | 対面/face to face | Tourism Resources: Events | Analysing how Japan's rich event calendar provides competitive advantage at local and international levels |
| 8 | 対面/face to face | Tourism Resources: Natural, Built and Cultural | Analyzing the tangible and intangible resources in Japan, with a particular focus on World Heritage Sites and how they are utilized for tourism purposes |
| 9 | 対面/face to face | Inbound Tourism | Historical and current trends in inbound tourism. Also a consideration of the management challenges of varying motivations and behaviors of different visitor groups. |
| 10 | 対面/face to face | Case Study | In-depth focus on sustainable destination management through a case study |
| 11 | 対面/face to face | Disaster Management and Recovery | Analyzing how destinations can manage disasters. The response to the Great East Japan earthquake in 2011 will be considered, as will the potential recovery from the coronavirus pandemic. |
| 12 | 対面/face to face | Group Presentations | Presentations on tourism in selected prefectures |
| 13 | 対面/face to face | Tourism Focus: Niche Tourism | Considering different forms of tourism including ecotourism, gastronomical tourism and cultural tourism related to anime, movies and TV shows |
| 14 | 対面/face to face | Examination & Wrap-up | End of semester examination & course review |
【授業時間外の学習（準備学習・復習・宿題等） / Work to be done outside of class (preparation, etc.)】
Students will be assigned reading as preparation for classes. Students are expected to download the lecture slides to preview before class. Preparatory study and review time for this class are 2 hours each.
【テキスト（教科書） / Textbooks】
There is no set textbook. Weekly handouts and reading materials will be distributed in class and/or available via the online class management page.
【参考書 / References】
Various reference books are available in the library and in the GIS Reference Room, including:
Funck, C. and Cooper, M. (2013) Japanese Tourism: Spaces, Places and Structures. Berghahn: New York
Sharpley, R. and Kato, K. (2020) Tourism Development in Japan: Themes, Issues and Challenges (Contemporary Geographies of Leisure, Tourism and Mobility). Routledge: London
【成績評価の方法と基準 / Grading criteria】
1. Class participation & homework assignments (30%)
2. Group project (30%)
3. Exam (40%)
Students are expected to complete all the assigned reading and homework assignments to enable them to get the most benefit from the lectures. To improve students' group-working skills and encourage and reward cooperation and hard work, the group project is assessed on an individual basis.
【学生の意見等からの気づき / Changes following student comments】
In light of greater interest and awareness, the course will have a greater focus on sustainable tourism management.
【学生が準備すべき機器他 / Equipment student needs to prepare】
N/A
【その他の重要事項 / Others】
I can draw from my experience in organizing events and as marketing director of a tourism business in the UK to help provide students with examples and to illustrate issues.
Although not essential, students are encouraged to have taken (or concurrently take) the 100-level 'Introduction to Tourism Studies' course.
【Prerequisite】
None.