GISDepartment of Global and Interdisciplinary Studies

Following Global Strategic Management I, Global Strategic Management II is designed for more group discussion and puts emphasis on planning and conducting independent research based on what students learn in the spring semester. Students are expected to participate in a business contest in this course, work with companies / local governments, and conduct a field study.

This seminar is designed for students who are interested in international business. As described in the seminar title, students will mainly learn Global Strategic Management. Global Strategic Management includes many different academic aspects. In this seminar, we would like to focus on Global Marketing Strategy, Cross-Culture Management, Intercultural Communication, Brand Management, Global Advertisement, Decision Making, and CSR Strategy.

By the end of the seminar, students will gain (1)academic knowledge about international / global business, (2) practical wisdom by pursuing the reality in business activities, (3) the ability to see the entire picture and a wide variety of perspectives with strategic thinking,(4) logical / critical thinking ability and effective presentation skills, (5) the ability to develop and enhance strategic business planning skills.

Will be able to gain “DP 1”, “DP 2”, “DP 3”, and “DP 4”.

英語 / English

To achieve the goal, this seminar is mainly conducted through (1) learning theoretical studies and case studies, (2) visiting companies and local areas, (3) doing joint research and collaboration with companies and local governments (product development, focus group, etc.), (4) conducting on-site survey (questionnaire, interview, etc.), (5) approaching from manager's perspective, (6) making presentations and discussions based on “facts and data” and “experience”, (7) participating business contests. Necessary feedback will be givien for the diversified academic activities at the class meetings.

あり / Yes

あり / Yes

授業形態/methods of teaching：対面/face to face

※各回の授業形態は予定です。教員の指示に従ってください。

1[オンライン/online]：Orientation and Introduction

Overview of the course guidelines for the fall semester and confirm the syllabus

2[対面/face to face]：Preparation for the Field Study

Preparation for the field study based on students' interest

3[対面/face to face]：Field Study (Outside the Campus)

Conduct of field study based on students' interest

4[対面/face to face]：Presentation and Discussion

Presentation and Discussion based on the findings in the field study

5[対面/face to face]：Presentation of your field study

Findings and Management Issues for your field study

6[対面/face to face]：Preparation of Business Plan Competition (1)
―Marketing Analysis

Marketing analysis (analysis of the status quo)

7[対面/face to face]：Preparation of Business Plan Competition (2)―Planning

Planning from a strategic view point

8[対面/face to face]：Preparation of Business Plan Competition (3)―Presentation and Discussion

Presentation and discussion

9[対面/face to face]：Preparation of Business Plan Competition (4)―Final Presentation and Discussion

Revised presentation and discussion

10[対面/face to face]：Case Study (1)

Discussion on the case study from the strategic viewpoint

11[対面/face to face]：Case Study (2)

Discussion on the case study from the strategic view point

12[対面/face to face]：Oral Presentation for Individual Research (1)

Presentation and discussion on the research conducted by each member of the seminar

13[対面/face to face]：Oral Presentation for Individual Research (2)

Presentation and discussion on the research conducted by each member of the seminar

14[対面/face to face]：Review for this course

Student will be asked to present for what they have learned in this course

・Students are expected to engage in this course to deepen their understanding about global management strategy, analysis methods, business model, etc.
・Students need to prepare for individual / group study and presentations.
・Students are encouraged to join the summer training camp.
・Preparatory study and review time for this class are 4 hours each.

No textbook will be used in this class. Handouts (journal articles) will be provided by the instructor if necessary.

Harvard business school case studies (details will be provided by the instructor)

Participation (presentation / discussion etc.)―40%
Assignment―20%
Interim Report (3rd year students)―40%
Final Report (4th year student)―40%

N/A

Global Strategic Management I