Department of Global and Interdisciplinary Studies

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FRI300ZA(情報学フロンティア / Frontiers of informatics 300)
Digital Transformation


Class code etc
Faculty/Graduate school Department of Global and Interdisciplinary Studies
Attached documents
Year 2022
Class code A6350
Previous Class code
Previous Class title
Term 春学期授業/Spring
Day/Period 木2/Thu.2
Class Type
Campus 市ヶ谷 / Ichigaya
Classroom name 各学部・研究科等の時間割等で確認
Grade 3~4
Credit(s) 2
Open Program
Open Program (Notes)
Global Open Program
Interdepartmental class taking system for Academic Achievers
Interdepartmental class taking system for Academic Achievers (Notes) 制度ウェブサイトの3.科目別の注意事項 (1) GIS主催科目の履修上の注意を参照すること。
Class taught by instructors with practical experience
Urban Design CP
Diversity CP
Learning for the Future CP
Carbon Neutral CP
Chiyoda Campus Consortium
Duplicate Subjects Taken Under Previous Class Title
Category (commenced 2024 onwards)
Category (commenced 2020-2023)
Category (commenced 2016-2019)

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Outline and objectives

This course aims at learning three domains of business strategy, “customer”, “competition”, “data” as individual topics in relation to digital transformation. Then students will explore and analyze the meanings / applications of three domains for modern companies (including both incumbents and digital-born companies) through a textbook and multiple case studies.


In this course, by participating a series of group presentations and group discussions, students will (1) discover the macro/ micro mechanisms in digital transformation, (2) learn to suggest solutions to dilemmas that modern companies have, (3) synthesize emerging opportunities derived from big data and create positive organizational strategies, products, services, and experiences.

Which item of the diploma policy will be obtained by taking this class?

Will be able to gain “DP 1”, “DP 2”, “DP 3”, and “DP 4”.

Default language used in class

英語 / English

Method(s)(学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. )

This course will proceed with lectures, readings, group presentations, and group discussion. Students are required to read each chapter of a textbook in advance that will be covered during the class and submit summary of it. After partial lectures from an instructor, students will participate in group presentations and subsequent discussions. The subject of group presentations will be divided into two types -- (1) the content of each chapter based on rigorous understandings, (2) case studies of the modern companies that can deepen understandings of each chapter and develop students' own critical perspective on each case of digital transformation.
At the beginning of class, feedback for the previous class is given using some comments from submitted weekly papers.

Active learning in class (Group discussion, Debate.etc.)

あり / Yes

Fieldwork in class

なし / No


授業形態/methods of teaching:対面/face to face


1[オンライン/online]:Introduction of Course

Explanation of course theme, content, grading, participation and attendance requirements

2[対面/face to face]:Chapter (1a): Digital Transformation

This class covers what digital transformation is and what historical background is behind.

3[対面/face to face]:Chapter (1b): Five Domains of Strategy

This class covers the role of customers, competition, data, innovation, and value in leading digital transformation of companies.

4[対面/face to face]:Chapter (2a): Customer Networks

This class covers customer network model, marketing funnel, and relevant customer behaviors

5[対面/face to face]:Chapter (2b): Customer Network Strategy Generator

This class covers core behaviors of customer networks which generates new marketing communications, customer experiences, and new product/service innovations

6[対面/face to face]:Case Study of BTS

This class proceeds with open discussion about how BTS (K-pop) makes success from the perspective of digital networks.

7[対面/face to face]:Chapter (3a): Business Platform

This class covers powerful benefits of business platforms and studies how This class covers the nature / types of business platforms and analyzes how digital impacts platforms.

8[対面/face to face]:Chapter (3b): Competitive Benefits of Platforms

This class covers powerful benefits of business platforms and studies how Apple, Google, and Microsoft have built their businesses on platform business models.

9[対面/face to face]:Chapter (3c): Value Train Analysis in Business Platforms

This class aims to understand value trains in platform businesses and identifies differences between traditional market and digital platform.

10[対面/face to face]:Chapter (4a): Big Data and Analytics

This class covers the definition of big data (in terms of data structure, volume, velocity) and studies tools that can make data into assets.

11[対面/face to face]:Chapter (4b): Big Data in Business

This class specifically covers how modern enterprise turns big data into business value.

12[対面/face to face]:Big Data in Practice (1): Representative Cases (Netflix & Airbnb)

This class is focused on understanding real-world examples of modern companies that successfully utilize big data including Netflix and Airbnb.

13[対面/face to face]:Big Data in Practice (2): Representative Cases (Fitbit & WaltDisney Parks & Resorts)

This class is focused on understanding real-world examples of modern companies that successfully utilize big data including Fitbit and WaltDisney Parks & Resorts.

14[対面/face to face]:Wrap-up & Finalizing Chapters 1-4

The final class will briefly wrap up what we have learned by an instructor, and students will do small group presentations.

Work to be done outside of class (preparation, etc.)

Preparatory study and review time for this class are 2 hours each.


Rogers, D. (2016). The digital transformation playbook. Columbia University Press, 3,492yen (hardcover).


Marr, B. (2016). Big data in practice: how 45 successful companies used big data analytics to deliver extraordinary results. John Wiley & Sons.

Grading criteria

Participation (20%); Weekly paper (20%);
Group presentations (40%); Group discussions (20%).

Changes following student comments

Not applicable

Equipment student needs to prepare

Bring to class: a notebook, the textbook on a laptop or a tablet, or bring a hard copy. Further information will be provided by the instructor.