GISDepartment of Global and Interdisciplinary Studies

This course aims at learning three domains of business strategy, “customer”, “competition”, “data” as individual topics in relation to digital transformation. Then students will explore and analyze the meanings / applications of three domains for modern companies (including both incumbents and digital-born companies) through a textbook and multiple case studies.

In this course, by participating a series of group presentations and group discussions, students will (1) discover the macro/ micro mechanisms in digital transformation, (2) learn to suggest solutions to dilemmas that modern companies have, (3) synthesize emerging opportunities derived from big data and create positive organizational strategies, products, services, and experiences.

Will be able to gain “DP 1”, “DP 2”, “DP 3”, and “DP 4”.

英語 / English

This course will proceed with lectures, readings, group presentations, and group discussion. Students are required to read each chapter of a textbook in advance that will be covered during the class and submit summary of it. After partial lectures from an instructor, students will participate in group presentations and subsequent discussions. The subject of group presentations will be divided into two types -- (1) the content of each chapter based on rigorous understandings, (2) case studies of the modern companies that can deepen understandings of each chapter and develop students' own critical perspective on each case of digital transformation.
At the beginning of class, feedback for the previous class is given using some comments from submitted weekly papers.

あり / Yes

なし / No

授業形態/methods of teaching：対面/face to face

※各回の授業形態は予定です。教員の指示に従ってください。

1[オンライン/online]：Introduction of Course

Explanation of course theme, content, grading, participation and attendance requirements

2[対面/face to face]：Chapter (1a): Digital Transformation

This class covers what digital transformation is and what historical background is behind.

3[対面/face to face]：Chapter (1b): Five Domains of Strategy

This class covers the role of customers, competition, data, innovation, and value in leading digital transformation of companies.

4[対面/face to face]：Chapter (2a): Customer Networks

This class covers customer network model, marketing funnel, and relevant customer behaviors

5[対面/face to face]：Chapter (2b): Customer Network Strategy Generator

This class covers core behaviors of customer networks which generates new marketing communications, customer experiences, and new product/service innovations

6[対面/face to face]：Case Study of BTS

This class proceeds with open discussion about how BTS (K-pop) makes success from the perspective of digital networks.

7[対面/face to face]：Chapter (3a): Business Platform

This class covers powerful benefits of business platforms and studies how This class covers the nature / types of business platforms and analyzes how digital impacts platforms.

8[対面/face to face]：Chapter (3b): Competitive Benefits of Platforms

This class covers powerful benefits of business platforms and studies how Apple, Google, and Microsoft have built their businesses on platform business models.

9[対面/face to face]：Chapter (3c): Value Train Analysis in Business Platforms

This class aims to understand value trains in platform businesses and identifies differences between traditional market and digital platform.

10[対面/face to face]：Chapter (4a): Big Data and Analytics

This class covers the definition of big data (in terms of data structure, volume, velocity) and studies tools that can make data into assets.

11[対面/face to face]：Chapter (4b): Big Data in Business

This class specifically covers how modern enterprise turns big data into business value.

12[対面/face to face]：Big Data in Practice (1): Representative Cases (Netflix & Airbnb)

This class is focused on understanding real-world examples of modern companies that successfully utilize big data including Netflix and Airbnb.

13[対面/face to face]：Big Data in Practice (2): Representative Cases (Fitbit & WaltDisney Parks & Resorts)

This class is focused on understanding real-world examples of modern companies that successfully utilize big data including Fitbit and WaltDisney Parks & Resorts.

14[対面/face to face]：Wrap-up & Finalizing Chapters 1-4

The final class will briefly wrap up what we have learned by an instructor, and students will do small group presentations.

Preparatory study and review time for this class are 2 hours each.

Rogers, D. (2016). The digital transformation playbook. Columbia University Press, 3,492yen (hardcover).

Marr, B. (2016). Big data in practice: how 45 successful companies used big data analytics to deliver extraordinary results. John Wiley & Sons.

Participation (20%); Weekly paper (20%);
Group presentations (40%); Group discussions (20%).

Not applicable

Bring to class: a notebook, the textbook on a laptop or a tablet, or bring a hard copy. Further information will be provided by the instructor.

None.