Faculty of Social Sciences

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SOC300EB, SOC300EC, SOC300ED(社会学 / Sociology 300 , 社会学 / Sociology 300 , 社会学 / Sociology 300)
Seminar 2

Sadashige AOKI

Class code etc
Faculty/Graduate school Faculty of Social Sciences
Attached documents
Year 2022
Class code L1402
Previous Class code
Previous Class title
Term 年間授業/Yearly
Day/Period 月5/Mon.5
Class Type
Campus 多摩
Classroom name 各学部・研究科等の時間割等で確認
Credit(s) 4
Open Program
Open Program (Notes)
Global Open Program
Interdepartmental class taking system for Academic Achievers
Interdepartmental class taking system for Academic Achievers (Notes)
Class taught by instructors with practical experience
Urban Design CP
Diversity CP
Learning for the Future CP
Carbon Neutral CP
Chiyoda Campus Consortium
Admission year
Category 専門演習
Category (2022~)
Category (2018~2021)
Category (~2017)
Course/Program name

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Outline (in English)

Here we will first study the theory and method of analyzing and planning brand advertisement for effective brand communication through case studies. Then we will try to apply this to our own branding.
The goal of this course is to go beyond the mere analysis of brand advertisements to the level of effectively implementing brand communication. They will also actively view advertisements, films, and TV dramas in their everyday lives. The standard preparation and review time for this class is two hours. In addition, during the summer vacation, we will conduct town watching (fieldwork) in Japan at a seminar camp. Evaluation is based on ordinary points (50%) and written assignments (50%).

Default language used in class

日本語 / Japanese