Faculty of Social Sciences

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SOC200EB, SOC200EC, SOC200ED(社会学 / Sociology 200 , 社会学 / Sociology 200 , 社会学 / Sociology 200)
Seminar 1

Sadashige AOKI

Class code etc
Faculty/Graduate school Faculty of Social Sciences
Attached documents
Year 2022
Class code L1401
Previous Class code
Previous Class title
Term 年間授業/Yearly
Day/Period 月4/Mon.4
Class Type
Campus 多摩
Classroom name 各学部・研究科等の時間割等で確認
Credit(s) 4
Open Program
Open Program (Notes)
Global Open Program
Interdepartmental class taking system for Academic Achievers
Interdepartmental class taking system for Academic Achievers (Notes)
Class taught by instructors with practical experience
Urban Design CP
Diversity CP
Learning for the Future CP
Carbon Neutral CP
Chiyoda Campus Consortium
Admission year
Category 専門演習
Category (2022~)
Category (2018~2021)
Category (~2017)
Course/Program name

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Outline (in English)

This class will look into the mechanism of advertising effect on us through analyzing advertisements such as TV, newspapers, magazines, the Internet, etc. In particular, we will examine what kind of message, expression method, or media selection is effective based on brand communication. The class provides the basics of advertisement planning on various subjects.
The goal of this course is the following: for students to improve their research and investigation skills as university students, to be able to formulate hypotheses for analytical issues, to collect materials and analyze data according to the hypothesis, and to make persuasive and effective presentations to prove hypotheses. Basic information on advertising and data on case studies will be covered in advance. They will also actively view advertisements, films, and TV dramas in their everyday lives. The standard preparation and review time for this class is two hours. In addition, during the summer vacation, we will conduct town watching (fieldwork) in Japan at a seminar camp. Evaluation is based on ordinary points (50%) and written assignments (50%).

Default language used in class

日本語 / Japanese