Class code A6258
Year 2020
Faculty/Graduate school Department of Global and Interdisciplinary Studies
Previous Class title
Attached documents
Term 秋学期授業/Fall
Credit(s) 2
Day/Period 木5/Thu.5
Campus 市ヶ谷 / Ichigaya
Grade 2~4
Duplicate Subjects Taken Under Previous Class Title
Open Program
Global Open Program
Interdepartmental class taking system for Academic Achievers
Class taught by instructors with practical experience

【授業の概要と目的(何を学ぶか) / Outline and objectives】
In this class, we will explore different elements of contemporary creative industries and their surrounding cultures in Japan. This will include examining the differing conceptions of creativity they enable, and how this is connected to changes in media technologies and business strategies. Over the course of the semester we will explore the history of the idea of creative industries, examining specific industries in Japan. We will be focusing on the areas that are currently promoted locally and globally as key cultural industries in Japan. This includes anime, manga, toys, and the character business, exploring how these industries interacted and influenced one another. We will then move on to see how this connects to other industries, such as tourism. Lastly, we will examine the Japanese fashion industry in detail. For each of these commercial industries, we will analyze their production, distribution, and consumption as we examine different approaches to branding and creativity.

【到達目標 / Goal】
In addition to teaching the students information on the cultural production, economics, and marketing of the creative industries, this class aims to develop critical thinking and analytical skills. Throughout the semester students will: 1) critically engage with the concept of creativity; 2) learn the history of different creative industries and their shifts in business strategies and marketing; 3) explore how these shifts reflect societal changes in Japan.

【この授業を履修することで学部等のディプロマポリシーに示されたどの能力を習得することができるか(該当授業科目と学位授与方針に明示された学習成果との関連) / Which item of the diploma policy will be obtained by taking this class?】
Will be able to gain “DP 1”, “DP 2”, “DP 3”, and “DP 4”.

【授業で使用する言語 / Default language used in class】
英語 / English

【授業の進め方と方法 / Method(s)】 (2020年度はオンライン授業の実施に伴い、変更の可能性があります。変更は学習支援システム等で提示します。/Method(s) may change depending on the online lesson.Changes will be reflected in the Learning Management System, etc.)
Classes will be lecture-based, with visual material such as clips of films and animation, group activities and discussions on certain themes. Students will be asked to have group discussions on certain themes. Each week students will be provided with an academic reading relevant to the topic. These readings will be important background information and/or will be directly addressed as the topic of the lecture and discussion. Lectures will explain in detail and through examples the topic for that class. Discussions based off of the lecture will be facilitated by questions from the instructor to help the students explore and develop their critical and analytical skills for that topic. Students will be assessed on their understanding of the lectures and readings through their exams.

【アクティブラーニング(グループディスカッション、ディベート等)の実施 / Active learning in class (Group discussion, Debate.etc.)】
あり / Yes

【フィールドワーク(学外での実習等)の実施 / Fieldwork in class】
なし / No

【授業計画 / Schedule】

回 / No. テーマ / Theme 内容 / Contents
1 Introduction What are Japan’s creative industries?
2 Anime’s Business Structure History and technology
3 Media-mix and Marketing I Case study I
4 Media-mix and Marketing II Case study II
5 Media-mix and Marketing III Anime tourism
6 (Re)Conceptualizing Creativity I Creativity and branding
7 (Re)Conceptualizing Creativity II Robots and creativity
8 Smartphone Games Production and problematics
9 Kawaii Culture Local and global branding successes
10 Fashion I Fashion and lifestyle branding
11 Fashion II Branding Japanese Americana
12 Student Presentations Feedback and Discussion
13 Student Presentations Feedback and Discussion
14 Student Presentations Feedback and Discussion

【授業時間外の学習(準備学習・復習・宿題等) / Work to be done outside of class (preparation, etc.)】
Students should complete the assigned readings before each class and study the notes they take in class. Preparatory study and review time for this class are 2 hours each.

【テキスト(教科書) / Textbooks】
No textbook will be required as readings will be provided by the instructor.

【参考書 / References】
Steinberg, Marc. Anime’s Media Mix: Franchising Toys and Characters in Japan. University of Minnesota Press, 2012.
Marx, W. David. Ametora: How Japan Saved American Style. Basic Books, 2015.

【成績評価の方法と基準 / Grading criteria】
Participation 20%
Presentation 40%
Final paper 40%

【学生の意見等からの気づき / Changes following student comments】
Not applicable.