GBPGBP (Global Business Program)
MAN300FB-A5540（経営学 / Management 300）Special Topics in Management BSpecial Topics in Management B
Akira KAMOSHIDA
授業コードなどClass code etc
| 学部・研究科Faculty/Graduate school | GBPGBP (Global Business Program) |
| 添付ファイル名Attached documents | |
| 年度Year | 2023 |
| 授業コードClass code | A5540 |
| 旧授業コードPrevious Class code | |
| 旧科目名Previous Class title | |
| 開講時期Term | 春学期授業/Spring |
| 曜日・時限Day/Period | 木3/Thu.3 |
| 科目種別Class Type | |
| キャンパスCampus | 市ヶ谷 / Ichigaya |
| 教室名称Classroom name | 市BT‐0905 |
| 配当年次Grade | 2～4 |
| 単位数Credit(s) | 2 |
| 備考（履修条件等）Notes | |
| 他学部公開科目Open Program | |
| 他学部公開（履修条件等）Open Program (Notes) | |
| グローバル・オープン科目Global Open Program | ○ |
| 成績優秀者の他学部科目履修制度対象Interdepartmental class taking system for Academic Achievers | |
| 成績優秀者の他学部科目履修（履修条件等）Interdepartmental class taking system for Academic Achievers (Notes) | |
| 実務経験のある教員による授業科目Class taught by instructors with practical experience | ○ |
| SDGsCPSDGs CP | |
| アーバンデザインCPUrban Design CP | |
| ダイバーシティCPDiversity CP | |
| 未来教室CPLearning for the Future CP | |
| カーボンニュートラルCPCarbon Neutral CP | |
| 千代田コンソ単位互換提供（他大学向け）Chiyoda Campus Consortium | |
| カテゴリーCategory |
専門教育科目／Business Administration Courses 特殊講義／Special Topics in Management |
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授業の概要と目的（何を学ぶか）Outline and objectives
This course is aimed to learning Strategic Marketing, Consumer Behavior theory and its framework that is mainly focused both domestic and global business, and understanding strategic marketing and consumer behavior principles and way of thinking through case study and discussions.
This course focuses on lectures and case discussions on strategic marketing and consumer behavior.
The course will be conducted with lectures and discussions from various perspectives on marketing and consumer behavior theory. Students are expected to actively participate in the class.
到達目標Goal
・Understand the main basic theories of strategic marketing, consumer behavior.
・To foster awareness of issues regarding strategic marketing, consumer behavior.
・To be able to analyze cases of Japanese and overseas companies from the perspective of management science.
この授業を履修することで学部等のディプロマポリシーに示されたどの能力を習得することができるか（該当授業科目と学位授与方針に明示された学習成果との関連）Which item of the diploma policy will be obtained by taking this class?
This course is strongly related to the "DP1-1", "DP2-1","DP2-2", "DP4" and "DP5" diploma policies and fairly related to the "DP3" policy.
授業で使用する言語Default language used in class
英語 / English
授業の進め方と方法Method(s)（学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. ）
The entire course will be delivered in an interactive manner, facilitating you to get involved in the class actively. You will have to work with your team members on discussions and tasks. You will have a comment report to submit at some classes and several team-presentations during the course. After the course ends, you will have to submit an essay.
I will give you my oral and/or written feedback on your assignments in class.
アクティブラーニング（グループディスカッション、ディベート等）の実施Active learning in class (Group discussion, Debate.etc.)
あり / Yes
フィールドワーク（学外での実習等）の実施Fieldwork in class
なし / No
授業計画Schedule
授業形態/methods of teaching：対面/face to face
※各回の授業形態は予定です。教員の指示に従ってください。
1[オンライン/online]：Orientation /Marketing and consumer behavior theory, what to learn
Lecture method, explanation of grade evaluation, etc./What is Marketing?
2[対面/face to face]：Successful Selling ①
/Marketing
Management
Student presentation, class discussion, lecture & Wrap up
3[対面/face to face]：Successful Selling ②
/Marketing
Management
Student presentation, class discussion, lecture & Wrap up
4[対面/face to face]：Successful Selling ③
/Marketing
Management
Student presentation, class discussion, lecture & Wrap up
5[対面/face to face]：Marketing Case study/Group work
Student presentation, class discussion, lecture & Wrap up
6[対面/face to face]：Marketing Case study/Group work
Student presentation, class discussion, lecture & Wrap up
7[対面/face to face]：Customer Strategy/Customer satisfaction theory, Customer Loyalty
Student presentation, class discussion, lecture & Wrap up
8[対面/face to face]：Customer Strategy/ Customer Value analysis
Student presentation, class discussion, lecture & Wrap up
9[対面/face to face]：Customer Strategy/ premium price theory, WTP, CLTV analysis
Student presentation, class discussion, lecture & Wrap up
10[対面/face to face]：Luxury strategy/ luxury brand management theory
Student presentation, class discussion, lecture & Wrap up
11[対面/face to face]：Luxury strategy/ Group work
Student presentation, class discussion, lecture & Wrap up
12[対面/face to face]：Luxury strategy/ Group work/case study
Student presentation, class discussion, lecture & Wrap up
13[対面/face to face]：Luxury strategy/ Group work/case study
Student presentation, class discussion, lecture & Wrap up
14[対面/face to face]：Group Presentation / Wrap Up
Group Presentation
Class Discussion
Wrap Up
授業時間外の学習（準備学習・復習・宿題等）Work to be done outside of class (preparation, etc.)
Homework: preparations & reviews. Readings, Summarizing, Internet searching. Preparatory study and review time for this class are 2 hours each.
Several students will make presentation on the topic assigned previous week.
テキスト（教科書）Textbooks
・Atkinson, S., O’Hara, S., & Sturgeon, A. (Eds.). (2014). The Business
Book: Big Ideas Simply Explained. Dorling Kindersley Ltd.
参考書References
We will use supplementary materials from time-to-time, which will be made available as handouts and/or put on reserve at the university library.
成績評価の方法と基準Grading criteria
Students will be graded based on the following criterions.
50% Class Contribution ( Frequency and quality of remarks ,Participation in the class discussion, Presentation, etc.)
50% Homework Assignment and Final Report
Late submission of assignments will result in a lowering of a student's grade.
学生の意見等からの気づきChanges following student comments
N/A
学生が準備すべき機器他Equipment student needs to prepare
PowerPoint may be used for the class presentation.
その他の重要事項Others
The instructor worked as one of the management teams at a consulting firm and an IT company in the United States.
Upon threat level change
Please note that the teaching approach may vary according to which threat level we are at: at level 1, this course will be held on campus, though at level 2, it will be held online.