GBPGBP (Global Business Program)

Toyota Motor Corporation, Tokyo Disneyland (TDL), and All Nippon Airways (ANA) have one thing in common. What do you think it is? It is that they create excellent products and services and practice the best international business. This course is designed to provide students with an understanding of the basic concepts of international business. It focuses on corporate strategy and the organizational capabilities of companies, and aims to equip students with the skills needed to join such companies. A core skill is understanding how internationalization strategies can help multinational companies enhance their competitiveness and performance in the global economy. The course will focus on MNCs facing a variety of choices, including global marketing practices, production location choices, and cross-border decision-making processes.

In this course, students will learn data, concepts, and models for understanding corporate performance in global business. By the end of the course, students will understand corporate strategies designed to improve the efficiency of societies and the wealth of nations. Management of International Business includes establishing international strategies for ownership, marketing, product development, and operations management. Upon completion of this course, students will be able to critically evaluate emerging practices in the internationalization of companies. They will also be able to discuss the internationalization of innovative activities such as research and development (R&D).

This course is strongly related to the "DP1-1", "DP2-1", "DP2-2", "DP3", "DP4" and "DP5" diploma policies.

英語 / English

Classes consist of lectures and group discussions. Much of the class time is spent reviewing readings, newspaper articles, websites, financial statements, and video materials. Each class introduces students to the major theories of international business so that they can apply them in the real world after graduation. Feedback on assignments will be given orally in class.

あり / Yes

なし / No

授業形態/methods of teaching：対面/face to face

※各回の授業形態は予定です。教員の指示に従ってください。

1[オンライン/online]：Course introduction

Course outline and introduction. Concept and historical overview of foreign direct investment and multinational corporations. Textbook Chap. 1.

2[対面/face to face]：Module 1: Basic Entry Strategies

The topics on the entry strategy. Basic categories of foreign entry. Duty, foreign exchange rate, labor costs, transportation costs. Textbook Chaps. 1 and 15. NYK and Mitsubishi-Tokyo-UFJ Bank.

3[オンライン/online]：Export and Import

4Ps in Marketing. Sending a letter of credit. Opportunism and transaction costs. Traders, carriers, and logistics companies. Amazon and VISA. Textbook Chaps. 15 and 5.

4[対面/face to face]：Foreign Direct Investment (FDI)

Definition of FDI and portfolio investment. Income gain and capital gain. Tangible assets and intangible assets. Operations management and JIT production system. HRM for foreign expatriates. Toyota and VW. Textbook Chap. 15. Mergers and acquisitions (M&A), due diligence. How to manage a merged organization. Opportunism in organizations. Daiichi and Lambuksy. Textbook Chap. 13.

5[対面/face to face]：Licensing

Franchise business and loyalty fees. Pricing of intangible assets. Interest rates and discount rates. NPV and IRR. Yoshinoya and Hilton. Textbook Chap. 15.

6[対面/face to face]：Module 2: B2B Strategies: Original Equipment Manufacturing (OEM)

Overseas contract of manufacturing operations. International subcontracting and global factories. Uniquro and Nike. Textbook Chaps. 12, 15 and 18.

7[対面/face to face]：Joint Venture (JV)

Regulations for ownership. Risk aversion in corporate governance. Equity and stock holders’ assembly and corporate governance. Renault-Nissan. Textbook Chap. 15.

8[対面/face to face]：Plant Export/Turnkey Operations

Long-range planning. Assessment of country risk and political regime. Nikki and Chiyoda. Textbook Chap. 15.

9[対面/face to face]：Strategic Alliances and SCM

Logic of creating collaboration. Customer retention. Economies of networking. Star Alliance and One World. Textbook Chaps. 18, 12, and 15.

10[対面/face to face]：Module 3. Organizational Culture

Four dimensions in management style. American management thinkers and management by objectives (MBO). Hitachi. Textbook Chap.2.

11[対面/face to face]：Power, Distance and Collectivism. Motivation, Leadership, and Trust.

Public goods, responsibility, and discretion. Small-group activities to overcome the Taylor system, total quality control, and cross-functional teams.
Uncertainty avoidance, masculinity and femininity. Group dynamics in teams. Discussing Hofstede’s four dimensions. Bank tellers, cabin attendants, and pharmacists. Textbook Chap.2.

12[対面/face to face]：Module 4. Evaluation on international business (1)

Presentations by students on Multinational Enterprises (MNEs).

13[対面/face to face]：Evaluation on international business (2)

Presentations by students on MNEs.

14[対面/face to face]：Corporate Social Responsibility (CSR).
Final Exam.

Functions of CSR. Bottom of the pyramid (BOP) and international business. Yakult and Gramin bank. Textbook Chap. 11.

Reading assignments should be read through prior to class discussion. Chapters 15 and 12 of Text (2) are the core reading material for this course. Students can find the textbook in the library. Standard preparation and review time for this class is at least 4 hours per lecture.

(1)Some of the reading materials will be distributed in class and available on the course website: H'etudes' class supporting system.
(2)John D. Daniels, Lee H. Radebaugh, and Daniel P. Sullivan, International Business: Environments and Operations, Sixteenth Edition, 2019, Pearson Education Ltd.
(3)Christopher A. Bartrett and Arar Han. "Levendary Café: The China Challenge" Product number 4357．In order to buy this case from Harvard Business School Press, you need to access http://hbr.org/store and search for the title. You can download the PDF file and buy it using a credit card. Alternatively, you can access the following site;
https://cb.hbsp.harvard.edu/cbmp/pages/content/cases
In order to register, please access; http://cb.hbsp.harvard.edu/cb/register

“Language and Globalization: “Englishnization”at Rakuten (A)”
This is a case published by Harvard Business School in April 2013. The author is Tsedal Neeley, and the product number is 9-412-002．In order to buy this case, you need to access http://hbr.org/store and search for the title. You can download the PDF file and buy it using a credit card.

30% Active class participation and homework.
30% Mid-term report and/or presentation.
40% Final exam.

This course focuses on collaborative learning and the students evaluated it highly last year.　Students from Thailand, the Philippines, the Netherlands, Germany, the United States, the United Kingdom, Italy, Korea, China, Taiwan, Switzerland, and other countries participated in this class.

Smartphone, PC, Electronic dictionary.

Professor Horaguchi is a full professor in the School of Business Administration at Hosei University. In the early 1980s, he studied at the University of Sheffield in the UK as an exchange student sponsored by Hosei University. In the mid-1990s, he was a visiting scholar at Harvard University in the United States as a Fulbright Scholar. You can see the titles of his academic research papers and books by searching for Haruo Horaguchi on Google Scholar. He currently serves as an outside director for a company listed on the prime market of the Tokyo Stock Exchange and is in contact with corporate practitioners.

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