GBPGBP (Global Business Program)

Toyota, Tokyo Disney Land (TDL), and All Nippon Airways (ANA) have something in common. What is going on there? It is their best international business practice, resulting in excellent products and services. This course is about understanding the basic ideas of international business. Focusing on the corporate strategy and the organizational capability of the firm, it aims to help students develop the skills required to join these types of companies. Basic skills involve understanding internationalization strategies for multinational corporations to enhance their competitiveness. The course focuses on multinational corporations confronting various choices in the global markets, locations for production, and decision-making processes across borders.

This course provides students with the data, concepts, and models for understanding company performance in global business. By the end of this course, students will understand corporate strategies to improve efficiency in the global markets. The students will also learn the importance of international business in a society in various nations. Management of international business includes establishing ownership strategy, marketing, product development, and operations management. Upon successful completion of this course, students will be able to evaluate the practices of corporate internationalization. They will also be able to discuss the internationalization of innovative activities through research and development.

This course is strongly related to the "DP1-1", "DP2-1", "DP2-2", "DP3", "DP4" and "DP5" diploma policies.

英語 / English

Classes include lectures, presentations, and group discussions. Most of the class time is dedicated to examining readings, case studies, newspaper articles, websites, financial statements, Zoom interviews, YouTube, and video materials. Comments on class assignments will be given either in the classroom or by Hoppii.

あり / Yes

あり / Yes

授業形態/methods of teaching：対面/face to face

※各回の授業形態は予定です。教員の指示に従ってください。

1[対面/face to face]：Course introduction

Course outline and introduction. Concept and historical overview of foreign direct investment and multinational corporations.

2[対面/face to face]：Module 1: Basic Entry Strategies
The topics on the entry strategy.

Basic categories of foreign entry. Duty, foreign exchange rate, labor costs, transportation costs.
NYK and Mitsubishi-UFJ Bank.

3[対面/face to face]：Export and Import

4Ps in Marketing. Sending a letter of credit. Opportunism and transaction costs. Traders, carriers, and logistics companies. Amazon, VISA and JCB.

4[対面/face to face]：Foreign Direct Investment (FDI)

Definition of FDI and portfolio investment. Income gain and capital gain. Tangible assets and intangible assets. Operations management and JIT production system. HRM for foreign expatriates. Toyota and Suzuki.

5[対面/face to face]：Licensing

Franchise business and loyalty fees. Pricing of intangible assets. Interest rates and discount rates. NPV and IRR. Yoshinoya, Hoshino Resorts, and Hilton.

6[対面/face to face]：Module 2: B2B Strategies: Original Equipment Manufacturing (OEM)

Overseas contract of manufacturing operations. International subcontracting and global factories. Uniquro and Nike.

7[対面/face to face]：Joint Venture (JV)

Regulations for ownership. Risk aversion in corporate governance. Equity and stock holders’ assembly and corporate governance. Renault-Nissan.

8[対面/face to face]：Plant Export/Turnkey Operations

Long-range planning. Assessment of country risk and political regime. Nikki and Chiyoda.

9[対面/face to face]：Strategic Alliances

Logic of creating collaboration. Customer retention. Economies of networking. Star Alliance and One World.

10[対面/face to face]：Module 3. Organizational Culture
Four dimensions in management style.

American management thinkers and management by objectives (MBO). Hitachi.

11[対面/face to face]：Power, Distance and Collectivism

Public goods, responsibility, and discretion. Small-group activities to overcome the Taylor system, total quality control, and cross-functional teams.

12[対面/face to face]：Motivation, Leadership, and Trust.

Uncertainty avoidance, masculinity and femininity. Group dynamics in teams. Discussing Hofstede’s four dimensions. Bank tellers, cabin attendants, and pharmacists.

13[対面/face to face]：Strategic evaluation on foreign markets

Mergers and acquisitions (M&A), due diligence. How to manage a merged organization. Opportunism in organizations.

14[対面/face to face]：Corporate Social Responsibility (CSR)

Functions of CSR. Bottom of the pyramid (BOP) and international business. Yakult and Gramin bank.

Preparatory study and review time for this class are 2 hours each. Reading assignments should be gone through before class discussions.

Reading materials will be distributed in class and available on the course website of the Learning Management System.
The following paper is obtainable at Google Scholar. It will be used in Module 3.
G Hofstede, 1980. Motivation, leadership, and organization: do American theories apply abroad?, Organizational dynamics, Volume 9, Issue 1, Pages 42-63.

John D. Daniels, Lee H. Radebaugh, and Daniel P. Sullivan, International Business: Environments and Operations, Sixteenth Edition, 2019, Pearson Education Ltd.

28% Active class participation and homework.
30% Mid-term report and/or presentation.
42% Final exam.

In the past, international students from Myanmar, the Netherlands, Sweden, Germany, South Korea, China, Taiwan, the United States, the Philippines, Japan, etc. have participated in this class. Students have obtained useful information for job hunting.

PC(personal computer), Smartphone, Electronic English-English dictionary.

Professor Horaguchi is a full professor of international business at the Faculty of Business Administration of Hosei University and is currently an outside director of an engineering company listed on the Tokyo Stock Exchange prime market.

None.