GBPGBP (Global Business Program)
MAN100FB-A5505（経営学 / Management 100）Introduction to MarketingIntroduction to Marketing
Shohei HASEGAWA
授業コードなどClass code etc
| 学部・研究科Faculty/Graduate school | GBPGBP (Global Business Program) |
| 添付ファイル名Attached documents | |
| 年度Year | 2022 |
| 授業コードClass code | A5505 |
| 旧授業コードPrevious Class code | |
| 旧科目名Previous Class title | |
| 開講時期Term | 春学期授業/Spring |
| 曜日・時限Day/Period | 火3/Tue.3 |
| 科目種別Class Type | |
| キャンパスCampus | 市ヶ谷 / Ichigaya |
| 教室名称Classroom name | 各学部・研究科等の時間割等で確認 |
| 配当年次Grade | 1～4 |
| 単位数Credit(s) | 2 |
| 備考（履修条件等）Notes | |
| 他学部公開科目Open Program | |
| 他学部公開（履修条件等）Open Program (Notes) | |
| グローバル・オープン科目Global Open Program | ○ |
| 成績優秀者の他学部科目履修制度対象Interdepartmental class taking system for Academic Achievers | |
| 成績優秀者の他学部科目履修（履修条件等）Interdepartmental class taking system for Academic Achievers (Notes) | |
| 実務経験のある教員による授業科目Class taught by instructors with practical experience | |
| SDGsCPSDGs CP | |
| アーバンデザインCPUrban Design CP | |
| ダイバーシティCPDiversity CP | |
| 未来教室CPLearning for the Future CP | |
| カーボンニュートラルCPCarbon Neutral CP | |
| 千代田コンソ単位互換提供（他大学向け）Chiyoda Campus Consortium | |
| カテゴリーCategory |
専門教育科目／Business Administration Courses 専門基礎科目／Introductory Courses of Business Administration |
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授業の概要と目的（何を学ぶか）Outline and objectives
This is an introductory marketing course. Students will learn the basis of business and marketing through reading articles which describe actual company cases. The cases include various companies (manufacturer, service, retailing, internet technology etc.) and strategies (new product, branding, promotion, targeting etc.).
到達目標Goal
The goal of this class is to obtain basic marketing knowledge. Students will also learn survey, presentation and discussion skills.
この授業を履修することで学部等のディプロマポリシーに示されたどの能力を習得することができるか（該当授業科目と学位授与方針に明示された学習成果との関連）Which item of the diploma policy will be obtained by taking this class?
This course is strongly related to the "DP5" diploma policy and fairly related to the "DP1-1", "DP2-2", "DP3"and "DP4" policies.
授業で使用する言語Default language used in class
英語 / English
授業の進め方と方法Method(s)（学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. ）
(1) Assignment report (homework)
The business case article and report assignments are posted on Google Classroom a week before a class. Students write and submit the assignments report 2 days before a class.
(2) Zoom or in-person class
Students are divided into small groups to discuss the report assignments. After the discussion within the groups, the feedback is provided by the instructor.
アクティブラーニング（グループディスカッション、ディベート等）の実施Active learning in class (Group discussion, Debate.etc.)
あり / Yes
フィールドワーク（学外での実習等）の実施Fieldwork in class
なし / No
授業計画Schedule
授業形態/methods of teaching：対面/face to face
※各回の授業形態は予定です。教員の指示に従ってください。
1[オンライン/online]：Introduction
Guidance and overview of the course
2[対面/face to face]：Case (1)
Nintendo:
Video game company
3[対面/face to face]：Case (2)
Sony:
Electronics company
4[対面/face to face]：Case (3)
Facebook:
Social networking service
5[対面/face to face]：Case (4)
Smart:
Automobile brand
6[対面/face to face]：Case (5)
IKEA:
Furniture company
7[対面/face to face]：Case (6)
McDonald's:
Fast food restaurant
8[対面/face to face]：Case (7)
Coca Cola:
Beverage company
9[対面/face to face]：Case (8)
LVMH:
Luxury goods company
10[対面/face to face]：Case (9)
Microsoft:
Technology company
11[対面/face to face]：Case (10)
Apple:
Technology company
12[対面/face to face]：Case (11)
Fitbit:
Smartwatch company
13[対面/face to face]：Case (12)
Alibaba:
E-commerce company
14[対面/face to face]：Case (13)
Netflix:
Video streaming service
授業時間外の学習（準備学習・復習・宿題等）Work to be done outside of class (preparation, etc.)
All students submit assignment reports before classes.
Preparatory study and review time for this class are 2 hours each.
テキスト（教科書）Textbooks
No textbook.
Weekly reading materials or articles will be provided by the instructor.
Cases in above spring schedule may change depending on the student interests.
参考書References
・ Kotler, Philip and Kevin Lane Keller (2015) Marketing Management (15th ed.), Pearson.
・ Kotler, Philip and Gary Armstrong (2017) Principles of Marketing (17th ed.), Prentice Hall.
・ Keegan, Warren J. and Mark C. Green (2017) Global Marketing (9th ed.), Pearson.
and old editions of these books.
成績評価の方法と基準Grading criteria
・ Assignment report: 60%
・ Final paper: 40%
学生の意見等からの気づきChanges following student comments
Reading materials will be changed according to students' interests.
Details of the evaluation criteria for the assignment reports will be explained in the first class.
学生が準備すべき機器他Equipment student needs to prepare
We will use Google Classroom.
その他の重要事項Others
Related course: Principles of Marketing
Students who wish to register for this course must attend the first class. If the number of students attending the first class significantly exceeds expectations, in order for the instructor to effectively manage the class, the number of students who are allowed to register for the course may be limited.
Prerequisites
None
Upon threat level change
Please note that the teaching approach may vary according to which threat level we are at: at level 1, this course will be held on campus, though at level 2, it will be held online.