GISDepartment of Global and Interdisciplinary Studies
TRS400ZA(観光学 / Tourism Studies 400)Seminar: Tourism Management ISeminar: Tourism Management I
JOHN MELVINJohn MELVIN
授業コードなどClass code etc
学部・研究科Faculty/Graduate school | GISDepartment of Global and Interdisciplinary Studies |
添付ファイル名Attached documents | |
年度Year | 2022 |
授業コードClass code | A6425,A6426 |
旧授業コードPrevious Class code | |
旧科目名Previous Class title | |
開講時期Term | 春学期授業/Spring |
曜日・時限Day/Period | 木4/Thu.4,木5/Thu.5 |
科目種別Class Type | |
キャンパスCampus | 市ヶ谷 / Ichigaya |
教室名称Classroom name | 各学部・研究科等の時間割等で確認 |
配当年次Grade | 3~4 |
単位数Credit(s) | 4 |
備考(履修条件等)Notes | |
他学部公開科目Open Program | |
他学部公開(履修条件等)Open Program (Notes) | |
グローバル・オープン科目Global Open Program | |
成績優秀者の他学部科目履修制度対象Interdepartmental class taking system for Academic Achievers | ○ |
成績優秀者の他学部科目履修(履修条件等)Interdepartmental class taking system for Academic Achievers (Notes) | ①制度ウェブサイトの3.科目別の注意事項 (1) GIS主催科目の履修上の注意を参照すること。②授業開始前に事前面談が必要。③A6425,A6426はセットで受講すること。 |
実務経験のある教員による授業科目Class taught by instructors with practical experience | ○ |
SDGsCPSDGs CP | |
アーバンデザインCPUrban Design CP | |
ダイバーシティCPDiversity CP | |
未来教室CPLearning for the Future CP | |
カーボンニュートラルCPCarbon Neutral CP | |
千代田コンソ単位互換提供(他大学向け)Chiyoda Campus Consortium | |
旧科目との重複履修Duplicate Subjects Taken Under Previous Class Title | |
カテゴリー(2024年度以降入学者)Category (commenced 2024 onwards) | |
カテゴリー(2020~2023年度入学者)Category (commenced 2020-2023) | |
カテゴリー(2016~2019年度入学者)Category (commenced 2016-2019) |
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授業の概要と目的(何を学ぶか)Outline and objectives
While governments are quick to laud the economic benefits that tourists can bring, there are growing concerns about the impact of relentless growth of global tourism on the environment as well as the socio-cultural wellbeing of host communities. Driven largely by deregulation, globalisation and technological developments, the overarching focus on growth that has driven post-WW2 development is being increasingly challenged and questioned. From 2021, the post-coronavirus recovery offers a rare chance for the tourism industry to consider revising hitherto unsustainable business practices.
Adopting a lens of sustainability, this semester considers the management and marketing of tourism. Combining analysis of seminal research with illustrative and up-to-date case studies from a range of domestic and international destinations, students will gain insights into the factors driving tourism development. Students will be introduced to different research methods, and will acquire the tools to critically investigate tourism in a context of their choice. This will form the basis of an extended research paper that will be the completed during the second year of the seminar.
到達目標Goal
The goal of this seminar is to provide students with academic and practical knowledge relating to management and marketing that can facilitate their progression into the world of work.
Upon completion of this course, students will have acquired enhanced research and analytical skills. They will develop their ability to design, organise and manage an original tourism-related research project. Additionally, through in-class discussions and presentations, students will gain valuable experience in persuasively expressing and defending their opinions on a range of issues relating to business management and marketing.
この授業を履修することで学部等のディプロマポリシーに示されたどの能力を習得することができるか(該当授業科目と学位授与方針に明示された学習成果との関連)Which item of the diploma policy will be obtained by taking this class?
Will be able to gain “DP 1”, “DP 2”, “DP 3”, and “DP 4”.
授業で使用する言語Default language used in class
英語 / English
授業の進め方と方法Method(s)(学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. )
The seminar consists of in-depth analysis of various issues related to sustainable tourism management. In the spring semester, students are introduced to some core texts and research and are encouraged to start to consider which areas they intend to focus on. In the fall semester, students will begin to refine their topic and develope a firm research proposal.
In the second year of the seminar, students will research and write their extended research paper.
While some seminars will be instructor-led, students will play an increasing role in giving presentations & leading discussions on the Core Readings. As students' own research develops, they will give presentations on their research, and share their growing expertise with the other students.
Assignments will be submitted via Hoppii; insightful answers will be shared in class to facilitate discussion.
アクティブラーニング(グループディスカッション、ディベート等)の実施Active learning in class (Group discussion, Debate.etc.)
あり / Yes
フィールドワーク(学外での実習等)の実施Fieldwork in class
あり / Yes
授業計画Schedule
授業形態/methods of teaching:対面/face to face
※各回の授業形態は予定です。教員の指示に従ってください。
1[オンライン/online]:Introduction
Overview of the seminar;
The importance of sustainability & adopting sustainable approaches.
2[対面/face to face]:Seminar Reading 1
Considering first case study: tourism management
3[対面/face to face]:Seminar Reading 2
Considering second case study: destination management and marketing
4[対面/face to face]:Seminar Reading 3
Considering third case study: tourism marketing
5[対面/face to face]:Research Methods
Introduction to research methods in business
6[対面/face to face]:Seminar Reading 4
Considering fourth case study: the tourist experience
7[対面/face to face]:Seminar Reading 5
Considering fifth case study: destination management
8[対面/face to face]:Research Project
Discussion on students' topics and research questions
9[対面/face to face]:Seminar Reading 6
Considering sixth case study: destination management
10[対面/face to face]:Seminar Reading 7
Considering seventh case study: differentiation
11[対面/face to face]:Research Workshop and Consultation
Individual consultations on students' research projects
12[対面/face to face]:Presentations on Student Research Proposal 1
Presentations and discussions on students' own research
13[対面/face to face]:Presentations on Student Research Proposal 2
Presentations and discussions on students' own research
14[対面/face to face]:Final Discussion
Roundtable discussion on first-semester progress and expectations for the second semester
授業時間外の学習(準備学習・復習・宿題等)Work to be done outside of class (preparation, etc.)
Students must complete the assigned reading as preparation for classes. Preparatory study and review time for this class are 4 hours each.
テキスト(教科書)Textbooks
Richards, G. (2018) Small Cities with Big Dreams. London: Routledge.
Students may purchase the paperback version or the e-book from the publisher's website. Alternatively, the e-book version may be rented for a fixed time more cheaply. More details will be provided in class.
Also weekly handouts and reading materials will be distributed in class and/or available on the course website.
参考書References
Brotherton, B. (2015 2nd Edition) Researching Hospitality and Tourism. London: SAGE
McCabe, S. (2014) The Routledge Handbook of Tourism Marketing. London: Routledge
Pike, S. (2018) Tourism Marketing for Small Businesses. London: Goodfellow Publishers
成績評価の方法と基準Grading criteria
Third year students: Class Participation (30%), Assignments and Presentation (30%) and Research Proposal (40%).
Fourth year students: Class Participation (20%), Assignments and Presentation (30%) and Final Paper (50%).
学生の意見等からの気づきChanges following student comments
Case studies will vary year to year depending on students’ interests. While our 2021 summer trip was cancelled, hopefully the situation in 2022 will improve and we will be able to take both a trip and undertake field work.
Students must submit weekly reports on the reading and self-assessing their seminar performance.
学生が準備すべき機器他Equipment student needs to prepare
Students should bring a laptop or tablet PC to class.
その他の重要事項Others
I can draw from my experience in organizing events and as marketing director of a tourism business in the UK to help provide students with examples and to illustrate issues.
Prerequisite
Seminar students should have taken some of the following Business & Economy courses: Introduction to Tourism Studies; Introduction to Business; Principles of Marketing; Marketing in Japan; Tourism Development in Japan; Event Management; Marketing Management.
Seminar students must concurrently enroll in Services Marketing and/or Cultural Tourism (300-level courses).