GISDepartment of Global and Interdisciplinary Studies

The phenomenon of cultural tourism exists in many forms and is regarded as one of the oldest forms of tourism. Defined as “A form of tourism that relies on a destination’s cultural heritage assets and transforms them into products that can be consumed by tourists.” (du Cros & McKercher, 2015: p.6), this course will analyze the 4 elements within the definition: (i) Tourism, (ii) Utilization of Cultural Assets, (iii) Consumption of Cultural Tourism Experiences, and (iv) Tourists and the Host Community.
We will consider the importance of cultural assets: as a way to define and understand nations, as a manifestation of people's ethnicities and identities as well as a vital driver of tourism. To do so, we will analyze the role played by various stakeholders, such as governments, businesses, the media, NGOs and conservation organizations such as UNESCO & ICOMOS.

Upon completion of this course students should be able to:

1) Understand the various forms of cultural tourism
2) Understand the key organizations involved in providing and conserving cultural tourism at local, national and international level
3) Understand the role of cultural tourism in destination branding and marketing
4) Understand the role of cultural resources in forming people's national and local identity, and how these are preserved and managed
5) Understand the complexities of stakeholder relations in the management of cultural tourism resources

Will be able to gain “DP 1”, “DP 2”, “DP 3”, and “DP 4”.

英語 / English

The course is primarily lecture-based, though students will have a number of opportunities to discuss issues in small groups. A broad range of case studies can help students consolidate their learning.
In groups, students will conduct an in-depth analysis of tourism in a selected destination through a case study, which will provide an opportunity to apply the theories and concepts from the lectures and enhance understanding of key issues.
Assignments will be submitted via Hoppii; insightful answers will be shared in class to facilitate discussion.

あり / Yes

なし / No

授業形態/methods of teaching：対面/face to face

※各回の授業形態は予定です。教員の指示に従ってください。

1[オンライン/online]：Introduction to Cultural Tourism (CT)

What is 'culture'? Introduction to definitions of culture, different forms of CT and the diverse range of tangible & intangible CT resources.

2[対面/face to face]：People: Cultural Tourists & Host Communities

Analyzing tourist demand for CT and the role of CT in destination management & development. Also, considering the important socio-cultural role of CT from the host community's perspective.

3[対面/face to face]：Cultural Tourism and Authenticity

What is an 'authentic’ experience? Considering the authenticity of tangible and intangible resources, and the importance of authenticity for visitors & local communities.

4[対面/face to face]：Impacts of Cultural Tourism

Considering the socio-cultural impacts of CT on host communities, culture & creativity as well as the economic impacts of CT

5[対面/face to face]：Culture & Nation Branding

Consider the strategic role of culture for developed & developing countries’ tourism portfolios

6[対面/face to face]：Politics of Cultural Tourism & Dark Heritage Sites

Consider the impact of socio-political attitudes in how culture is interpreted and this subjectivity of history: whose version of history prevails?

7[対面/face to face]：World Heritage Sites 1

Consider concepts and definitions of heritage tourism, and the management of built and natural heritage resources

8[対面/face to face]：World Heritage Sites 2

Consider the value of heritage resources for host communities, and the management and preservation of heritage sites

9[対面/face to face]：Cultural Visitor Attractions

Consider the educational and conservational role of cultural visitor attractions. Also the range of management issues, including developing an engaging visitor experience.

10[対面/face to face]：The Marketing of Cultural Tourism

Consider the challenges & issues relating to the marketing of CT

11[対面/face to face]：Food Tourism

Consider the role of food & drink as cultural resources, and using tourism to preserve local heritage

12[対面/face to face]：Group Presentations

Presentations on group case study destinations

13[対面/face to face]：Film- and TV-inspired Tourism

Consider the role of movies, TV and other media content as cultural resources; also the importance of accurate & artistic representations of local culture

14[対面/face to face]：Future of Cultural Tourism & Course Wrap Up

Considering how CT has evolved, and possible future trends

Students will be assigned reading individually and in groups as preparation for classes. Students are expected to download the lecture slides to preview before class. Preparatory study and review time for this class are 2 hours each.

Park, H. (2014). Heritage Tourism. London: Routledge
Students can purchase the paperback version or the e-book; alternatively, the e-book may be rented more cheaply for a fixed time from the publisher's website (more details to be provided in class). Also weekly handouts and reading materials will be distributed in class and/or available via the online class management page.

du Cros, H. and McKercher, B. (2015). Cultural Tourism (2nd Edition). London: Routledge
Jimura, T. (2019). World Heritage Sites: Tourism, Local Communities and Conservation Activities. London: CABI

1. Class participation & assignments (30%)
2. Group project (40%)
3. Term paper (30%)
Students are expected to complete all the assigned reading and homework assignments to enable them to get the most benefit from the lectures.
To improve students' group-working skills and to encourage and reward cooperation and hard work, the group project is assessed on an individual basis.

N/A

N/A

Although not essential, this course will be more accessible for students who have taken other tourism-related courses, such as the 100-level Introduction to Tourism Studies or the 200-level Event Management course.
I can draw from my experience in organizing events and as marketing director of a tourism business in the UK to help provide students with examples and to illustrate issues.

None