Faculty of Enginneering and Design

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Marketing Principles


Class code etc
Faculty/Graduate school Faculty of Enginneering and Design
Attached documents
Year 2021
Class code B1051
Previous Class title
Term 秋学期授業/Fall
Day/Period 水1/Wed.1
Class form
Campus 市ヶ谷
Classroom name
Open Program
Open Program (Notes)
Global Open Program
Interdepartmental class taking system for Academic Achievers
Interdepartmental class taking system for Academic Achievers (Notes)
Class taught by instructors with practical experience
Optional/Compulsory 選択
Admission year
Category (2019~) 建築学科
Category (2015~2018) 建築学科
Category SD

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Outline (in English)

Do all products with outstanding technology or fresh ideas necessarily hit it big in the market? It’s not unusual for products with novel ideas to be developed only to fail to win interest from the public and disappear. A marketing plan is essential for the development of any product that requires the support of many people. In today’s age the ideas and knowledge of marketing have become widespread. For example, they are frequently cited in university laboratory discussions, conversations, job interviews, meetings etc. In addition, as the language of marketing is universal it is possible to discuss ideas through knowledge of marketing terms.
In this course students will gain fundamental knowledge through mainly industrial activities. In addition, the question of what makes good design in marketing will be discussed.

Default language used in class

日本語 / Japanese