IGESSIGESS (Institute for Global Economics and Social Sciences)
MAN100IA（経営学 / Management 100）Sport Consumer BehaviorSport Consumer Behavior
徐 子淵Ziyuan XU
授業コードなどClass code etc
| 学部・研究科Faculty/Graduate school | IGESSIGESS (Institute for Global Economics and Social Sciences) |
| 添付ファイル名Attached documents | |
| 年度Year | 2024 |
| 授業コードClass code | M3200 |
| 旧授業コードPrevious Class code | |
| 旧科目名Previous Class title | |
| 開講時期Term | 秋学期授業/Fall |
| 曜日・時限Day/Period | 水3/Wed.3 |
| 科目種別Class Type | 講義 |
| キャンパスCampus | 多摩 |
| 教室名称Classroom name | オンライン（多摩） |
| 配当年次Grade | 1～4 |
| 単位数Credit(s) | 2 |
| 備考（履修条件等）Notes | |
| 他学部公開科目Open Program | |
| 他学部公開（履修条件等）Open Program (Notes) | |
| グローバル・オープン科目Global Open Program | ○ |
| 成績優秀者の他学部科目履修制度対象Interdepartmental class taking system for Academic Achievers | |
| 成績優秀者の他学部科目履修（履修条件等）Interdepartmental class taking system for Academic Achievers (Notes) | |
| 実務経験のある教員による授業科目Class taught by instructors with practical experience | |
| SDGsCPSDGs CP | |
| アーバンデザインCPUrban Design CP | |
| ダイバーシティCPDiversity CP | |
| 未来教室CPLearning for the Future CP | |
| カーボンニュートラルCPCarbon Neutral CP | |
| 千代田コンソ単位互換提供（他大学向け）Chiyoda Campus Consortium | |
| カテゴリーCategory |
Advanced Courses／専門科目 Disciplinary Courses／IGESS科目 Ⅲ. Global Business |
| 科目主催学部Faculty Sponsored Department |
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授業の概要と目的（何を学ぶか）Outline and objectives
From a global perspective, this course is intended to provide students a general overview of the traditional and more recently developed theories and practices related to sport consumers. Students will learn important concepts and theories related to the cultural, psychological, behavioral, and social characteristics of sport consumers. Upon successful completion of this course, students will be able to understand how individuals become loyalty sport consumers and even positive contributors to the development of unique sport culture.
到達目標Goal
Upon successful completion of this course, students will be able to:
(1) Understand the cultural and social characteristics of sport consumers,
(2) Gain knowledge about important concepts, ideas, and practices related to the psychology and behavior of sport consumer behavior,
(3) Explain how traditional and more recently developed theories can be applicable to sport consumer behavior.
この授業を履修することで学部等のディプロマポリシーに示されたどの能力を習得することができるか（該当授業科目と学位授与方針に明示された学習成果との関連）Which item of the diploma policy will be obtained by taking this class?
ディプロマポリシーのうち、「DP1」「DP2」「DP3」「DP4」「DP6」に関連
授業で使用する言語Default language used in class
英語 / English
授業の進め方と方法Method(s)（学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. ）
The course will be taught through lectures, group discussions, and the final exam. All lectures will be taught online by using Zoom.
アクティブラーニング（グループディスカッション、ディベート等）の実施Active learning in class (Group discussion, Debate.etc.)
あり / Yes
フィールドワーク（学外での実習等）の実施Fieldwork in class
なし / No
授業計画Schedule
授業形態/methods of teaching：オンライン/online
※各回の授業形態は予定です。教員の指示に従ってください。
1[オンライン/online]：Course introduction
Course requirements, course objectives, course strategy, textbook, topical course outline
2[オンライン/online]：Stadium consumption
Sport consumer behavior in the Big 4 leagues and college sport (reading material: chapter 1)
3[オンライン/online]：Sport consumption types
Sport consumer behavior and luxury suites, club seats, new media, and sponsorship (reading material: chapter 1)
4[オンライン/online]：Fan socialization
The definition, process, and outcomes of fan socialization in childhood and adolescence (reading material: chapter 3)
5[オンライン/online]：Socialization and connection to sport
Fan socialization among young and older adults, psychological connection to sports and teams (reading material: chapter 3)
6[オンライン/online]：Culture and subcultures
The definition and elements of culture and subculture and their influence on sport consumer behavior (reading material: chapter 5)
7[オンライン/online]：Needs, values, and goals
The concepts and theories of personal needs, values, and goals in sport consumer behavior (reading material: chapter 6)
8[オンライン/online]：Spectator motivation
The definition, measurement, and application of sport consumer motivation (reading material: chapter 7)
9[オンライン/online]：Observer motives and fan motives
Observer motives, fan motives, and “Fig Five” motives
10[オンライン/online]：Consumer perceptions
The definition, elements, and decision-making process of sport consumer perception (reading material: chapter 8)
11[オンライン/online]：Perceptions: interest and evaluation
Consumer interest, consumer evaluation, and brands as stimulus characteristics
12[オンライン/online]：Sport consumer decision-making models
The historical development and current models of consumer behavior theories in marketing (reading material: chapter 2)
13[オンライン/online]：Theories of sport consumer behavior
Various attitudinal models of consumer behavior and their applications to the sport context (reading material: chapter 2)
14[オンライン/online]：Course summary
Course summary, conclusion, feedback, and exam review
授業時間外の学習（準備学習・復習・宿題等）Work to be done outside of class (preparation, etc.)
Before every class, students need to read the textbook in advance to get basic information on the contents of important ideas, concepts, and theoretical explanations in each topic, as well as be prepared for the in-class discussion. After each class, short questions regarding the topic will be sent to students, and they have to answer them. Their answer will be a criterion for how much the students understand each topic through the lecture. （本授業の準備学習・復習時間は各 2 時間 を標準とします）
テキスト（教科書）Textbooks
None.
参考書References
Trail, G.T., & James, J.D. (2015). Sport Consumer Behavior. Seattle, WA: Sport Consumer Research Consultants LLC.
PDF copies of the textbook are available and uploaded in the material folder on the Learning Management System.
成績評価の方法と基準Grading criteria
The distribution of grades is structured as follows:
Participation and Attendance: 15%
This evaluates the active involvement and regular attendance of students.
Completion of Assignments After Each Class: 50%
This is dedicated to assessing the thoroughness and quality of assignments submitted following each class session.
Final Exam: 35%
Total: 100%
学生の意見等からの気づきChanges following student comments
Every week, I try to provide as many industry examples as possible to clearly explain class topics. Also, I encourage students to engage in an in-class discussion because diverse students from different departments attend this course.
学生が準備すべき機器他Equipment student needs to prepare
Microsoft Office, laptop computer
その他の重要事項Others
Students in the faculty of Sports and Health Studies MUST earn the credits of “Sport Business Theory 1 (スポーツビジネス論Ⅰ)” and “Sport Industry Theory (スポーツ産業論)” before they register this course.
None.
None.