ESOPExchange Students from Overseas Program
MAN300LF（経営学 / Management 300）ESOP：マーケティング論Marketing in Japan
Y.SUZUKI,T.SASAKI, H.MAJIMA, K.HISHIDA, A.NOMOTO
授業コードなどClass code etc
| 学部・研究科Faculty/Graduate school | ESOPExchange Students from Overseas Program |
| 添付ファイル名Attached documents | |
| 年度Year | 2024 |
| 授業コードClass code | A8509 |
| 旧授業コードPrevious Class code | |
| 旧科目名Previous Class title | |
| 開講時期Term | 春学期授業/Spring |
| 曜日・時限Day/Period | 木4/Thu.4 |
| 科目種別Class Type | |
| キャンパスCampus | 市ヶ谷 / Ichigaya |
| 教室名称Classroom name | Y502 |
| 配当年次Grade | |
| 単位数Credit(s) | 2 |
| 備考（履修条件等）Notes | |
| 実務経験のある教員による授業科目Class taught by instructors with practical experience | |
| SDGsCPSDGs CP | |
| アーバンデザインCPUrban Design CP | |
| ダイバーシティCPDiversity CP | |
| 未来教室CPLearning for the Future CP | |
| カーボンニュートラルCPCarbon Neutral CP | |
| 千代田コンソ単位互換提供（他大学向け）Chiyoda Campus Consortium |
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授業の概要と目的（何を学ぶか）Outline and objectives
Students will learn actual marketing strategy and management in each of the following fields of industry as well as principles and concepts.
1. Consumer Goods
2. Auto Industry
3. Semiconductor Industry
4. Food Industry
5. Fashion Industry
到達目標Goal
Student will deepen their understanding on the peculiarity and commonality of Japan and Japanese companies through their marketing strategies and management as well.
授業で使用する言語Default language used in class
英語 / English
授業の進め方と方法Method(s)（学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. ）
This is an interactive course which focuses on recent developments in marketing with attention to actual processes and strategies in each industry. It aims to introduce the practical views and opinions of experienced players in the field of marketing. Their following brief profiles may help students enrolling in the lecture.
Feedback will be provided through discussions in the class.
-Yoshiko SUZUKI
Worked for U.S-based consumer goods companies for 25 years, engaging in marketing of import tobacco, cosmetics and apparel industries.
-Hideo Majima
Worked for Itochu Corporation for 19 years and Fast Retailing Co. Ltd (known as UNIQLO) for 18 years engaging in marketing of automobile and casual clothing. Currently runs a marketing consultancy company as CEO.
-Takeshi SASAKI
Worked for Sony Corporation. Engaged in development of semiconductor. Stationed in U.S.A. for about 3 years.
-Kunio HISHIDA
Worked for Mitsubishi Corporation. Had experiece in working for a supermarket, supply chain for convenience store, wholesalers. Stationed in New York, U.S.A. for 5 years and Shanghai, China for 2 years.
-Akira Nomoto
Worked for Sumitomo Corporation. engaged in operation and management of joint venture companies of Barneys New York, Feiler, Eddie Bauer and L'Occitane.
アクティブラーニング（グループディスカッション、ディベート等）の実施Active learning in class (Group discussion, Debate.etc.)
あり / Yes
フィールドワーク（学外での実習等）の実施Fieldwork in class
なし / No
授業計画Schedule
授業形態/methods of teaching：対面/face to face
※各回の授業形態は予定です。教員の指示に従ってください。
Class 1[対面/face to face]：Overview of Marketing
(Y. Suzuki)
Key concepts of marketing and global marketing
Class 2[対面/face to face]：Marketing in Consumer Goods - I
(Y. Suzuki)
Globalization vs. Localization
Class 3[対面/face to face]：Marketing in Consumer Goods - II
(Y. Suzuki)
Uniqueness and commonality of Japan market in a global market
Class 4[対面/face to face]：Marketing in Consumer Goods - III
(Y. Suzuki)
Transition of consumer marketing in Japan
Class 5[対面/face to face]：Marketing in the Automobile Industry - I
(H. Majima)
Defining the "Marketing"
Overview of the Auto Industry
Class 6[対面/face to face]：Marketing in the Automobile Industry - II
(H. Majima)
Japanese Auto Makers Practice
Future of Auto Industry
Class 7[対面/face to face]：Semiconductor Industry I
(T. Sasaki)
Introduction of semiconducor industry
Where semiconductors are used? How semiconductors are manufactured?
Class 8[対面/face to face]：Semiconductor Industry II
(T. Sasaki)
Ecosystem of semiconductor industry
Semiconductor business and the economy
Class 9 [対面/face to face]：Food Industry - I
(K. Hishida)
Overview of Japanese Food industry
Class 10[対面/face to face]：Food Industry - II
(K. Hishida)
Food Distribution System in Japan
Class 11[対面/face to face]：Food Industry - III
(K. Hishida)
Case study, Sogo Shosha food value chain
Class 12[対面/face to face]：Marketing in the Fashion Industry - I
(A. Nomoto)
Overview of Japanese retail fashion industry
Class 13[対面/face to face]：Marketing in the Fashion Industry - II
(A. Nomoto)
Brand business and brand marketing
Class 14[対面/face to face]：Marketing in the Fashion Industry - III
(A. Nomoto)
Omni channel marketing and future of fashion industry
授業時間外の学習（準備学習・復習・宿題等）Work to be done outside of class (preparation, etc.)
Students are expected to complete regular reading assignments and prepare an individual project or report.
The average study time outside of class per week would be roughly 4 hours.
テキスト（教科書）Textbooks
Textbook is not required. The instructor's own materials will be given each time as the basis for their classes and relevant reading material for each topic will be recommended.
参考書References
To be announced in class.
成績評価の方法と基準Grading criteria
Grade evaluation consists of class participation and writing assignment (reports). Class participation is not only to attend the class, but also to participate in case studies and group discussions actively given in the class.
Final grade will be determined as follow:
Class participation: 30%
Writing assignment (reports): 70%
学生の意見等からの気づきChanges following student comments
Not applicable.
学生が準備すべき機器他Equipment student needs to prepare
To be informed later if any
その他の重要事項Others
For GIS students, this course is limited to five (5) students. GIS will determine the five students. For more information, please contact the GIS office. (GIS students who entered prior to 2012 can apply for the course at the Global Education Center.)