GISDepartment of Global and Interdisciplinary Studies
MAN200ZA（経営学 / Management 200）Principles of MarketingPrinciples of Marketing
Karen Kai Lin Lai
授業コードなどClass code etc
| 学部・研究科Faculty/Graduate school | GISDepartment of Global and Interdisciplinary Studies |
| 添付ファイル名Attached documents | |
| 年度Year | 2024 |
| 授業コードClass code | A6238 |
| 旧授業コードPrevious Class code | |
| 旧科目名Previous Class title | |
| 開講時期Term | 春学期授業/Spring |
| 曜日・時限Day/Period | 水1/Wed.1 |
| 科目種別Class Type | |
| キャンパスCampus | 市ヶ谷 / Ichigaya |
| 教室名称Classroom name | 市BT‐0705 |
| 配当年次Grade | 2～4 |
| 単位数Credit(s) | 2 |
| 備考（履修条件等）Notes | |
| 他学部公開科目Open Program | |
| 他学部公開（履修条件等）Open Program (Notes) | |
| グローバル・オープン科目Global Open Program | ○ |
| 成績優秀者の他学部科目履修制度対象Interdepartmental class taking system for Academic Achievers | |
| 成績優秀者の他学部科目履修（履修条件等）Interdepartmental class taking system for Academic Achievers (Notes) | |
| 実務経験のある教員による授業科目Class taught by instructors with practical experience | |
| SDGsCPSDGs CP | |
| アーバンデザインCPUrban Design CP | |
| ダイバーシティCPDiversity CP | |
| 未来教室CPLearning for the Future CP | |
| カーボンニュートラルCPCarbon Neutral CP | |
| 千代田コンソ単位互換提供（他大学向け）Chiyoda Campus Consortium | |
| 旧科目との重複履修Duplicate Subjects Taken Under Previous Class Title | |
| カテゴリー（2024年度以降入学者）Category (commenced 2024 onwards) | 200-level Intermediate Courses（中級） |
| カテゴリー（2020～2023年度入学者）Category (commenced 2020-2023) | 200-level Intermediate Courses（中級） |
| カテゴリー（2016～2019年度入学者）Category (commenced 2016-2019) |
200-level Intermediate Courses Business and Economy |
すべて開くShow all
すべて閉じるHide All
授業の概要と目的（何を学ぶか）Outline and objectives
Learning the fundamental concepts of marketing. This is a basic-level marketing course that focuses on the concepts and approaches that constitute contemporary marketing theory as well as its applications in practical business circles. The purpose of this course is to provide the students with a keen understanding of the marketing functions in business and the knowledge of developing and implementing successful marketing strategies.
到達目標Goal
This course introduces students to the fundamental concepts of marketing, its functions and organizations, marketing strategies companies use, and the role of marketing in society. Students learn how to understand the marketplace, how to create customer value, how to target and segment the market, and how to build customer relationships.
この授業を履修することで学部等のディプロマポリシーに示されたどの能力を習得することができるか（該当授業科目と学位授与方針に明示された学習成果との関連）Which item of the diploma policy will be obtained by taking this class?
Will be able to gain “DP 1”, “DP 2”, “DP 3”, and “DP 4”.
授業で使用する言語Default language used in class
英語 / English
授業の進め方と方法Method(s)（学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. ）
This course is taught primarily through lectures and presentations. Feedback is given during class time and through using other tools such as HOPPII or email. Interactive class participation is encouraged.
アクティブラーニング（グループディスカッション、ディベート等）の実施Active learning in class (Group discussion, Debate.etc.)
あり / Yes
フィールドワーク（学外での実習等）の実施Fieldwork in class
なし / No
授業計画Schedule
授業形態/methods of teaching：対面/face to face
※各回の授業形態は予定です。教員の指示に従ってください。
1[オンライン/online]：Introduction to the course, syllabus.
Read all materials posted on Hoppii. Complete the selection form and submit it during the time given.
2[対面/face to face]：Chapter 1: Marketing:
Chapter 3: Analyzing the marketing environment
Chapter 1: Marketing:
Chapter 3: Analyzing the marketing environment
t
3[対面/face to face]：Chapter 5: Consumer markets and consumer buyer behavior
Group 1&2: Prepare group presentation on Chapter 5
4[対面/face to face]：Group presentations on Chapter 5
Assignment 1 (10% of your grade take home)
5[対面/face to face]：Chapter 7: Creating value for the target customer
Group 3&4: Prepare group presentation on Chapter 7
6[対面/face to face]：Group presentations on Chapter 7
Assignment 1 (due)
Group presentations on Chapter 7
Assignment 1 (due)
7[対面/face to face]：Chapter 8: Products, services and brands
Chapter 8: Products, services and brands
8[対面/face to face]：Chapter 9: New product development and product life-cycle strategies
Chapter 9: New product development and product life-cycle strategies
9[対面/face to face]：Chapter 11: Pricing Strategies
Group 5&6: Prepare group presentation on Chapter 11
Assignment 2 (10% of your grade, take home)
10[対面/face to face]：Group presentations on Chapter 11
Group presentations on Chapter 11
11[対面/face to face]：Chapter 13: Retailing and Wholesaling
Assignment 2 (due)
Chapter 13: Retailing and Wholesaling
Assignment 2 (due)
12[対面/face to face]：Chapter 15: Advertising and Public Relations
Chapter 15: Advertising and Public Relations
13[対面/face to face]：Free topic about 45 minutes to an hour (trends in marketing, online marketing global marketplace, etc.)
Review for final exam. (Final exam: Chapters 5, 7, 8, 9, 11, 13, 15).
Free topic about 45 minutes to an hour (trends in marketing, online marketing global marketplace, etc.)
Review for final exam. (Final exam: Chapters 5, 7, 8, 9, 11, 13, 15).
14[対面/face to face]：Final Exam & Wrap-up
Assessing the degree to which you understand the subject
授業時間外の学習（準備学習・復習・宿題等）Work to be done outside of class (preparation, etc.)
Download the lecture slides, read the assigned chapters of the textbook and complete any assignments given. Preparatory study and review time for this class are 2 hours each.
テキスト（教科書）Textbooks
Not required.
参考書References
1. Further materials will be provided by the instructor.
2.Kotler, Phillip and Armstrong, Gary. Principles of Marketing, 17th Edition, Pearson Education, 2017. **You are not required to buy the textbook. There are copies available in the library.**
成績評価の方法と基準Grading criteria
Students will be evaluated based on class participation (20%), assignments (20%), group presentation (15%) and final exam (45%).
学生の意見等からの気づきChanges following student comments
Not applicable.
その他の重要事項Others
Students who are interested in taking this course must attend the first week of class. A selection process will be conducted during the first week prior to the enrollment of this course.
Students are recommended to have taken Introduction to Business or other business courses.
Prerequisite
Introduction to Business