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MAN560F2（経営学 / Management 500）
Marketing in JapanMarketing in Japan

大澤　裕Yutaka OSAWA

授業コードなどClass code etc

学部・研究科Faculty/Graduate school	GMBAGlobal MBA Program
添付ファイル名Attached documents
年度Year	2024
授業コードClass code	W7058
旧授業コードPrevious Class code
旧科目名Previous Class title
開講時期Term	秋学期後半/Fall(2nd half)
曜日・時限Day/Period	金6/Fri.6, 金7/Fri.7
科目種別Class Type	専門講義
キャンパスCampus	市ヶ谷 / Ichigaya
教室名称Classroom name	各学部・研究科等の時間割等で確認
配当年次Grade	1・2
単位数Credit(s)	2
備考（履修条件等）Notes	Global MBA
実務経験のある教員による授業科目Class taught by instructors with practical experience	○
カテゴリーCategory	Specialized Courses

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授業の概要と目的（何を学ぶか）Outline and objectives

The objectives of this course are to learn practical marketing method in Japan and to gain a deeper understanding of its theory.

Specifically, the students will learn how to effectively attract interest in products/services, and how to build win-win relationships with sales partners in Japan.

(Each student will choose a product or service that he/she would like to sell in Japan.)

到達目標Goal

The goals of this course are as follows;

1) To master how to advertise products/services attractively, how to create marketing materials, and how to make presentations.

2) To master negotiation skills for creating win-win relationships with sales partners in Japan.

この授業を履修することで学部等のディプロマポリシーに示されたどの能力を習得することができるか（該当授業科目と学位授与方針に明示された学習成果との関連）Which item of the diploma policy will be obtained by taking this class?

Will be able to gain“DP1”,“DP2”,“DP3”and“DP5”.

授業で使用する言語Default language used in class

英語 / English

授業の進め方と方法Method(s)（学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. ）

Lecture / Presentation / Discussion

Each student will create marketing materials and make presentations to market a product of his/her choice in Japan.

Presentations will be made several times. By getting feedback from other classmates and outside guests, you will come to understand your strengths and weaknesses.

アクティブラーニング（グループディスカッション、ディベート等）の実施Active learning in class (Group discussion, Debate.etc.)

あり / Yes

フィールドワーク（学外での実習等）の実施Fieldwork in class

なし / No

授業計画Schedule

授業形態/methods of teaching：対面/face to face

※各回の授業形態は予定です。教員の指示に従ってください。

1[対面/face to face]：Lecture

・Types of sales partners

・Difficulties of marketing in Japan

2[対面/face to face]：Self-Introduction

・Self-introduction and introduction of a classmate

3[対面/face to face]：Lecture

・Business practice in Japan

・Win-win relationships with sales partners

4[対面/face to face]：Presentation
/Discussion

・Presentation and discussion of what products/services you want to sell in Japan

5[対面/face to face]：Lecture

・How to prepare catalogs and marketing materials

・Tradeshows

6[対面/face to face]：Presentation /Discussion

・Presentation to end-users in Japan

・Discussion about the presentations

7[対面/face to face]：Lecture

・Sales Promotion

・How to approach distributor

8[対面/face to face]：Presentation / Discussion

・Presentation to distributors in Japan

・Discussion about the presentations

9[対面/face to face]：Lecture

・Pricing Strategy

・How to approach manufacturer

10[対面/face to face]：Presentation / Discussion

・Presentation to manufacturers

・Discussion about the presentations

11[対面/face to face]：Presentation / Discussion

Presentations for end-users, distributors and manufactures

12[対面/face to face]：Presentation / Discussion

・Discussion regarding marketing materials and presentations

13[対面/face to face]：Presentation / Discussion

・Final presentations for end-users, distributors and manufactures

14[対面/face to face]：Presentation / Discussion

・Final presentations for end-users, distributors and manufactures

授業時間外の学習（準備学習・復習・宿題等）Work to be done outside of class (preparation, etc.)

Each student will prepare six PowerPoint presentations. (As a standard, 4 hours for preparation and 1 hour for review: a total of 5 hours.)

テキスト（教科書）Textbooks

None

参考書References