ESOPExchange Students from Overseas Program
MAN300LF（経営学 / Management 300）ESOP：マーケティング論Marketing in Japan
Y.SUZUKI H.WATANABE, K.TSURUMI, N.KANAZAWA, R.ITO
授業コードなどClass code etc
| 学部・研究科Faculty/Graduate school | ESOPExchange Students from Overseas Program |
| 添付ファイル名Attached documents | |
| 年度Year | 2022 |
| 授業コードClass code | A8510 |
| 旧授業コードPrevious Class code | |
| 旧科目名Previous Class title | |
| 開講時期Term | 春学期授業/Spring |
| 曜日・時限Day/Period | 木4/Thu.4 |
| 科目種別Class Type | |
| キャンパスCampus | 市ヶ谷 / Ichigaya |
| 教室名称Classroom name | 各学部・研究科等の時間割等で確認 |
| 配当年次Grade | |
| 単位数Credit(s) | 2 |
| 備考（履修条件等）Notes | |
| 実務経験のある教員による授業科目Class taught by instructors with practical experience | |
| SDGsCPSDGs CP | |
| アーバンデザインCPUrban Design CP | |
| ダイバーシティCPDiversity CP | |
| 未来教室CPLearning for the Future CP | |
| カーボンニュートラルCPCarbon Neutral CP | |
| 千代田コンソ単位互換提供（他大学向け）Chiyoda Campus Consortium |
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授業の概要と目的（何を学ぶか）Outline and objectives
Students will learn actual marketing strategy and management in each of the following fields of industry as well as principles and concepts.
1. Consumer Goods
2. Tourism Industry
3. Sogo Shosha (Integrated Trading Company)
4. Food
5. Automobile
到達目標Goal
Student will deepen their understanding on the peculiarity and commonality of Japan and Japanese companies through their marketing strategies and management as well.
授業で使用する言語Default language used in class
英語 / English
授業の進め方と方法Method(s)（学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. ）
This is an interactive course which focuses on recent developments in marketing with attention to actual processes and strategies in each industry. It aims to introduce the practical views and opinions of experienced players in the field of marketing. Their following brief profiles may help students enrolling in the lecture.
Feedback will be provided through discussions in the class.
-Yoshiko SUZUKI
Worked for U.S-based consumer goods companies for 25 years, engaging in marketing of import tobacco, cosmetics and apparel industries.
-Hiroyoshi WATANABE
Worked for Japan Tourism Marketing Co., (later became JTB Tourism Research & Consulting Co.). Engaged in research and consulting services for public and private sector.
-Kunio TSURUMI
Worked for Sumitomo Corp. Engaged in marketing, Corporate Communications (Public Relations) and Research. Stationed in UK and U.S.A. for about 12 years.
-Norikazu KANAZAWA
Worked for Sumitomo Corp.,Sumifru Singapore PTE LTD and Summit Oil Mill engaging in marketing of food industry. Stationed in Canada, U.S.A., Singapore and China for about 15 years.
-Ryohei ITO
Worked for ITOCHU Corporation and later joined Akebono Brake Industry. Engaged in sales, distribution & marketing, logistics, purchasing, IR and management for Automobile industry. Stationed in France, U.S.A., and Panama for about 20 years.
アクティブラーニング（グループディスカッション、ディベート等）の実施Active learning in class (Group discussion, Debate.etc.)
あり / Yes
フィールドワーク（学外での実習等）の実施Fieldwork in class
なし / No
授業計画Schedule
授業形態/methods of teaching：オンライン/online
※各回の授業形態は予定です。教員の指示に従ってください。
Class 1[オンライン/online]：Overview of Marketing
(Y. Suzuki)
Key concepts of marketing and global marketing
Class 2[オンライン/online]：Marketing in Consumer Goods - I
(Y. Suzuki)
Globalization vs. Localization
Class 3[オンライン/online]：Marketing in Consumer Goods - II
(Y. Suzuki)
Uniqueness and commonality of Japan market in a global market
Class 4[オンライン/online]：Marketing in Consumer Goods - III
(Y. Suzuki)
Transition of consumer marketing in Japan
Class 5[オンライン/online]：Tourism Industry I
(H. Watanabe)
Introduction of travel and tourism
What is Travel and Tourism?
Why tourism is so important for local economy?
Tourism for local vitalization in Japan
Class 6[オンライン/online]：Tourism Industry – II
(H. Watanabe)
Tourism related businss
Future of travel and tourism
Class 7[オンライン/online]：Marketing Strategies of Sogo Shosha - I
(K. Tsurumi)
What is “Sogo Shosha”? It's origin and function.
Class 8[オンライン/online]：Marketing Strategies of Sogo Shosha - II
(K. Tsurumi)
Marketing of Sogo Shosha, how do you improve corporate image?
Class 9 [オンライン/online]：Marketing of Food products in Japan - I
(N. Kanazawa)
Overview of Japanese Food industry
Class 10[オンライン/online]：Marketing of Food products in Japan - II
(N. Kanazawa)
Actual Marketing of Vegetable Oils
Class 11[オンライン/online]：Marketing of Food products in Japan - III
(N. Kanazawa)
Case study, Food Safety and Labeling
Class 12[オンライン/online]：Marketing in the Automobile industry - I
(R. Ito)
Introduction and Overview of Auto Industry
Class 13[オンライン/online]：Marketing in the Automobile industry - II (R. Ito)
Practices of Japanese Auto manufacturers
Class 14[オンライン/online]：Marketing in the Automobile industry - III (R. Ito)
Future of Auto Industry
授業時間外の学習（準備学習・復習・宿題等）Work to be done outside of class (preparation, etc.)
Students are expected to complete regular reading assignments and prepare an individual project or report.
The average study time outside of class per week would be roughly 4 hours.
テキスト（教科書）Textbooks
Textbook is not required. The instructor's own materials will be given each time as the basis for their classes and relevant reading material for each topic will be recommended.
参考書References
To be announced in class.
成績評価の方法と基準Grading criteria
Grade evaluation consists of class participation and writing assignment (reports). Class participation is not only to attend the class, but also to participate in case studies and group discussions actively given in the class.
Final grade will be determined as follow:
Class participation: 30%
Writing assignment (reports): 70%
学生の意見等からの気づきChanges following student comments
Not applicable.
学生が準備すべき機器他Equipment student needs to prepare
To be informed later if any
その他の重要事項Others
For GIS students, this course is limited to five (5) students. GIS will determine the five students. For more information, please the GIS office. (GIS students who entered prior to 2012 can apply for the course at the Global Education Center.)